ESP Evolution Deliver The Video For “Growing Up” | @ESPEvolution
ESP Evolution speaks truth to power on the highly personal “Growing Up”. With a video that further emphasizes the unequal way children grow up, one’s environment can dictate the opportunities available. Lyrics really do rest front and center of the entire thing. By wrapping them in an updated soulful style at times ESP Evolution taps into the vein of Marvin Gaye’s “What’s Going On?”. Through highlighting the injustice and warped distribution of resources, ESP Evolution shows exactly all the additional obstacles that those who grow up less privileged face. Drawing from small video vignettes of parents playing with their young ones, of encouraging them to rise above their circumstances, the whole of the song gains a rather hopeful air, a desire to truly excel.
Everything gets filtered into the mix almost immediately. Stylistically the track draws from hip-hop, R&B, and a bit of soul. Including a bit of a faded take on the color, the video perfectly matches the level of nostalgia that the song incorporates. When the vocals enter into the mix things truly get started. Over the course of the track the lyrics focus upon a life fully lived, the ups and the downs that make it all truly worthwhile. A sense of compassion further adds to the emotional heft of the mix.
Letting a whole slew of photos come into the video emphasizes exactly how many children are left behind, are given the wrong message. Even with caring, devoted parents the societal pressure and the awfulness that comes with such inequality can hold many potential people back. Confidence begins to grow, as the message shows exactly how to defy those odds, to become something exceptional. The arrangement’s tonal shifts further highlight this point, of refusing to be pigeonholed as disadvantaged but rather to be someone surprising, a truly remarkable spirit.
On “Growing Up” ESP Evolution goes for a thoughtful, poignant take on how difficult circumstances can be for so many, yet the love of family powers through so many different struggles.
Not everyone can be a winner. Detroit native and hip-hop sensation 42 Dugg is back with a fiery new single, Win Wit Us. The track, a precursor to his highly anticipated album 4eva Us, Neva Them, showcases Dugg’s signature style and lyrical prowess. In the brand new single, produced by FLEXONTHEBEAT, TyMaz, and Marshak, Dugg calls out those who try to ride his wave without putting in the work, cementing his stance in the rap game. The release is accompanied by an official music video directed by Counter Point, where Dugg and his crew dominate the streets and clubs of Detroit, visually reinforcing his message of loyalty and resilience. Dugg raps in the hard-hitting track:
All of sudden they wanna win wit us / But ain’t spin with us.
Dugg previously teased this new era of his music with a trailer featuring Hill Harper, further building anticipation among his fans. “Win Wit Us” follows a series of recent hits including Wock N Red, SpinDatBac, and Go Again. Earlier this year, Dugg made a triumphant return to the stage with a sold-out “Welcome Home” show at Detroit’s Little Caesars Arena, featuring appearances by superstars like Meek Mill, Yo Gotti, Lil Baby, and more. Notably, the event saw Dugg unite Detroit’s rival hip-hop factions, Doughboyz Cashout and Team Eastside, in a historic move to end the city’s East-West beef. Fans can expect even more groundbreaking music from Dugg as he gears up for his upcoming album. Don’t miss out on the latest single available for streaming here and watch the music video below. Link up with 42 Dugg on Twitter, Instagram, and YouTube.
Indianapolis’ own Reckless Rhymacide has just released his latest track, “It’s Yo Birthday,” produced by the renowned Whodunit Beats. This fresh spin on the classic “Happy Birthday” song brings a catchy vibe, making it a perfect fit for nightclub atmospheres and adult birthday parties. With its catchy beats and modern twist, the track is set to become a staple for birthday celebrations everywhere, offering a new, exciting way to mark the occasion.
Reckless Rhymacide’s “It’s Yo Birthday” showcases his unique flair for blending contemporary sounds with familiar themes, ensuring the song resonates with a wide audience. Whodunit Beats’ production enhances the track with deep, rhythmic basslines and sleek instrumentation, creating an immersive experience that draws listeners in. As the song gains traction, it’s poised to redefine how birthdays are celebrated, combining tradition with a fresh, energetic sound that captures the essence of today’s music scene.
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