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Arita – Lovesick

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ARITA – artist, model and media personality – launches Single from her Upcoming Debut EP album and lipstick line called ‘Lovesick’

NEW YORK, NY – Artist, model, actress and now makeup mogul – ARITA is a true all-around entertainer.

The New York-based artist, whose Caribbean upbringing gives her a unique sound and style unlike any other in the game, is putting her talents on full display in many ways under her explosive new campaign called “Lovesick.” It’s a brand that encompasses a new EP, single and lipstick launch this summer.

“I’m fascinated by Love – the many moods of love,” she said. “The heartaches, the heartbreaks, the good side, the bad side, the forever and ever, the abuse, the make-ups and the break-ups…I’m a bona-fide ‘love junkie,’ addict and dealer – all in one. So the name captures it all. I’m Love Sick!”

ARITA’s EP album explores those themes of love by way of a new sound. Known for her work as a Caribbean artist, she is well on her way to worldwide recognition, often being described as a “bit of Beyoncé mixed with Rihanna and a touch of Whitney Houston wrapped in island style.” This EP shows her transitioning into a more pop-heavy style of music that she loves. It still features that international/Caribbean flare, but is unequivocally inspired by some of the great jazz, R&B and soul musicians of the past who she adores, such as Etta James (her favorite artist), Aretha Franklin and Marvin Gaye. In many ways, she is fusing her originality with that Caribbean sound in a way that delivers a pop album laced with a mixture of reggae, dance hall, soul, hip-hop and R&B.

The title single, “LOVE SICK,” is a big-band, jazz, soul-infused song that features international dance hall artist Baby Cham, known for his massive hit with Alicia Keys, “Ghetto Story.” “LOVE SICK” is written by ARITA’s manager, Frederick A. Morton Jr., Founder and CEO of TEMPO Networks – the Caribbean’s leading media and TV Network and the collaborating artist Baby Cham. With Cham, ARITA explores the tricky love situation brought about by distance – being apart from the one you love, a feeling ARITA says can literally make you “sick.” The opening lyric says it all: “The sky may be falling, but once I’m in your arms, I don’t need no escape plan.”

“It’s about that longing and wanting to be with the person you love and the aches and pains it causes when you can’t,” ARITA said. The Love Sick music video, beautifully shot and styled in the fashion of the Harlem renaissance era, brings the song to life, captivating audiences when it recently premiered on BET Soul, BET Jams & BET Her.

ARITA’s music is just one aspect of her amazing journey to super-stardom. She is also a television personality on the popular Caribbean TV Channel, TEMPO, interacting with artists who inspire her, such as John Legend, who was the first interview she ever conducted on-air. She credits the superstar and multi-Grammy-award-winning singer/songwriter as her inspiration to launch her musical journey. ARITA is also a model/beauty aficionado and entrepreneur and is — along with the music — launching a new lipstick line. In the same ways that her new EP and single explore the emotions that stem from love situations, so, too, does the “Love Sick” lipstick line capture those emotions.

Apart from the beautifully striking and stunning colors, the main attribute of the lipstick line is its long-lasting feature. Like love itself, the lipstick endures – one application and anyone who uses it is good for the day. And, equally important, ARITA says, is “whatever emotions love is currently putting you through, you can find a shade to represent that.” From the fiery red, to the fierce black, to the purple representing the tragedy of domestic violence or the orange and pink for cancer awareness, the line is carefully curated to provide expression of that feeling.

ARITA will be promoting her single and lipstick line heavily throughout the summer, performing live at Sony Hall in New York City on July 7 with Life Jennings; at the Lincoln Park Festival in Newark, NJ on Aug. 2; at the Sounds of the City Festival at the New Jersey Performing Arts Center with Funk Legend Maceo on Aug. 9; and at the Hub City Festival in New Brunswick on Aug. 25.

To listen to her music, or to follow her on social media, please visit:
https://www.instagram.com/aritaworldwide/
https://twitter.com/AritaEdmund
https://www.facebook.com/arita.edmund

Website www.aritaworldwide.com
Love Sick feat. Cham Music Video Promo
https://youtu.be/Ae_RNpxAxJ8
Recent Live performance at BBKings
https://www.dropbox.com/s/dtikjweuusbm1cj/Gyptian-Arita%20Performance%20-%20Arita%20Mans%20World-Untitled%20MPEG-4%20Default%20Size.mp4?dl=0
© TEMPO Networks, LLC

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Dee-1 Calls Raheem DeVaughn To “Purify My Eyes”

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Fresh off his Breakfast Club appearance after having “Lines Drawn” with help from Billboard and successfully migrating From The Hood To Harvard, NOLA native Dee-1 taps Soul singer/songwriter Raheem DeVaughn for “Purify My Eyes.” Continuing his theme of counter-culture centered messaging the timely track, which was produced by Anonymous, urges listeners to replace images of corruption and cynicism with lifegiving content to reprogram our thinking for the better.

“This is easily one the most important songs I have ever done because it provides Hip-Hop with a solution-based perspective meant to combat some of the problems we face as a culture. It’s honest, raw, and transparent. I’ve been friends with Raheem Devaughn for a long time, so to finally collaborate on a song feels great. When I played the record for him, he fell in love with it and instantly added his parts; which took the song to another level,” say’s the David Found His Slingshot author in a exclusive statement to Medium Creative Agency.

Award-winning rapper. educator, host, activist, business owner, and keynote speaker are synonymous with Louisiana’s Dee-1. The Nasir “Nas” Jones Hip Hop Fellow at Harvard University is a Billboard Top 10 charting, game-changing MC with a persona to match his penmanship. He’s transitioned from being a middle school math teacher in The Boot to a Hip-Hop heavyweight with much more to accomplish. He has released 10 albums and 21 projects thus far in his career.

Dee-1’s music is part of a bigger lifestyle movement called Mission Vision, which centers around three core principles: Be Real. Be Righteous. Be Relevant. In 2020, Dee received the prestigious NAACP “Power of Influence Award,” highlighting his community activism and commitment to inspiring the youth. In 2021, he was nominated for an Emmy Award for his work on “The Manhattan Project,” but he lost to Michelle Obama. Later that year, Dee was appointed to the “Louisiana Council for the Success of Black Men and Boys” by Governor John Bel Edwards, making him the first rapper in Louisiana history to become a governor’s appointee.

After addressing critics and fans alike in the official music video for the Danny Beats-produced single for “Lines Drawn” and following his viral interview on Sway In The Morning centered around industry hypocrisy, Emmy-nominated educator turned entertainer Dee-1 released his latest project to date From The Hood To Harvard. The 8-track body of work includes guest features from Skyy Brooks as well as P3RK and is anchored by supporting records “Impostor Syndrome” & “Dr. Freshh.”

Stream “Purify My Eyes” on your DSP of choice below and watch Dee-1‘s interview with The Breakfast Club | HERE.

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Chelsea Pastel Releases Motivative New Single “Price Going Up”

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To celebrate “Greener” pastures, following the announcement of her joining Kid Cudi’s ‘Insano World Tour,’ Cleveland native Chelsea Pastel releases the Cassius G-produced single “Price Going Up.” Marking CP’s explosive entrance into 2024, the empowering anthem resonates with anybody pushing forward with resilience and determination. With infectious beats and powerful vocals, she asserts her presence as a rising star to watch. Setting the stage for an exciting year ahead, the brand-new track is a bold declaration of Chelsea’s unwavering commitment to excellence.

“I jumped off that porch, I’m not going back to that house and I mean just that. I’m never looking back. I took a leap of faith and where I land is where I’m staying,” says the talented triple threat in a press statement to Medium Creative Agency about her latest release.

Born and bred in Forest City, Chelsea found her passion for music early on, which led her to enroll in the Cleveland School of Arts. After graduating, Chelsea begin to make a name for herself throughout the Midwest and beyond. Her unique sonic style, catchy hooks, and lyrical prowess have earned her the title of Cleveland’s Next Up talent.

Apart from accolades, which include spotlight spots regionally on WKYC and Dirty Glove Bastard as well as national recognition on top-tier entertainment networks like BET, Chelsea is a self-taught instrumentalist who often handles her production, writing, and engineering. Her unique brand of ballads can be best classified as a fusion of Rap and Pop with a touch of Rock accented by old-school flavor.

Press play on “Price Going Up” on your DSP of choice below and watch the visual for “Greener” | HERE via Pastel Productions LLC / Vydia.

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Chill Vibes and Sultry Melodies: Exploring iazY’s Latest Release “Pink Leaf”

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Hailing from the vibrant city of Irvine, the rising artist iazY is making waves with her latest single, “Pink Leaf,” released under her own label, iazY Music Ent. This track, produced by The Real Mapa and engineered by Troy “R8dio” Johnson, introduces listeners to iazY’s signature sound—a fusion of Urban pop rock melodies.

iazY shared her motivation behind crafting “Pink Leaf,” revealing, “I just had this vision of just a chill vibe, something for my ladies.” This intention shines through in the song’s laid-back groove and sultry lyrics, creating an irresistible atmosphere that invites listeners to unwind and groove along.

What sets “Pink Leaf” apart for iazY is not only its sound but also the emotions it evokes. She explains, “I think just how the song sounds and how it makes me feel. It just puts me in that ‘have fun chill’ vibe.” With its catchy hooks and lush production, “Pink Leaf” effortlessly captures iazY’s essence as an artist, marking a milestone in her musical journey.

As iazY continues to captivate audiences with her unique blend of genres and infectious energy, fans eagerly anticipate upcoming shows and releases. To stay updated on iazY’s latest endeavors, follow her on Instagram @iazyofficial and keep an ear out for future announcements from iazY Music Ent.

Visit iazyMusic.com

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