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J. Rose – “No Love No Trust”

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Today rising East Coast artist J. Rose delivers his new single “No Love No Trust” for fans. The drill music inspired song hinges on multiple musical elements drawing on R&B, Latinx and drill music sounds.

“So the goal with this video was to make it a scene where it’s a betrayal of trust. That was the original goal for us to keep it R&B. R&B from what I know it to be, is either a love or hate situation. I had to decide if it was going to be a hate you or love thing and I wanted it to be in the middle like I never saw it coming.”

With a movie plot to go along with the plot enhanced song, J. Rose made a cinematic visual that will hook the viewers over and over.

“In the video my love interest is this federal agent and the whole time without me knowing she‘s trying to figure out what I have going on in the background. I didn’t make it a certain focus point, but there were illegal things going on in the background. Me and her were in a relationship and then the whole time it was all a set up. The bruised face is a visual metaphor showing the damage that she did and how I’m hurt. Then she starts to realize that when I get out she’s not going to live so she tries to kill me. But fans just have to watch it, it’s one of those to be continued videos, so I can leave it with a very cinematic movie type ending.”

This crossover track was put together by music industry insider and executive Adrian Swish, who saw potential in J. Rose after discovering his music on Clubhouse. Swish acquired the beat from music producer Neezy N.E.B., whose credits include Eric Bellinger, Kid Ink, AD and Puma Clothing among others. While the song’s background is in Drill music from a production standpoint, J. Rose wanted to keep the song R&B infused with street elements.

“For me R&B was always the biggest thing – that was the wave and that’s why I consider myself R&B but I’m very open and to the eclectic sounds of trap and drill,” J. Rose said. “Originally when I did the record No Love No Trust, it was very uncomfortable, because I didn’t know how to approach it. Did I want to do R&B and singing or approach it like a drill record? But I was really happy with how it came out after I figured out the sound I wanted to give fans.”

Moving around in his youth, J. Rose was raised in Puerto Rico, the Bronx and the Boston, Massachusetts area where his mother played a wide range of music from Country to Spanish to R&B music.

“I was raised in Puerto Rico and the Bronx, I moved around a lot but my mother was always open to all types of music. Growing up I listened to Spanish music, country music and I always loved R&B music but I wasn’t consumed with the artist aspect of music. I was a church boy and played instruments and I got into some spoken word. Then as I kind of moved forward in junior high, that’s when I started really digging into the music. But I never really imagined that I would be able to do it like this,” J. Rose said.

But despite finding himself in music, things in J. Rose’s life took a tragic turn in 2017 as he was the driver in a fatal accident that resulted in his close friend dying. While no drugs or alcohol were in the system, J. Rose doesn’t remember the crash, he was in a coma for 2 weeks and he had to learn how to walk again.

“I was in the US Infantry but I had a medical discharge because I had got in a car accident and my good friend passed away in the car accident. In life certain things happen and it was a life changing experience. I was in the military and I was ready for full deployment but due to the accident I was in the hospital for a long time, they said I would never be able to walk again,” J. Rose recalled. “My whole life was settled and everything was great, but after that accident I literally had to learn how to walk again like a baby. That was really the episode where it drove me to dive into music and music really saved me and not even on a financial level but spiritually and emotionally.”

Following up his releases Island Trips and the fam favorite “Enough Lost,” J. Rose hopes this record and others give fans a chance to get to know his style.

“Island Trips shows the dancehall side of my music and Enough Lost is a record that speaks about my past and the turmoil that I went through.”

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Label NYC Releases Official Video To His Latest Single “Tell Them Wait” @LabelNYC

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For the ones that hustle in silence” #TellThemWait
-Label NYC

The evolution of music has come full circle introducing the new generation to the original creators of Hip Hop. From utilizing hits formulated in the 90’s to cultivate what seems new to many today, brings memories to those who were there. Forcing us to recognize and give respect to the people who helped pave the way like Label NYC.

Sharing the same birthplace as Hip Hip, New York City became the stomping grounds for the young influential mind of Label NYC. Being inspired by local artists from labels such as Bad Boy, Roc a Fella, Dipset and artists like the Fugees, Label NYC created the magic of his music by mixing the roots of Hip Hop with the cultural island sounds of Haiti. His musical successes led him to opening performances for Rick Ross and Lupe Fiasco. Label has also had collaborations with Hitmaka

Now with a new project at hand we can only sit back and anxiously wait to see what new innovations Label NYC will surprise us with next.

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Sherif – “Illusion”

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Virginia-by-way-of-Eygpt recording artist Sherif prepares to share his uttermost deepest thoughts on his upcoming album, which shares its first single with the release of the new song “Illusion” today. Out now, the song is a spell-binding experience that has the rising star questioning his feelings about new beauty and her intentions. The song pulls influence from personal experience and a wide variety of R&B classics.

“I called it Illusion because I felt like this woman was an illusion in my mind, in the sense that my idea of us and our reality were so far removed,” he says about the song’s concept. “The song is about the grey area in a relationship where both parties need to reach a conclusion on where they stand, which inevitably results in their demise. I was inspired by Prince and his many tales of unrequited love, and I shouted out Frank Ocean’s Bad Religion on the chorus because I also drew inspiration from that song conceptually.”

“Illusion” prepares the forthcoming release of Sherif new album, What It’s Like To Be Human, which drops 2022 — independently. Following 2020’s debut album, The AfterParty, What It’s Like To Be Human to me is all about the human condition and the most basic elements of raw emotion that we all feel. With love being the most powerful one, the album also dives deep into fear, doubt, anxiety, depression, heartbreak, lust, jealousy, paranoia and loyalty. This is the most personal I have ever been on a record and I wanted to reach a certain level of vulnerability where people could listen and be like “Damn, I was feeling the exact same way I just didn’t know how to say it.”

Stream Sherif’s latest now.

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