NEW GIGS: Shaq Re-Releases His PUMP Reeboks With Swizz Beatz & Tyga + Jay-Z Cops New Publishing Deal
Throwback is everything these days. And NBA legend Shaquille O’Neal has joined Swizz Beatz, Tyga & the Reebok fam to re-release his classic Reebok PUMP Shaqnosis shoe. And we’ve got the pics from their big reveal day, plus Jay-Z‘s newest money move…..
Debuting for the first time in 1995, Reebok Classic is bringing back the Shaqnosis on July 19th. The sneakers–which will run for $125 at key retailers–will come before another Reebok Classic re-release, the Shaq Attaq dropping on April 19th ($160).
At a packed press launch at the Project Trade Show in Las Vegas yesterday, Reebok Classic welcomed the legendary Shaq back to the family fresh off the heels of the Iverson collection re-release. And this business move is all thanks Swizz Beatz, the Reebok Classic Creative Director.
Swizz brought Shaq on stage to reminisce about being the first athlete with a signature shoe for Reebok, his days in the league, his first Reebok ad, doing music with Shaq, and more. And spokesman Tyga also popped up for the photo-op.
The 90’s live on!
And in other big business moves, Jay-Z isn’t just making his money touring, buying/repping companies and making music. He’s taking care of the publishing side of his music too, i.e., the MONEY side.
Music publishing is not talked about much–but it should be. It’s where songwriters either keep or sell ownership rights to their music, which dictates just how they will be paid from here on out every time their song is used anywhere. Plenty of artists care more about the lights, camera, action and only making a couple cents on each album. But certain artists, one being Jay-Z, care about their long term behind the scenes money. And they nab serious publishing deals for their music.
The NY Times reports:
Led by Mr. Platt (a 6-foot-8 figure widely known in the industry as Big Jon), Warner/Chappell has signed Jay-Z to a publishing administration deal for his future work as well as his music since 2008. Through a separate deal, Warner/Chappell will also represent the songwriters at Jay-Z’s entertainment and management company, Roc Nation.
….
According to two people briefed on the talks, Mr. Platt is also said to be in advanced negotiations with another top EMI Publishing artist who is very close to Jay-Z: Beyoncé, his wife.
Mr. Carter said in a statement:
“The real meaning of success is being in the position to work with an individual you consider a friend. Jon Platt is such a person. He’s a man of extraordinary character as well as a remarkably talented executive with an ear for music and an eye for talent. It’s great to watch him grow to be one the best in the business.”
Taking care of his own…and his wife and signees. Nice!
Not everyone can be a winner. Detroit native and hip-hop sensation 42 Dugg is back with a fiery new single, Win Wit Us. The track, a precursor to his highly anticipated album 4eva Us, Neva Them, showcases Dugg’s signature style and lyrical prowess. In the brand new single, produced by FLEXONTHEBEAT, TyMaz, and Marshak, Dugg calls out those who try to ride his wave without putting in the work, cementing his stance in the rap game. The release is accompanied by an official music video directed by Counter Point, where Dugg and his crew dominate the streets and clubs of Detroit, visually reinforcing his message of loyalty and resilience. Dugg raps in the hard-hitting track:
All of sudden they wanna win wit us / But ain’t spin with us.
Dugg previously teased this new era of his music with a trailer featuring Hill Harper, further building anticipation among his fans. “Win Wit Us” follows a series of recent hits including Wock N Red, SpinDatBac, and Go Again. Earlier this year, Dugg made a triumphant return to the stage with a sold-out “Welcome Home” show at Detroit’s Little Caesars Arena, featuring appearances by superstars like Meek Mill, Yo Gotti, Lil Baby, and more. Notably, the event saw Dugg unite Detroit’s rival hip-hop factions, Doughboyz Cashout and Team Eastside, in a historic move to end the city’s East-West beef. Fans can expect even more groundbreaking music from Dugg as he gears up for his upcoming album. Don’t miss out on the latest single available for streaming here and watch the music video below. Link up with 42 Dugg on Twitter, Instagram, and YouTube.
Indianapolis’ own Reckless Rhymacide has just released his latest track, “It’s Yo Birthday,” produced by the renowned Whodunit Beats. This fresh spin on the classic “Happy Birthday” song brings a catchy vibe, making it a perfect fit for nightclub atmospheres and adult birthday parties. With its catchy beats and modern twist, the track is set to become a staple for birthday celebrations everywhere, offering a new, exciting way to mark the occasion.
Reckless Rhymacide’s “It’s Yo Birthday” showcases his unique flair for blending contemporary sounds with familiar themes, ensuring the song resonates with a wide audience. Whodunit Beats’ production enhances the track with deep, rhythmic basslines and sleek instrumentation, creating an immersive experience that draws listeners in. As the song gains traction, it’s poised to redefine how birthdays are celebrated, combining tradition with a fresh, energetic sound that captures the essence of today’s music scene.
*
-
Entertainment3 days agoWATCH “Irresponsibull” MOVIE NOW | @northendempire
-
Videos2 days agoReckless Rhymacide Drops New Birthday Anthem “It’s Yo Birthday”
-
Videos5 days agoNew Video: Stephen Herman Jr. & Bubba Sparxxx – Life’s Quite Nice
-
Albums4 days agoSkanks The Rap Martyr & GStats Hard Bars Take On ‘Martin & Malcolm’ In New Tribute Album
-
Videos4 days ago(Video) Chinese Kitty (@OFFICIALKITTYY) f/ Connie Diiamod (@ConnieDiiamond) – “BUGGIN”
-
Featured Video2 days agoVictor Ray’s Heart Explodes In “i tried.” EP
-
Videos2 days agoUnveiling BIG 4.1’s Anthem: “BIG SACK”
-
Featured Video1 day ago@42_Dugg Unleashes Brand New Single & Music Video For “Win Wit Us”