Mercedes-Benz Backs Out of New York Fashion Week
Is fashion week even fashion week without the ubiquitous ‘Mercedes-Benz’ title backing it? The creators of New York Fashion Week are now having to consider the question with the announcement that the luxury car manufacturer is dropping its sponsorship of the event––a sponsorship that has been running since 2009.
With Mercedes-Benz officially out of the picture for September’s Spring/Summer 2016 New York Fashion Week, the event has reached out to several other luxury car manufacturers to take its place. What seems like a great business partnership, however, has already been turned down by Cadillac among several others. So why the sudden cold shoulder? Has NYFW lost its edge?
Models backstage at Mercedes-Benz New York Fashion Week Fall 2015 (Monica Schipper / GETTY IMAGES NORTH AMERICA / AFP)
Cadillac’s director of brand and reputation strategy Melody Lee told Bloomberg, “We believe in a thriving New York Fashion Week. But through a unique lens of individual designers who are at the cutting edge or in the process of reinvention,” hinting that they would prefer to work with creatives who are more than just a designer label––a reputation that befalls New York Fashion Week and a reputation that has been making the event more and more irrelevant.
Lee went on to say, “Cadillac wants to nurture those who embrace a mindset of individualism, risk-taking, and entrepreneurial daring,” while the manager of marketing at Lexus, Dennis Thornhill, told Bloomberg “We both care about giving innovators a chance to showcase their talents.”
A model backstage at Jeremy Scott’s show at MADE Fashion Week Fall 2015 (Grant Lamos IV / GETTY IMAGES NORTH AMERICA / AFP)
Mercedes-Benz’s departure from the event is only the latest change that signals New York Fashion Week’s diminishing cool. Since the once unmissable event moved its tents from Bryant Park to the Lincoln Center, the event has become more and more unpopular. And let’s not forget Lexus-sponsored MADE Fashion Week, NYFW’s more creative, up and coming cousin.
With the industry and the public’s renewed concern for originality and accessibility, high fashion, luxury goods and designer labels are becoming replaced in favor of lesser known talent and designs that focus on quality and creativity, rather than commercial value.
As for Mercedes-Benz’s future in fashion? An unnamed spokesperson says, “Fashion and design are still key brand pillars for us. We plan on supporting fashion well into the future.” Evidently just not with New York Fashion Week.
The post Mercedes-Benz Backs Out of New York Fashion Week appeared first on Fashion One News.
Not everyone can be a winner. Detroit native and hip-hop sensation 42 Dugg is back with a fiery new single, Win Wit Us. The track, a precursor to his highly anticipated album 4eva Us, Neva Them, showcases Dugg’s signature style and lyrical prowess. In the brand new single, produced by FLEXONTHEBEAT, TyMaz, and Marshak, Dugg calls out those who try to ride his wave without putting in the work, cementing his stance in the rap game. The release is accompanied by an official music video directed by Counter Point, where Dugg and his crew dominate the streets and clubs of Detroit, visually reinforcing his message of loyalty and resilience. Dugg raps in the hard-hitting track:
All of sudden they wanna win wit us / But ain’t spin with us.
Dugg previously teased this new era of his music with a trailer featuring Hill Harper, further building anticipation among his fans. “Win Wit Us” follows a series of recent hits including Wock N Red, SpinDatBac, and Go Again. Earlier this year, Dugg made a triumphant return to the stage with a sold-out “Welcome Home” show at Detroit’s Little Caesars Arena, featuring appearances by superstars like Meek Mill, Yo Gotti, Lil Baby, and more. Notably, the event saw Dugg unite Detroit’s rival hip-hop factions, Doughboyz Cashout and Team Eastside, in a historic move to end the city’s East-West beef. Fans can expect even more groundbreaking music from Dugg as he gears up for his upcoming album. Don’t miss out on the latest single available for streaming here and watch the music video below. Link up with 42 Dugg on Twitter, Instagram, and YouTube.
Indianapolis’ own Reckless Rhymacide has just released his latest track, “It’s Yo Birthday,” produced by the renowned Whodunit Beats. This fresh spin on the classic “Happy Birthday” song brings a catchy vibe, making it a perfect fit for nightclub atmospheres and adult birthday parties. With its catchy beats and modern twist, the track is set to become a staple for birthday celebrations everywhere, offering a new, exciting way to mark the occasion.
Reckless Rhymacide’s “It’s Yo Birthday” showcases his unique flair for blending contemporary sounds with familiar themes, ensuring the song resonates with a wide audience. Whodunit Beats’ production enhances the track with deep, rhythmic basslines and sleek instrumentation, creating an immersive experience that draws listeners in. As the song gains traction, it’s poised to redefine how birthdays are celebrated, combining tradition with a fresh, energetic sound that captures the essence of today’s music scene.
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