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Music Label Entrepreneur Brittney Boston Says What She Looks For When Signing An Artist

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Brittney Boston

Brittney Boston is a rising music media mogul who’s ready to take over the industry. From working as an A&R at Capitol Records, to co-founding her own independent music label (Living Legends Entertainment), Boston is dedicated to ensuring the success of her artists.

We got a chance to sit down and speak with Boston about her journey, and how she got to where she is.

Please introduce yourself to our readers and tell us what you do.

My name is Brittney Boston. I currently manage a few dope artists and run an indie label called Living Legends Entertainment with distribution alliances through BMG and Ingrooves (Strange & RBC).

With regards to music, an artist named Dax is my main priority. We’re building something special and I’m proud to be his manager and business partner. I also manage a violinist known as THMPSN, who is about to put out a Hip-Hop/EDM project. I am also consulting for a few artists and in addition to working with the Grammy Award Winning songwriter Lil Eddie and Latin artist Yung Raf, I’m excited about another artists named Terrell Mackey.

How did you get involved in the music industry and what has your journey been like?

My career has evolved tremendously. I started out as an intern, conquered my dream job of A&R for Universal Music Group, to now helming an indie label and managing the careers of some rising stars.

What does being an A&R actually consist of?

Traditionally an A&R goes to clubs/bars, and shows in order to scout for artists and sign them. Back in the day, there was artist development so the A&Rs would spend time cultivating the artist’s sound and image, while putting them in the studio with writers and producers. Thanks to the internet and social media, a lot of that process has been fast tracked, so most A&R’s look for artist to come in seasoned so they can put the content out quickly. I’m old school. I’m big on energy so I love to go see an artist live, I like to be around them and watch their process. I started as a songwriter so my ear is different.

What’s your process like for recruiting and looking for new artists to potentially sign?

When I get records, I think from both sides, marketability and sonically what sounds appeasing. Diane Warren told me she trusted my ears so I’ll go with that. I love to pair the artist with songwriters and producers that will help create the sound they’re looking for. I like to critique the song and give my notes about how the record can improve cohesively. I’ll be a performance coach if I have to in rehearsal for shows, whatever. I’m all in.

You started your own indie label, Living Legends Entertainment, how has that been so far?

We are very young and have a lot of growing to do. I love what DaBaby and South Coast Music is doing. My personal goal is to have a No Limit, Cash Money, Interscope, TDE type of label. Impact, Impact, Impact.

How do you approach working with artists?

It’s a feeling you have when you meet someone. I’m lead by my spirit, if my inner self tells me to connect or work with someone I will follow suit. I am very selective of who and what I give my time to. Artist management can be very draining if you are working with the wrong person, but you have to create boundaries with artists. It’s so many talented people, you can’t manage them all, so you have to figure out how to help, but not attach yourself to every project

What do you see for yourself in the future? Would you want to ever become a CEO or President of a record label?

There’s a possibility. I believe that will happen, but it’ll have to be something were I am a co-owner or have some sort of ownership in the company. That’s just my mindset, I am big on ownership. Especially as a black woman, it’s important for me to not only become wealthy or have all these credits or titles, but to have actual ownership that will always be mines no matter what. Legacy is important to be and if I don’t believe in me who will.

Tell us about your organization “I AM Musicology”? When did you create that and what do you do?

God told me my purpose was to be a provider for others. So, a few years ago, I was very timid, shy and insecure. The last thing I wanted to do was be in front of people. I had been used to people telling me I’d never be anything or that I wasn’t good enough. But, for some reason, God kept pulling at my spirit to launch this platform to help the youth. So I don’t become long-winded, I’ll cut to the chase … Musicology derived from an organization I created called I AM Musicology.

I AM Musicology is a platform that caters to young professional looking to launch a career in entertainment. We produce a quarterly event called I AM Musicology where we primarily host at the legendary Ivar Theater in Hollywood. We typically host the event in associate with The Los Angeles Film School in Hollywood, however, we’ve also hosted the event at the Art Institute, Musician’s Institute, and Full Sail University and Musician’s Institute. Musicology has been sponsored by Guitar Center and Tunecore.

The mission of I AM Musicology is to empower individuals pursuing a career in the entertainment industry with opportunities and resources. Through these opportunities, participants will be able to build their network, learn and build skill sets that they can apply to their career. We are working on an app right now and I am so excited to grow this platform.

Having worked for a prominent label and now being independent running your own label, which do you prefer?

Working for a record label is amazing. You have an army supporting you and there’s always something new to learn. It’s very difficult to get in those buildings so take advantage if you find yourself in one. Being indie is a non-stop grind, but I like it. Both have its high and lows.When you are independent you don’t have a lot of people to lean on, let alone support so when you win it feels even better. I don’t prefer either or. I find value in both systems.

What advice would you have to offer upcoming artists and entrepreneurs who want to get involved in the music industry?

Never ever give up. Write your goals down and say them out loud daily, start speaking your position into existence. Do your research before reaching out to people. Pay attention to the trades, follow the right blogs and journalists. If you want something bad enough it will happen. Put in the work now, you don’t need wait on a position.

Where can people find you on social media?

@brittneyboston should allow you to find me everywhere. If you are interested in my services you can check out my website – brittneyboston.com.

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Vursatyl The Great – I Don’t Want You Anymore ft Lunden Benard (Produced by Jake One) @Vursatyl @JakeUno

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Portland Rap legend Vursatyl The Great drops the Official Music Video for his smooth new single “I Don’t Want You Anymore” featuring Lunden Benard with production by Jake One.

A founding member of the iconic Portland group Lifesavas, Vursatyl has long been known for delivering heavy-hitting bars and well-crafted verses but the real fans know Vurs also has some vocals in the tuck! On “I Don’t Want You Anymore” Vursatyl links up with another North West Hip Hop GOAT – Jake One and reinvents himself with smooth R&B vocals, setting the mood for up and coming artist Lunden Benard to the slam dunk his feature.

Never afraid to share the spotlight Vursatyl tells the story of a lover sneaking out to find what the single life has to offer, all while leaving enough room for Lunden Benard to come through with his slick 16. A true student of the Golden Era of Hip Hop, Lunden is not only a rising wordsmith but also a producer crafting his art with influences of 90’s East Coast rap with an updated 2020-feel.

“I Don’t Want You Anymore” gives us a nostalgic feel while still staying highly original in the storyline and delivery of lyrics. Lunden Benard would make Slick Rick and Q-Tip proud with his vivid lyrics and timely cadence, giving room for the beat to complement his lyrics at multiple points throughout the song.

Jake One delivers a classic soundscape for Vursatyl and Lunden to each tell their story of a wandering lover and how to move on from a toxic partner. A soulful and playful single, “I Don’t Want You Anymore” marks over 20 years in the rap game for Vursatyl The Great and shows, like a fine wine, his art is only getting better with time.

Press play on “I Don’t Want You Anymore” and be sure to subscribe to Vursatyl The Great on YouTube for new music updates!

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Shea Brown – What It’s Worth

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Multitalented young artist Shea Brown drops two new singles in advance of forthcoming EP ‘Merri-Go-Round’ 

PONTIAC, MI – Though Shea Brown has been writing music with the craft a person well beyond her years since she was age 8, there’s perhaps been no better display of her talents than with the new EP “Merri-Go-Round.” Set to drop before the end of the year, this six-song showcase offers fans all over the world a deeper look into who this young star is and how her unique talent is lighting up the music industry. Displaying a range of abilities across multiple genres, Shea offers a little bit of Pop, R&B, Hip Hop and more on this project, with a distinct nod to the legends of old paired with a modern-day vibe that’s undeniably catchy. 

“It’s all different songs with different sounds and vibes which is what the title refers to,” she said. “I just don’t feel like we have that versatility anymore, and I feel like I’m bringing that back. It’s a little bit of old-school and you will definitely hear some of the things that were done in the 50s and 60s, but in a different type of way. That’s true to who I am as an artist. I’ve always been told that I don’t sound like anyone else. I have a unique voice. I have my own signature sound.” 

Shea has always been somewhat of a musical butterfly and songwriter. She first started getting into music when she was 8 years old, harmonizing and singing melodies and writing her own songs as she explored her skill as a poet. Destined to be a star and inspired by musical legend Brandy, Shea would hear her songs and before long she would be singing them word-for-word, hitting every note just like the musical icon. Shocking even to her parents, Shea’s vocal ability showed that even at a young age she was a superstar in the making. She honed her skills over the years through live performances at various events throughout the area, and started chasing her dream to become a globally recognized singer and songwriter. 

Two debut singles from the forthcoming EP showcase her raw talent impressively. “What It’s Worth” is an R&B and Soul track that showcases both her depth and her range as a vocalist as she sings about a girl who falls in love and does what she can to prove what she’s worth to her man. “Me and My Girlfriends” on the other hand, is an upbeat party track that’s all about all the things that are bound to happen before, and while you are at the club with your girlfriends. 

“They have their little drinks and do all these things before they go out and have fun,” Shea said. “That’s what I wanted this song to be – just a fun party song. Before we go out to the club, let’s get ready for the club. It’s straight Hip Hop and just fun.”

Both singles are currently available across all streaming platforms with the full EP set to drop later this fall. She said she’s also planning on another album for early 2021 

To listen to Shea Brown’s music or to follow her on social media, please visit: 

https://www.instagram.com/sheabrownofficial
https://www.facebook.com/shea.brown.39501

“What It’s Worth” 
https://open.spotify.com/album/2eSGfJhGwJbaMNzqrp7hAK?si=KHDXKdn7SMytEVZgv3ol1w

“Me & My Girlfriends”
https://www.youtube.com/channel/UCoTWFobxWV9jf8UAGBvz-yA
https://open.spotify.com/track/3TgX5BNjSeiaAXit0ejEgR

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