For the ones that hustle in silence” #TellThemWait
-Label NYC

The evolution of music has come full circle introducing the new generation to the original creators of Hip Hop. From utilizing hits formulated in the 90’s to cultivate what seems new to many today, brings memories to those who were there. Forcing us to recognize and give respect to the people who helped pave the way like Label NYC.

Sharing the same birthplace as Hip Hip, New York City became the stomping grounds for the young influential mind of Label NYC. Being inspired by local artists from labels such as Bad Boy, Roc a Fella, Dipset and artists like the Fugees, Label NYC created the magic of his music by mixing the roots of Hip Hop with the cultural island sounds of Haiti. His musical successes led him to opening performances for Rick Ross and Lupe Fiasco. Label has also had collaborations with Hitmaka

Now with a new project at hand we can only sit back and anxiously wait to see what new innovations Label NYC will surprise us with next.

Virginia-by-way-of-Eygpt recording artist Sherif prepares to share his uttermost deepest thoughts on his upcoming album, which shares its first single with the release of the new song “Illusion” today. Out now, the song is a spell-binding experience that has the rising star questioning his feelings about new beauty and her intentions. The song pulls influence from personal experience and a wide variety of R&B classics.

“I called it Illusion because I felt like this woman was an illusion in my mind, in the sense that my idea of us and our reality were so far removed,” he says about the song’s concept. “The song is about the grey area in a relationship where both parties need to reach a conclusion on where they stand, which inevitably results in their demise. I was inspired by Prince and his many tales of unrequited love, and I shouted out Frank Ocean’s Bad Religion on the chorus because I also drew inspiration from that song conceptually.”

“Illusion” prepares the forthcoming release of Sherif new album, What It’s Like To Be Human, which drops 2022 — independently. Following 2020’s debut album, The AfterParty, What It’s Like To Be Human to me is all about the human condition and the most basic elements of raw emotion that we all feel. With love being the most powerful one, the album also dives deep into fear, doubt, anxiety, depression, heartbreak, lust, jealousy, paranoia and loyalty. This is the most personal I have ever been on a record and I wanted to reach a certain level of vulnerability where people could listen and be like “Damn, I was feeling the exact same way I just didn’t know how to say it.”

Stream Sherif’s latest now.