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Helluva feat. GMO Stax and Veeze – No Membership @HELLUVA313 @gangmemberonly @VEEZE4Eva

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A native of Southwest Detroit, Helluva has produced the city’s breakout stars, including Tee Grizzley, 42 Dugg, Sada Baby, and Peezy. Five years ago, he supplied a relatively unknown Grizzley with “First Day Out.” Complete with a Meek Mill-assisted remix, the song marched to quadruple platinum and brought attention back to The D. The producer and rapper doubled up on that chemistry for 2017’s “From The D To The A,” a twice platinum collaboration with Lil Yachty. As Detroit occupied the spotlight, respected stars from other cities sought out Helluva beats. Jeezy and E-40, reached out, as did Megan Thee Stallion, who collaborated with Helluva for two songs from her 2020 gold-certified Suga album, including the platinum lead single “B.I.T.C.H.” Helluva’s impressive catalog now includes over one billion streams and counting.

Now, the producer responsible for soundtracking Detroit’s rap renaissance is stepping out with a new single, “No Membership.” The trunk-rattling song features two of the Motor City’s brightest voices, GMO Stax and Veeze. Over a Helluva beat built out of hard drums, captivating keys, and bright synth accents, the two rappers rap their realities—surviving the perils of life in the street. Veeze raps about how he sees Stax as a twin as the two artists trade bars on how they belong to a street society that does not offer membership cards.

Welsh Da God Brooklyn New York. Co founder of Onthesceneny Follow me Twitter Welsh_ci/ Instagram Welsh_ci.

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Label NYC Releases Official Video To His Latest Single “Tell Them Wait” @LabelNYC

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For the ones that hustle in silence” #TellThemWait
-Label NYC

The evolution of music has come full circle introducing the new generation to the original creators of Hip Hop. From utilizing hits formulated in the 90’s to cultivate what seems new to many today, brings memories to those who were there. Forcing us to recognize and give respect to the people who helped pave the way like Label NYC.

Sharing the same birthplace as Hip Hip, New York City became the stomping grounds for the young influential mind of Label NYC. Being inspired by local artists from labels such as Bad Boy, Roc a Fella, Dipset and artists like the Fugees, Label NYC created the magic of his music by mixing the roots of Hip Hop with the cultural island sounds of Haiti. His musical successes led him to opening performances for Rick Ross and Lupe Fiasco. Label has also had collaborations with Hitmaka

Now with a new project at hand we can only sit back and anxiously wait to see what new innovations Label NYC will surprise us with next.

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Sherif – “Illusion”

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Virginia-by-way-of-Eygpt recording artist Sherif prepares to share his uttermost deepest thoughts on his upcoming album, which shares its first single with the release of the new song “Illusion” today. Out now, the song is a spell-binding experience that has the rising star questioning his feelings about new beauty and her intentions. The song pulls influence from personal experience and a wide variety of R&B classics.

“I called it Illusion because I felt like this woman was an illusion in my mind, in the sense that my idea of us and our reality were so far removed,” he says about the song’s concept. “The song is about the grey area in a relationship where both parties need to reach a conclusion on where they stand, which inevitably results in their demise. I was inspired by Prince and his many tales of unrequited love, and I shouted out Frank Ocean’s Bad Religion on the chorus because I also drew inspiration from that song conceptually.”

“Illusion” prepares the forthcoming release of Sherif new album, What It’s Like To Be Human, which drops 2022 — independently. Following 2020’s debut album, The AfterParty, What It’s Like To Be Human to me is all about the human condition and the most basic elements of raw emotion that we all feel. With love being the most powerful one, the album also dives deep into fear, doubt, anxiety, depression, heartbreak, lust, jealousy, paranoia and loyalty. This is the most personal I have ever been on a record and I wanted to reach a certain level of vulnerability where people could listen and be like “Damn, I was feeling the exact same way I just didn’t know how to say it.”

Stream Sherif’s latest now.

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