The process of creating and releasing music in 2022 has a microwavable feel that is evidenced by new stars disappearing just as quickly as they rose. This is in large part to the role social media plays in society. On their debut album, Pittsburgh-based emcee/producer super-duo Grxwn Fxlks (Masai Turner & Akil Esoon), have made it their mission to make music that creates a lasting bond with Hip-Hop’s most disenfranchised demographic – adults. Setting up shop in New York, Los Angeles, and Atlanta to collaborate with the greats and utilize world-renowned facilities, the duo conceptualized a project that is far cry from the all too repetitive subject matter found in the culture’s mainstream. The result is their crowning achievement titled Volume I: Independent.
“Instead of following trends or best practices, [Grxwn Fxlks] believe in creating products that the mainstream will find “edgy,” but which niche audiences will relate to in a deep way.” –Forbes Magazine
Volume I: Independent is a confluence of positive vibes, social awareness, cultural pride, and street wisdom. The magnificent turntable wizardry of 2-time Grammy Award-Winner DJ Jazzy Jeff is featured on the eponymous track “Grxwn Fxlks”. The uber soulful, 3-time Grammy Award-nominee Raheem DeVaughn assists with one of the album’s standouts “Magic” — a love letter to the magical qualities every good woman should be appreciated for. Veteran Bronx emcee, activist, and author Mysonne trades rhymes about the ills of street life with Masai on “Let’s Talk About It” over a healthy dose of boom-bap provided by Akil Esoon. Rhymesayers Entertainment’s singer/songwriter Nikki Jean contributes her charming cameo stylings on the closing track “One”.
As if the well-placed peppering of features wasn’t enough, Grxwn Fxlks collaborated with an A-List of legendary engineers to evolve their sound. Grammy Award-Winners Neal Pogue (Tyler the Creator, Outkast), Derek “MixedbyAli” Ali (Kendrick Lamar, Mac Miller), Mike Bozzi (J Cole, Nas), Elton “L10MixedIt” Cheung (Chance The Rapper, Kehlani) and several notable others are credited throughout this project’s liner notes. A debut, independent album with the heavy hitters above is a testament to the group’s relationship-based approach to everything they do.
Grxwn Fxlks’ first single “Celebrate” has reached over 1 million streams since its release. The majority of those streams came from the 33–54-year old demographic – another anomaly for a Hip-Hop outfit releasing their first song. Thousands of comments, shares, and purchases later, Grxwn Fxlks has their proof of concept. Released via The Orchard – subsidiary of Sony Music, Volume I: Independent is shaping up to be a disrupter in the world of Hip Hop that can resonate with an audience that has been yearning for a distinct sound and message. Success in Hip-Hop may typically be a young man’s game, but all recent signs point to it being a Grxwn Fxlks’ reality.
(Audio) KSNS – “News Flash” @WhosKSNS
Florida artist KSNS releases new single ‘News Flash’ produced by AR. Be on the lookout for a new album by KSNS dropping In October of this year 2022! “News Flash” is now available on all streaming platforms.
Orion Remembers The Party In New Song “Send It Up”
Following the recent release of the music video for “Tenet,” Northern Virginia’s Orion links with talented producer Rasneek for the uniquely energetic new single “Send It Up.” For the latest release, Orion takes us back to the club nights — one of the reasons we love life — as he describes the magnetic attraction between him and the perfect woman. As Orion remembers the time, he creates his catalog’s party anthem. Crediting the world’s recent current events behind the making of the soon-to-be hit.
“The current state of the world inspired me to make this record,” said Orion. “It’s Summertime and outside is slowly but surely getting back to where it was before COVID-19. I felt the need to make some crank to help everybody enjoy this new normal. That was my goal with this track.”
“Send It Up” prepares fans for the DMV native’s forthcoming album, currently untitled, coming soon. For daily updates and more, feel free to follow Orion on social media. Orion is an artist-to-watch of 2022 you surely can’t miss.
You may listen to “Send It Up” below.
RIKKI Returns With “Stingy” New Hit
After “No Lz,” star on the rise recording artist RIKKI keeps the hits coming with the release of the catchy new single, “Stingy.” An experimental track for the rising star, it identifies her persona to fans as she dazzles with infectious production and magnetic lyrics. The song excels her star power to new heights.
“I flew to Vegas for the first time to work with Phil Ivey and his team,” says RIKKI on the making of “Stingy.” “Ivey and Chris Gotti had Lazr pull up to the studio to help me with writing some records. He and I hung out and got to know each other for a while, and he came to the conclusion that I was stingy!! Not really focused on dating unless it’s worthwhile. Next thing I knew, he freestyled an entire song about it and I couldn’t relate more! It is one of my favorite songs to this day.”
“Stingy” follows the success of RIKKI’s debut EP, First Time Lover, which led to the viral hits “Heartbreaker,” produced by Ir Gotti and features Ja Rule in the video, and “Is It Over?” featuring Moneybagg Yo. Both visuals have accumulated more than nine million YouTube views.
“Stingy” is produced by Michael “Lofey” Sandlofer, and available on all digital streaming platforms via Super Nova Music/EMPIRE. After the listen, follow RIKKI on social media for daily news and more.
Check out “Stingy” below.
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