Today we are showcasing Niral Desai, and his latest single, “Winning,” which is picking up steam on TikTok by storm, gaining traction at an impressive rate. With over 13,000 listens on his snippet alone.
Niral’s journey into the music realm began just this year, and he has been growing slowly but steadily. He initially got into music by sharing freestyles and songs with his Snapchat followers. However, it wasn’t until he received a crucial push from a friend that his career took a significant turn.
Ilias Anwar, a friend who recognized Niral’s potential, encouraged him to take his musical endeavors more seriously. He saw that Snapchat wasn’t the proper platform to upload music on. So, he gave Niral some tough love, urging him to, “Stop doing this on Snapchat and get in the studio already.”
Niral needed this advice and connected with an engineer in his local city. This pivotal decision marked the beginning of an exciting journey in his career. From there, Niral released tracks like “Rich Boy,” “Hey Baby,” and the game-changing “Trust Issues,” featuring collaborations with Jay?Duhhh and RySoValid. These songs not only showcased his evolving artistry but also his ability to connect with audiences on a profound level. He eventually took most of his music down and realized it was smarter to market one big song at a time. This has led him to pick quality over quantity, which he has been rewarded for by already getting 100,000 plus streams.
However, it’s Niral’s most recent release, “Winning,” that has gotten him a more solidified fanbase. This club anthem, featuring Seelife and Virginia legend Fe_lie The God, has not only caught the attention of music enthusiasts but has also picked up steam on Tik-Tok.
Beyond the music, Niral is on a mission to be a representative figure, not just for himself but for the broader Indian community. He’s equally determined to shed light on the vibrant music scene in Northern Virginia, his hometown. He firmly believes in the region’s hidden talent and aims to bring it to the forefront of the music industry. Alongside, shedding a light on New York, a place where he resided temporarily as well.
With two Billboard placements already under his belt, Niral’s star continues to ascend. “Winning” is more than just another hit in his growing catalog; it’s a symbol of his unwavering dedication to crafting music that captures the hearts of people worldwide. By next year, his plan is to capitalize off the catalog he accumulated, and to start performing to know his audience in person.
Niral Desai’s journey in music is far from over. It actually just started, with his entrepreneurial spirit alongside his passion for music. He is going to do whatever he can to make it in the music industry. He believes that if he keeps investing in himself, eventually he will find people who resonate with the very music he’s making for himself.
If you want to know more about Niral make sure to check him out on all platforms at Niral Desai.