A3C Partners With Savage Fam Productions and Soul Food Cypher To Set A New World Record (@A3C)
A3C with Savage Fam Productions and Soul Food Cypher is pleased to announce that at 4:45am on Sunday, October 9th, a team of Atlanta-area emcees and Soul Food Cypher members broke the Guinness World Record for the “Longest Freestyle Cypher,” which then stood at 12 hours and 2 minutes when it was set in January 2014 by the KJ52 Freestyle Team in Tampa, Fl. The DJs, supplied by Scratch Academy Atlanta, kept the beats flowing the entire 24 hours.
Spearheaded by Savage Fam, Alex Acosta, Wahid Koshravani, Markmont, and Eric “Zano Bathroom” Ludgood Jr., the team started their record breaking attempt at 3:45pm on Saturday, October 8, at Space 2 – one of A3C’s official venues in the historic Old Fourth Ward, the team then continued with the goal of setting a new record of 24 hours which they officially set just a few minutes after 6pm yesterday, Sunday, October 9.
In the weeks leading up to A3C, Savage Fam and Soul Food put out a call to artists who would be interested in participating in the 24-hour freestyle with one caveat: Guinness’ only rule a cypher could not stop for more than 3 seconds.
Having established themselves as two of the foremost organizers working with the next generation of emcee’s in Atlanta, Savage Fam and Soul Food quickly narrowed the search down to a team of 15, which included Savage Fam Promo CEO Micxsic.
“About 10 hours in I wasn’t sure if this was genius, crazy, or stupid,” Micxsic said. “But it didn’t matter because we were all in it together and we weren’t gonna stop until we hit our goal.”
“The opportunity to be a part of this world record is amazing,” states Mike Walbert, Executive Director of A3C. “I’m in awe of what Savage Fam Pro and Soul Food Cypher have done and am just honored they decided to do it with A3C. The A3C Festival & Conference is the perfect platform for the cypher. Maybe 48 hours next year?”
Not everyone can be a winner. Detroit native and hip-hop sensation 42 Dugg is back with a fiery new single, Win Wit Us. The track, a precursor to his highly anticipated album 4eva Us, Neva Them, showcases Dugg’s signature style and lyrical prowess. In the brand new single, produced by FLEXONTHEBEAT, TyMaz, and Marshak, Dugg calls out those who try to ride his wave without putting in the work, cementing his stance in the rap game. The release is accompanied by an official music video directed by Counter Point, where Dugg and his crew dominate the streets and clubs of Detroit, visually reinforcing his message of loyalty and resilience. Dugg raps in the hard-hitting track:
All of sudden they wanna win wit us / But ain’t spin with us.
Dugg previously teased this new era of his music with a trailer featuring Hill Harper, further building anticipation among his fans. “Win Wit Us” follows a series of recent hits including Wock N Red, SpinDatBac, and Go Again. Earlier this year, Dugg made a triumphant return to the stage with a sold-out “Welcome Home” show at Detroit’s Little Caesars Arena, featuring appearances by superstars like Meek Mill, Yo Gotti, Lil Baby, and more. Notably, the event saw Dugg unite Detroit’s rival hip-hop factions, Doughboyz Cashout and Team Eastside, in a historic move to end the city’s East-West beef. Fans can expect even more groundbreaking music from Dugg as he gears up for his upcoming album. Don’t miss out on the latest single available for streaming here and watch the music video below. Link up with 42 Dugg on Twitter, Instagram, and YouTube.
Indianapolis’ own Reckless Rhymacide has just released his latest track, “It’s Yo Birthday,” produced by the renowned Whodunit Beats. This fresh spin on the classic “Happy Birthday” song brings a catchy vibe, making it a perfect fit for nightclub atmospheres and adult birthday parties. With its catchy beats and modern twist, the track is set to become a staple for birthday celebrations everywhere, offering a new, exciting way to mark the occasion.
Reckless Rhymacide’s “It’s Yo Birthday” showcases his unique flair for blending contemporary sounds with familiar themes, ensuring the song resonates with a wide audience. Whodunit Beats’ production enhances the track with deep, rhythmic basslines and sleek instrumentation, creating an immersive experience that draws listeners in. As the song gains traction, it’s poised to redefine how birthdays are celebrated, combining tradition with a fresh, energetic sound that captures the essence of today’s music scene.
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