SoJones Brand Spotlight: LA POCHETTE
In the world of fashion, urban clothing in particular, there are two ways of recognizing talent: You either follow trends and stand out by adding a personal touch or stand out and set the trend. Here at SoJones, the search for talented brands, established and emerging alike, in the urban scene continues.
Without further ado, we introduce LA POCHETTE, a clothing line that specializes in pocket tees, expressing an urban vibe with classic designs and a bit of hip-hop feel. We caught up with this Parisian line to let us know how LA POCHETTE is more than just a brand.
Tell us a bit about the brand, design philosophy, etc.
LA POCHETTE is a brand founded by two young Parisians from different cultures but with a same mind frame. A simple but effective concept: It manufactures T-shirt pocket, especially with fabrics unearthed [and] assembled for their visual but also for their quality, which takes us to our slogan “GET A PIECE OF HISTORY IN A PIECE OF CLOTH.”
When did you come up with the idea of a streetwear brand? How did the concept come about?
We came up with the all LA POCHETTE idea beginning of last year. We brainstormed for a while until we got to the pocket tee idea and decided to stick with it.
What was the inspiration behind LA POCHETTE?
Our main inspiration was the trends. During that time, the all-animal print was pretty popular, and our main focus was to drop a collection with nothing but animal print which ended up being very successful.
Who’s your target market?
I guess designers always have to target a certain market, but I would say that we don’t really target a certain crowd. LA POCHETTE is very fashionable, a teenager could wear it and look cool in it just about as much as a 30 years old could. It’s an open brand for anyone.
You have decided to market your product through the internet. Does it play a large role in reaching your target market?
Yeh, the Internet plays a major role in targeting our market. Nowadays, the Web is a great way to inform, share, etc. With FB, Twitter, and IG, we’ve got ourselves some recognition. Anybody can do it with the right idea and determination, you just have to want it.
Seems like LA POCHETTE is more than just a clothing brand; what does LA POCHETTE represent?
LA POCHETTE is a movement! We’re doing this regardless of what other people think. There’s probably a bunch of other pocket tees company, but I think the difference with us is that we’re two humble dudes with a vision that is spreading like hot cakes. Haha!
What are some of the brand’s most popular products? Can you describe the creative process behind the designs?
One of the brand most popular products are the Leopard and either the Green or the Purple Leaf. The fabrics used for the pockets are randomly cut out, therefore all designs are different for each T-shirt.
There are a lot of streetwear brands popping up nowadays, how do you separate yourself from the rest of the crowd?
I think we differ from other brands, due to our price range. LA POCHETTE products (shirts) are very affordable for anyone, and on top of that you can add the uniqueness of the article you purchase.
What does the future hold for LA POCHETTE? What should your followers expect to see in 2013?
In 2013, we’re gonna surprise people by taking a different approach. LA POCHETTE’s way much more than pocket tees, and this year, people will be aware of it.
For more info on the brand and the products, check out LA POCHETTE’s e-shop at lapochette.bigcartel.com.
Look no further for a spiritual break through. Olatuja is composed of the dynamic collaboration between bassist/composer Michael Olatuja and vocalist Alicia Olatuja. With the help of Whirlwind Recordings they present their exhilarating new single, Royalty. This bop combines vibrant orchestral arrangements with grooving Afrobeats and blazing melodies, creating a uniquely immersive experience that celebrates self-empowerment and inspiration. Drawing from the rich heritage of West African music and melding it with gospel and jazz influences, “Royalty” offers a mesmerizing blend of Yoruba and English, delivering a message that resonates with audiences worldwide. Alicia says:
‘Royalty’ merges musical ideals to create a new sound: Cinematic Afrobeats. “It is an anthem of empowerment, celebration, dance, and remembering who you really are!
Olatuja’s upcoming album, also titled Olatuja, is set to release on Friday, May 31. Fans can anticipate a musical journey that seamlessly blends diverse influences and experiences. The album features an array of talented musicians, including drummers Obed Calvaire and Joshua Keitt, guitarist Femi Temowo, and GRAMMY® Award-nominated pianist Christian Sands, among others. Through their collective artistry, Olatuja aims to inspire joy, trust, and honest communication, inviting audiences to join them on a transformative musical adventure. Listen to soul-stirring melodies below and pre-order their upcoming album here.
Dive into the emotional depth of BJRNCK‘s latest single and video release for Expresso Martini. As BJRNCK sings about the raw realities of dating and the aftermath of heated arguments with loved ones, her gentle yet powerful vocals, weaves a tale of vulnerability and resilience. Born and raised in the dynamic city of Los Angeles and nurtured by the diverse tapestry of Chicago, BJRNCK’s music is a fusion of rich experiences and unapologetic authenticity. BJRNCK’s brand new single and video offers a captivating glimpse into her artistry, exploring themes of love, conflict, and self-discovery. Media connections spoke on the artists record saying:
The single embodies BJRNCK’s gentle vocals that deliver a powerful and relatable ballad.
BJRNCK’s ability to infuse her music with genuine emotion and authenticity has garnered her recognition in the industry. Leading to her feature in Future and Metro Boomin‘s music video for Drink N Dance and to her Billboard 100 chart placement with Omarion‘s single Taking Off. BJRNCK’s journey is one of collaboration and evolution, with notable partnerships with industry heavyweights like London On Da Track, LA Reid, and Babyface. Her fearless demeanor and edgy vibe resonate in every note and social media post, earning her the admiration of a growing fan base. As she continues to pave her way in the music scene, BJRNCK remains committed to empowering women through her vulnerable yet relatable lyrics and captivating melodies. Stream below, and connect with BJRNCK on Instagram, Facebook, Twitter, and YouTube.
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