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Jessica Simpson Is Expanding Her Billion-Dollar Business to Include a Line of Activewear This Fall

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Here’s some style news we totally saw coming: Jessica Simpson is launching an activewear line!

Jessica SimpsonJamie McCarthy/Getty

The singer-turned-designer’s billion-dollar business, the highly successful Jessica Simpson Collection, which currently features apparel, footwear and accessories, is expanding to include a line of athleisure wear called, Jessica Simpson The Warm Up.

For the fashion mogul, who is joining the ranks of stars like Carrie Underwood, Kate Hudson and even Shay Mitchell, launching a line of athleisure wear was a natural progression for the collection, says Tina Simpson, the star’s mother and the creative director of the brand.

“Whatever was going on in Jessica’s life at the time, we said we should be there. We had been looking at active for a bit, trying to find the right partner,” she told WWD. “Jessica works out every day — pretty much an hour-and-a-half every day.”

RELATED PHOTOS: Star Designers You Must Know

The “authentic workout apparel” will include performance leggings (made with sweat-wicking materials), colorful, printed sports bras and bold statement track jackets, with prices ranging from $24 to $49, and is set to hit Macy’s shelves at the end of October.

Are you excited for Jessica’s new athleisure line? Will you be adding any pieces to your workout wardrobe? Share below!

–Sarah Kinonen
Follow @sarahkinonen

RELATED VIDEO: How to get Jessica Simpson’s Sexy Legs!

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Music

(Video) KING FAME – Goin thru it

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Buffalo’s own rising star, King Fame, sets the music scene ablaze once again with the release of his latest visual spectacle, “Goin Thru It.” Shot on location in the heart of Buffalo.

With his signature blend of his raw delivery and poetic lyricism, King Fame invites listeners to join him on a journey of his pathway.

Turn the volume up as ” King Fame delivers powerful bars like this one, “The ones that wish you blessings, be the ones that curse you,” viewers are captivated by the raw honesty and lyricism.

Tap in with King Fame via
Facebook : Stmb Fame
&
Instagram @Stmb_kingfame

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@42_Dugg Unleashes Brand New Single & Music Video For “Win Wit Us”

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Not everyone can be a winner. Detroit native and hip-hop sensation 42 Dugg is back with a fiery new single, Win Wit Us. The track, a precursor to his highly anticipated album 4eva Us, Neva Them, showcases Dugg’s signature style and lyrical prowess. In the brand new single, produced by FLEXONTHEBEAT, TyMaz, and Marshak, Dugg calls out those who try to ride his wave without putting in the work, cementing his stance in the rap game. The release is accompanied by an official music video directed by Counter Point, where Dugg and his crew dominate the streets and clubs of Detroit, visually reinforcing his message of loyalty and resilience. Dugg raps in the hard-hitting track:

All of sudden they wanna win wit us / But ain’t spin with us.

Dugg previously teased this new era of his music with a trailer featuring Hill Harper, further building anticipation among his fans. “Win Wit Us” follows a series of recent hits including Wock N Red, SpinDatBac, and Go Again. Earlier this year, Dugg made a triumphant return to the stage with a sold-out “Welcome Home” show at Detroit’s Little Caesars Arena, featuring appearances by superstars like Meek Mill, Yo Gotti, Lil Baby, and more. Notably, the event saw Dugg unite Detroit’s rival hip-hop factions, Doughboyz Cashout and Team Eastside, in a historic move to end the city’s East-West beef. Fans can expect even more groundbreaking music from Dugg as he gears up for his upcoming album. Don’t miss out on the latest single available for streaming here and watch the music video below. Link up with 42 Dugg on Twitter, Instagram, and YouTube.

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Reckless Rhymacide Drops New Birthday Anthem “It’s Yo Birthday”

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Indianapolis’ own Reckless Rhymacide has just released his latest track, “It’s Yo Birthday,” produced by the renowned Whodunit Beats. This fresh spin on the classic “Happy Birthday” song brings a catchy vibe, making it a perfect fit for nightclub atmospheres and adult birthday parties. With its catchy beats and modern twist, the track is set to become a staple for birthday celebrations everywhere, offering a new, exciting way to mark the occasion.

Reckless Rhymacide’s “It’s Yo Birthday” showcases his unique flair for blending contemporary sounds with familiar themes, ensuring the song resonates with a wide audience. Whodunit Beats’ production enhances the track with deep, rhythmic basslines and sleek instrumentation, creating an immersive experience that draws listeners in. As the song gains traction, it’s poised to redefine how birthdays are celebrated, combining tradition with a fresh, energetic sound that captures the essence of today’s music scene.

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