Rihanna Models Her River Island Collection on Twitter
What’s the best way that Rihanna could promote her recently launched clothing collection for high-street fashion brand, River Island? How about just posting pictures of herself in her designs on Twitter?
Seems to work for us.
The first picture posted by the 25-year-old singer-turned-fashion designer was her in the River Island denim cropped top over a cropped white hoodie with black trousers and clumpy boots. She accessorized the outfit with over-sized sunglasses, a backwards baseball cap and large dangling Chanel earrings. She also brings along a camouflage printed rucksack in one hand throughout her casual, bad girl poses.
Next to the pic, she plugged the brand by writing:
‘Cropped denim farmer brown top #RIHANNAforRIVERISLAND.’
However, people are talking more about Rihanna’s abs, as opposed to the actual clothes, as she proudly flaunts her washboard stomach in the Twitter pics.
The next pic RiRi shared was her in a long black dress with dungaree-style top over a white T-shirt. And rocked the same baseball cap from the previous pictures.
She commented:
‘Rockin dat #RIHforRIVERISLAND.’
If you think that Rihanna is advertising her new River Island collection by just posting Twitter pics, then you’re mistaken. During a recent concert stop in Vancouver, she was spotted rocking the black dress ensemble.
Whether you like the collection or not, you have to give Rihanna credit. She’s following a dream.
She stated, after her fashion show debut last month:
“I’ve wanted to design my own fashion line for a very long time.” She then added, “This is something I’ve wanted to do ever since I started loving fashion.”
“I got passionate about it and every time I saw something on a rack there would be something I’d want to do to it to change it.”
And concluded by saying, “So I felt like the only way I could do that would be to design the perfect thing for me.”
Clearly, she’s doing something right. Whether the collection is connecting with “young women with young, sassy personalities,” or her Twitter promotion was effective, several of the products on the U.S. online store for River Island are already sold out. And yes, one of those is the denim crop top that Rihanna posted.
Images via Rihanna / Twitter
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