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SHOE LOVER: Alicia Keys LAUNCHES The Freestyle Hi Wedge A.Keys Sneaker With Hubby Swizz Beatz

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Alicia Keys brought along her husband, Swizz Beatz, to help her launch the new Freestyle Hi Wedge A.Keys sneaker from Reebok in L.A. Find out more about the launch inside….

 

 

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"Girl of Fire" singer Alicia Keys just launched more designs from her new shoe collection with Reebok geared towards girls on the run.  She appeared at Nordstrom at The Grove where she joined Reebok in launching their new collection of Freestyle Hi Wedge A.Keys sneakers.

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To celebrate the launch, Alicia did a brief Q&A with Maria Menounos where she talked about the process of designing the shoes and her own style inspirations. She said, 

“The Freestyle has always been a part of my style—so I’m really excited to give it even more of an edge. I’m feeling deeply inspired this year with the new album, tour, and everything that’s going on in my life. Creativity is limitless in its possibilities and I love that I get to express myself in a whole new artistic way through the design of these collections.”

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For the design, Alicia took her favorite Classic silhouette to new heights by re-introducing the iconic Freestyle silhouette. She stayed true to the DNA of the Freestyle product, with characteristic double straps, 3 iconic collar puffs and Freestyle heel counters and anon-trend twist.  And this is Alicia’s second time teaming up with Reebok. The first Reebok Classic X Alicia Keys collection was released in September 2011.

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The Reebok Classic X Alicia Keys Spring/Summer 2013 collection will be introduced on April 1st with the Chi Street Pack.  It features bright, sporty color blocking, candy pop color explosions of neon pink and bright yellow with a real sport luxe feel (shown above on Alicia).  

She’s also dropping the Classic Iridescent Pack which draws inspiration from Alicia’s stage life and features a bold all over red Freestyle Hi Wedge, paying homage to one of the most sought after original Freestyles (shown above on Swizz).  Additional styles feature tonal gloss python prints, neon color pops and iridescent accents.

The Reebok Classic X Alicia Keys Spring/Summer 2013 collection will be available at Nordstrom and Reebok.com for $90.

The Reebok family now has a long history of dealing with Swizz and Alicia as Mr. Beatz has been the focus of several high-profile collaborations with folks like Rick Ross, Shaq & Tyga.

We guess the only thing that’s left for this family to launch is a shoe and clothing line for their youngest son Egypt!

Photos: Reebok

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Interview

Behind the Music: Creating KOKOmotion

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The world of music is a melting pot of cultures, sounds, and stories. In this exclusive interview with Shah Cypha on “On The Grynd Live,” we get an inside look at KOKO, an artist whose journey from Finland to New York City exemplifies the grind and passion that drive the music industry. KOKO’s story is one of diversity, self-empowerment, and the relentless pursuit of one’s dreams.
A Blend of Cultures: KOKO’s International Soundscape

KOKO’s music is a testament to her international background. Hailing from Finland and spending part of her life in Brussels, Belgium, she brings a blend of Northern European sophistication and Middle European jazz and funk to her music. It’s this eclectic mix that sets her apart, making her sound a breath of fresh air in the New York scene.

KOKO mentions her fondness for the jazz and funk she experienced in Brussels, stating, “I definitely have like funk elements in my music, especially from the time when we lived in Brussels, because we went to see like a lot of jazz, for example, at all times.” This richness in artistry isn’t just serendipitous; it’s intentional and a core part of who she is as an artist.

The New York City Metamorphosis

Moving to the epicenter of varied artistic expression, New York City, KOKO continued to evolve her craft. It’s here that she found the latitude to further her studies in sound engineering and delve deeper into the music world. Attending SAE Institute of Technology was a decision that would shape her future, immersing her in a community that lives and breathes sound.

Yet, it isn’t just about the music for KOKO. It’s about being “in motion,” as she refers to her debut LP, aptly titled “Coco Motion.” This project encapsulates her experiences and growth during her time in the States. Each song represents a timestamp, chronicling her evolution from an international student to a New York artist. “It’s like a timeline, almost like how my journey has been here,” she reflects.

The Beacon of Self-love and Empowerment

Amid the beats and melodies, there’s an underlying narrative in KOKO’s music: the importance of self-love and empowerment. These are not just themes but the lifeblood of her creative expression. KOKO is on a mission to inspire, guide, and remind listeners of their inherent worth and capacity for love.

She doesn’t shy away from her advocacy for mental health, recognizing its significance in today’s society. For KOKO, music is a medium for healing and spiritual growth. “My sound is conscious pop,” she says, signaling the reflective quality of her songs and their purpose to resonate on a deeper level with her audience.

As we recap the indelible impression KOKO has made in her interview with Shah Cypha, it’s clear that her trajectory is not simply one of personal ambition but also of universal resonance. Her music, imbued with both her Finnish and Brussels-influenced roots, has found a nurturing home in New York City, blossoming into a soundtrack of self-development and positive vibrations. With a firm stance on female empowerment and mental health, KOKO’s presence in the industry goes beyond entertainment; it’s a catalyst for transformation and healing. Her upcoming LP, “KOKOmotion,” is set to ripple through the collective consciousness, reminding us all to stay in perpetual movement toward our highest selves.

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Audio

Cincinnati native Big Lotion drops his new single “Green A Go”

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Cincinnati native Big Lotion drops his new single titled “Green A Go.” Listen below via Spotify or on any music platform. You can also follow him on IG.

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Artist

Derek2ILL Slays In “Magic Box” Ft. Biggz x Zero 610

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Derek2Ill is busting out the hinges of a “Magic Box.” The new single, presented by Digital Dynasty Music Group features Biggz and comes with production by Zero 610. Listeners will get minutes of in-your-face bars that will keep whack rappers on the sidelines. Classic cuts and scratches heighten the duo’s performance and message. Stream “Magic Box” and connect with the Bethlehem artist below.

Magic Box on Spotify –https://open.spotify.com/track/2frAsehYgtPrfMuxaIaEKx?si=ffaabda259754e3d

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Derek2ILL Facebook:
https://www.facebook.com/profile.php?id=61558079643252
Derek2ILL Instagram:
https://www.instagram.com/derek2illddmg/
Derek2ILL Tiktok:
https://www.tiktok.com/@derek2illddmg
Biggz Instagram:
https://www.instagram.com/killembiggz/

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