This Bra Took 500,000 Women To Make
Is your bra comfortable?
This is something some women think about everyday, while others never give it a thought. The estimated $12 billion lingerie industry has a lot of women to serve but over the years there hasn’t been much specificity, until now.
True&Co CEO, Michelle Lam and her team have made the brassiere a science, gathering information from over 500,000 women amounting in 7 million data points to create a bra formula. “You need a bra that makes you feel like a million bucks and we’ve worked really hard to build this data and infrastructure to personalize this brand,” Lam told TechCrunch.com.
Essentially researchers consider the grievances of women and charted their chest and boobs to create a color coded model. Called the True Spectrum, the chart considers more than just cup size and chest measurements.
As reported by TechCrunch:
There are 8 different color categories a woman can be assigned to in the True Spectrum, based on size, shape, fit and especially curvature. Celeb Rachel Ray’s boobs, for instance, are shallow and round and thus would be considered Violet. Citrine, the more full and round type of boobage is the most common, with 28% of women falling into this category.
“This is just the beginning of the future of shopping,” says Lam, “and True&Co has only just scratched the surface on its goal to deliver on the perfect fit… Retailers have made all these customized clothes for men, but women will be their biggest customers in the future of online shopping because of our curves. We are 3D.”
More information on the bra that was formed from the study can be found here.
Do you think there needs to be a whole new bra size measurement system?
The post This Bra Took 500,000 Women To Make appeared first on StyleBlazer.
Not everyone can be a winner. Detroit native and hip-hop sensation 42 Dugg is back with a fiery new single, Win Wit Us. The track, a precursor to his highly anticipated album 4eva Us, Neva Them, showcases Dugg’s signature style and lyrical prowess. In the brand new single, produced by FLEXONTHEBEAT, TyMaz, and Marshak, Dugg calls out those who try to ride his wave without putting in the work, cementing his stance in the rap game. The release is accompanied by an official music video directed by Counter Point, where Dugg and his crew dominate the streets and clubs of Detroit, visually reinforcing his message of loyalty and resilience. Dugg raps in the hard-hitting track:
All of sudden they wanna win wit us / But ain’t spin with us.
Dugg previously teased this new era of his music with a trailer featuring Hill Harper, further building anticipation among his fans. “Win Wit Us” follows a series of recent hits including Wock N Red, SpinDatBac, and Go Again. Earlier this year, Dugg made a triumphant return to the stage with a sold-out “Welcome Home” show at Detroit’s Little Caesars Arena, featuring appearances by superstars like Meek Mill, Yo Gotti, Lil Baby, and more. Notably, the event saw Dugg unite Detroit’s rival hip-hop factions, Doughboyz Cashout and Team Eastside, in a historic move to end the city’s East-West beef. Fans can expect even more groundbreaking music from Dugg as he gears up for his upcoming album. Don’t miss out on the latest single available for streaming here and watch the music video below. Link up with 42 Dugg on Twitter, Instagram, and YouTube.
Indianapolis’ own Reckless Rhymacide has just released his latest track, “It’s Yo Birthday,” produced by the renowned Whodunit Beats. This fresh spin on the classic “Happy Birthday” song brings a catchy vibe, making it a perfect fit for nightclub atmospheres and adult birthday parties. With its catchy beats and modern twist, the track is set to become a staple for birthday celebrations everywhere, offering a new, exciting way to mark the occasion.
Reckless Rhymacide’s “It’s Yo Birthday” showcases his unique flair for blending contemporary sounds with familiar themes, ensuring the song resonates with a wide audience. Whodunit Beats’ production enhances the track with deep, rhythmic basslines and sleek instrumentation, creating an immersive experience that draws listeners in. As the song gains traction, it’s poised to redefine how birthdays are celebrated, combining tradition with a fresh, energetic sound that captures the essence of today’s music scene.
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