SeaHawks Win Cost Furniture Store to lose $7M
Next to the Denver Broncos, Jim McIngvale had the worst Super Bowl loss.
Gallery Furniture owner Jim McIngvale discusses the $7 million payout that his store is making to its customers because the Seattle Seahawks won Super Bowl XLVIII.
The CEO of Houston-based Gallery Furniture lost $7 million on a promotion that promised to give customers who shopped at his stores their money back if the Seattle Seahawks won Sunday.
But when contacted Monday, McIngvale said he was “thrilled.”
In the days leading up to the Super Bowl, Gallery Furniture flipped a coin to determine that the customers would be rooting for the Seahawks while the store would be rooting for the Broncos.
Anyone who spent more than $6,000 and had their furniture delivered by kickoff Sunday would get a full refund if Seattle won. Roughly 1,000 people bought enough to be eligible for the promotion with an average bill of $7,000, and McIngvale said one customer will get $30,000 back as a result of his big purchase.
Companies usually protect themselves from losing big money through promotions like this by taking out insurance, but McIngvale said the gambler in him prevents him from doing that. He acknowledges that losing the money increases the value of the promotion as it further helps his brand break through the clutter and get more media attention.
“Doing a promotion like this creates affinity, creates trust with the customer, makes you relevant,” said McIngvale, who is nicknamed “Mattress Mack” and has been known in the marketing community for his renegade promotions. “We already have people sending us videos of them jumping up and down celebrating, so I have no doubt that what we will lose is already worth it to our business.”
McIngvale, whose stores have been in business for 32 years, still says $7 million is a significant hit. He said it represents roughly 5 percent of the company’s annual revenues.
Customers who want to get their money back will have to wait. The company will have two “refund parties,” one Feb. 9 and one Feb. 23.
Source : ESPN ( http://espn.go.com/video/clip?id=espn:10398723 )
Not everyone can be a winner. Detroit native and hip-hop sensation 42 Dugg is back with a fiery new single, Win Wit Us. The track, a precursor to his highly anticipated album 4eva Us, Neva Them, showcases Dugg’s signature style and lyrical prowess. In the brand new single, produced by FLEXONTHEBEAT, TyMaz, and Marshak, Dugg calls out those who try to ride his wave without putting in the work, cementing his stance in the rap game. The release is accompanied by an official music video directed by Counter Point, where Dugg and his crew dominate the streets and clubs of Detroit, visually reinforcing his message of loyalty and resilience. Dugg raps in the hard-hitting track:
All of sudden they wanna win wit us / But ain’t spin with us.
Dugg previously teased this new era of his music with a trailer featuring Hill Harper, further building anticipation among his fans. “Win Wit Us” follows a series of recent hits including Wock N Red, SpinDatBac, and Go Again. Earlier this year, Dugg made a triumphant return to the stage with a sold-out “Welcome Home” show at Detroit’s Little Caesars Arena, featuring appearances by superstars like Meek Mill, Yo Gotti, Lil Baby, and more. Notably, the event saw Dugg unite Detroit’s rival hip-hop factions, Doughboyz Cashout and Team Eastside, in a historic move to end the city’s East-West beef. Fans can expect even more groundbreaking music from Dugg as he gears up for his upcoming album. Don’t miss out on the latest single available for streaming here and watch the music video below. Link up with 42 Dugg on Twitter, Instagram, and YouTube.
Indianapolis’ own Reckless Rhymacide has just released his latest track, “It’s Yo Birthday,” produced by the renowned Whodunit Beats. This fresh spin on the classic “Happy Birthday” song brings a catchy vibe, making it a perfect fit for nightclub atmospheres and adult birthday parties. With its catchy beats and modern twist, the track is set to become a staple for birthday celebrations everywhere, offering a new, exciting way to mark the occasion.
Reckless Rhymacide’s “It’s Yo Birthday” showcases his unique flair for blending contemporary sounds with familiar themes, ensuring the song resonates with a wide audience. Whodunit Beats’ production enhances the track with deep, rhythmic basslines and sleek instrumentation, creating an immersive experience that draws listeners in. As the song gains traction, it’s poised to redefine how birthdays are celebrated, combining tradition with a fresh, energetic sound that captures the essence of today’s music scene.
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