Richie Valentino is somebody you want to keep on your radar. The well-known concert and nightclub promoter is now paving his own lane in music, and is proving his capability as an artist on his debut project Multiple Personality which just dropped last month. The Long Island native is known locally as the “King of Long Island” for the way that he has been able to dominate the Latin music scene in the area.
When asked about how he got his name as “King of Long Island,” Valentino said that he became one of the first promoters to bring big name Latin artists to the Long Island entertainment scene.
“I brought big names such as Don Omar, Pitbull, Prince Royce, Nina Sky and Tego Calderon just to name a few,” he said. “Since then, I managed every major Latin night club on long island in the past decade, meeting thousands of people every year.”
Now, the artist has all eyes on him as he makes his next move into the music industry as an artist. With his aggressive bars and lyrical flow, Valentino stands out as an original musician who truly has his own sound. His first album Multiple Personality is a testament to his talent and shows how effortlessly the art of weaving together a song comes to him. The project is seven tracks long, and features standouts such as “Blah Blah” and “Blow My High.” Each of those tracks display a side of Valentino that people have not seen before, while offering something completely new to the music industry.
When asked how he would describe his sound to people who are not familiar with it, Valentino responded that he believes he “sounds like two completely different people.”
“I’d like to think I’m two artists in one,” Valentino said in an interview. “That’s why I called my first project Multiple Personality. I rap and I sing. I’d describe my rap voice as powerful with a lot of vibrato. My singing voice is calm and soulful. If you didn’t know me or you weren’t a fan of me, you would say that I sound like two completely different people. On my track ‘Blow My High,’ for example, I rap the verses and sing the hooks.”
Speaking more about the album, Valentino described his creative process.
“I hear multiple voices in my head when writing my lyrics,” he stated. “I can literally write two songs to the same beat easily almost every time. I hear a clear distinct rap voice. A big, boisterous, and super aggressive voice, but I also hear an R&B voice, a calm, deep and soulful voice. That is why I decided to call my album Multiple Personality. This album is a collection of one of the voices in my head.”
While this album is only an introduction to his talent, his plan is to eventually release Multiple Personality Vol. 2, which will feature another voice from his head. But mostly, he thinks that he will let fans decide which voice they like best and then continue in that direction.
“I know it sounds crazy but it will make sense when you hear it,” Valentino explained.
He ultimately became a music artist because he grew up surrounded by music for most of his life, in addition to wanting to share his talent with the entire world.
Check out Richie Valentino’s debut project Multiple Personality now streaming on all platforms, and follow him on social media.