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Pitchfork and GoPro Launch GP4K Video Series With Mac Miller’s "Clubhouse"

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Pitchfork and GoPro Launch GP4K Video Series With Mac Miller's "Clubhouse"

Pitchfork and GoPro are proud to announce GP4K, a new video series captured exclusively with the GoPro HERO4 Black. Over the next several months, Pitchfork will curate and produce a series of eight videos that reimagine the way GoPros are used in the context of live music. Using eight songs as our guides, Pitchfork’s team of directors and cinematographers will tell stories that challenge the conventions of the medium and kick-start discussions on what live music video can be.

The series premiere features Pittsburgh MC Mac Miller, who just released his latest album GO:OD AM. Director Eavvon O’Neal paired footage of the rapper with a crew of synchronized swimmers to create a bizarre, pool-based version of “Clubhouse”, recorded and filmed at Metropolitan Pool in Williamsburg, Brooklyn.

Pitchfork used three unique camera rigs to capture the video, including one mounted to a Phantom 2 drone, which hovered over the swimmers. A Feiyu Handheld Gimbal + Floating Hand Grip and an anchored camera were also employed to capture the swimmers from multiple angles, including both above and below the surface.

Don’t miss the rest of the GP4K series, which will follow in the coming weeks and months. Each episode will feature a different artist and a unique visualization of their song.

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Music

Big YBA Releases Highly-Anticipated ‘Definition Of Living’ [Deluxe]

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Upping the ante, NC representative Big YBA unloads the Deluxe edition of his most recent album the Definition of Living. Featuring five new tracks including “New York,” “For Your Love,” “Rap Assassin,” “Rebellious,” and “Cut ‘Em Off,” which was premiered by way of popular live performance platform Off The Curb, the enhanced body of work accents the original flawlessly.

Three months removed from his “Swag Surfin'” sampling collaboration “Hypnotic” featuring Rich The Kid signee SetitOff83 and the strategic seeding of LP standouts “30, “Rookie, “Lord Forgive Me,” “Venting Session,” “Mercy,” and “DOA,” the now 20 track collection of songs includes a lone guest appearance from GetRichZay while production duties are handled by Jozzex, KH Beatz, Maineestreamm, Prod No Heart, and Trippy XVI.

Raised in Durham, Big YBA is rapidly emerging as one of the most electrifying young artists from the Carolinas. With a brand built on authenticity, his versatility and melodic sound have allowed him to break through the industry release after release. Determined to experience success outside of his hometown, he views his personal and professional growth as motivation for listeners with similar ambitions.

Stream the Definition of Living (Deluxe) via Nu Nation / Vydia as well as watch his Off The Curb performance visual for “Cut ‘Em Off” after the jump.

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Videos

“Dis Time” Kodak Black Gonna Get Right

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Sometimes we need a second chance at success! Following the recent tracks of Stressed Out and Non Believer, Kodak Black released the audio for Dis Time which garnered over 1.3 million views within its first week. Produced by Ayo B and Dr. Zeuz, “Dis Time” weaves together street narratives with the soulful resonance of a seasoned blues singer, showcasing Kodak’s unparalleled ability to turn pain and adversity into lyrical gold. Despite facing legal challenges, Kodak’s artistic prowess remains unscathed, with each release further solidifying his status as a young legend.

Today, Kodak unveils a self-directed video, solidifying Kodak’s status as a force to be reckoned with in the rap scene. With “Dis Time” and his forthcoming album, When I Was Dead, Kodak Black continues to push the boundaries of rap music, offering listeners a raw and unfiltered glimpse into his world. As he navigates superstardom, Kodak also takes on the roles of entrepreneur and philanthropist, launching labels like Sniper Gang and Vulture Love to further amplify his message. Stream the single here and check out the official video below.

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@IceSpicee_’s “Gimmie A Light” Is A Sneak Peek Into Her Debut Album “Y2K”

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In Ice Spice‘s latest revelation, the Bronx Baddie drops Gimmie A Light. This release signals the inaugural single from her highly anticipated debut album, Y2K. A culmination of her raw talent and unapologetic style, this record showcases Ice Spice’s signature whip-smart bars and commanding vocal presence. Produced by her longtime collaborator RiotUSA, the track cleverly incorporates a sample from Sean Paul‘s classic hit Gimme The Light, adding a nostalgic twist to her contemporary sound.

Directed by The Evil Twins, the official video transports viewers into a world of high glamour and hyperreality, featuring Ice Spice in a series of captivating scenes that blur the lines between fantasy and reality. Ice Spice’s recent performance of “Gimmie A Light” at Coachella left audiences in awe, fueling anticipation for her inevitable ascent to headliner status. With Y2K slated for release later this year, fans can expect a full-length album that lives up to the hype, building upon the success of her debut EP, Like..? Watch the visuals below and stream your copy here. Keep up with Ice Spice by following here on instagram, twitter, soundcloud, youtube, and spotify.

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