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Toussaint Lorenz – Sauce @ToussaintLorenz

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Over a year since the release of “I.B.O.H.”, Toussaint Lorenz has released visuals for his record, “Sauce”. Found to be one of his most popular records on the project, Toussaint had been writing the ideas and concepts for a over a year and building a budget to shot. The video follows Toussaint through exactly what he explains in the song; being caught in a world where police brutality is a norm and in many instances justified, along with wanting a fair shot to be heard, following a dream that many have deemed as a waste of time. He also explains how he feels about the current state of the delivery of music and the lack of interest people tend to display in music with substance, but would rather hear a catchy chorus and a beat with heavy bass. Much like the song itself. It’s a whirlwind of entertaining, funny, dark and in some cases intimidating visual content.

Toussaint Lorenz is a Colorado Native born in the heart of Denver. He was born to a single mother home when his father left while he was still a baby. His mother and him grew up in very impoverished conditions moving from home to home, while she worked full time and went to nursing school. They settled on the west side of Colfax for a period of time where Toussaint gained witness at a young age to pimps, gangsters, prostitutes, drug addicts and dealers and different variations of violence. While living on the west side he was regularly bullied and got in fights often. When heading into middle school, his mother moved him to Boulder, CO, but with the transition came a whole new culture shock. Suburbia. Toussaint went through middle school and high school not fitting in very well for various reasons and when he was 14 he met a group of kids that rapped. Being heavily envoloped in listening to Hip-hop music he began practicing it himself.

After High school due to certain complications he was unable to go directly to college and decided to focus on doing music even more. He ended up meeting with an Artist who had mutual interests and linked Toussaint up with a man who was later known as Bo$$man. Together they became 12 Bloxx High Ent. Along with a group called The Heavy Connection, and several artists named, M.O., G.I.P., and Chevy. Over the course of 5 years they did shows all over Colorado opening for acts like Black Pegasus, Top Flite Empire, Devin The Dude, Snow Tha Product, Rittz, Krizz Kaliko, Twista, Futuristic, and many others at venues such as The Roxy, The Cow (closed), The Gothic, Casselmans (Closed), Toads Tavern, the Fox Theater in Boulder and several other venues as well. They also released several projects such as I C Hot vol. 1 and 2, The self titled project “The Heavy Connection”, the self titled project “Mr. Deuces”, and several other projects. After some legal troubles Bo$$man was sentenced and sent to prison and with that many of the other artists dispersed either to prison as well or to follow other ventures.

With the incarceration of Bo$$man, Toussaint decided to rebrand the image of 12 Bloxx and rebuild. From there he dropped April Baby which was a compilation of songs that had been recorded over a two year span. While it was received well, the response was small. After that Toussaint set his sites on finishing a project he’d been working on and collecting beats for since he was 18 that was known as “The Common Touch”. Exclusively produced by a local producer named DOKBeats out of Aurora, CO, and engineered by Robert Lucas with RJL productions and Mc Uriah. The project was released June 10th, 2016 after several date set backs. While recording “The Common Touch”, Toussaint began working on a new project. While he loved “The Common Touch” he did recognize that it was more for “hip hop heads” and he wanted to have something more relevant. This is how I.B.O.H. was born. With the goal of releasing within a year of “The Common Touch” release, Toussaint got straight to work and began recording at KMG studios with their head engineer Jeff Tanner. Carrying features from some of Toussaint’s favorite artists such as Mc Uriah, Fellow 12 Bloxx artist Rico Stokes (Aquop Stokes), Hazy from O.B.E., AP from Squizzy gang, and Trayce Chapman, I.B.O.H. has gotten an overwhelmingly positive response and he was able to release it the same day that Bo$$man was released from prison. Now, with I.B.O.H. being released his goal is to continue generating momentum and pushing to make his music get heard and enjoyed by the masses.

Since the release of I.B.O.H. he’s also done several shows including curating an event called “Fresh Air”, which was held at KMG Studios as well, with the help of the team at Queen City Hip-Hop. The show reached just under capacity for the venue and was widely successful with the help of performers, Riaga, Melough, and Hazy. He has also since left 12 Bloxx High Ent. and pursued his own venture with I.B.O.H. Entertainment. Moving forward Toussaint intends to continue collaborating with other creatives, perform and has even stated he’s finished writing his next EP and is making some background adjustments before getting ready to record that.

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(Lyric Video) Cleva Music (@MusicCleva) – “Steppa Dreams”

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Prepare to be blown away by Cleva Music/C.M’s latest hit, “Steppa Dreams.” With an astounding 4 million streams in just one week across all platforms, this track is setting the industry on fire. CM’s confident assertion, “People feel my shit,” reflects the undeniable connection he has with his audience. His distinctive sound and infectious lyrics have garnered him global attention, establishing him as a frontrunner in the music scene. With each release, CM pushes the boundaries of creativity, redefining what it means to be a true artist. His unwavering dedication and passion shine through in every note, leaving fans eager for more. As “Steppa Dreams” continues to soar, it’s clear that this rising star is destined for greatness, and the world eagerly awaits his next move.

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DeeYounginn Releases New Visual “Right Now”

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Fast-rising Charlotte recording artist DeeYounginn makes 2024 his moment and it starts with his latest single, “Right Now.”

In the latest visual, he cruises the streets in a foreign rapping about his undeniable impact, living a lavish lifestyle, and more. After gaining popularity with previous hits, the latest release is the perfect origin point for newfound fans as DeeYounginn rises to the moment as one of the year’s hottest new stars in modern hip-hop.

“Right Now” sets up the rising star’s upcoming album arriving in 2024. Check out the new video below, and, afterward, follow the rising star on social media for daily updates and more.

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Interview

Behind the Scenes: Deja Destinee’s Creative Process and Musical Inspiration

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The music industry is an ever-evolving landscape where artists must find their unique voice to stand out. In a detailed conversation, the grind of music and creativity were dissected with candor and passion by Shah Cypha and the multi-talented artist, Deja Destinée. They unpack the essence of Deja’s brand, her perspective on the music industry, and her multifaceted ventures beyond music.

The Genesis of a Brand: A Personal Story Through Music

The brand an artist creates is often a tapestry woven from their personal stories. For Deja Destinée, her name carries a legacy and an inspiration that fuels her artistic presence. “Deja Destiny is destiny… My first name was by my sister… Named after Tyra Banks’ character in Higher Learning… Destiny was named by my grandmother before I was born,” she recounts. This personal lineage adds depth to her music and offers her audience a piece of her narrative, creating a genuine connection that transcends the rhythms and lyrics.

In the music industry, the background behind a name often holds a significant weight, and Deja’s is intertwined deeply with her familial ties. Her music doesn’t just offer sound; it provides listeners with resonance, a shared experience that taps into the emotional fabric of the listener. This personal touch has become a beacon for her brand and her music, positioning her as an artist with a story to tell, a history to honor, and a future to shape.

Commanding the Stage: Performance as a Reflection of the Artist

A major theme from the discussion centered around Deja’s approach to performance. Stating that music comes as “first nature,” it’s evident that her on-stage persona is where she truly shines. Describing her performances, Deja says, “I give a lot of cocky energy. When I get on the stage, I usually bring my dancers, I have, you know, the flashy custom outfits… it makes them feel good, and for it to make them feel like they really that b\*\*\*h.”

This attitude exemplifies the confidence and showmanship that Deja brings to her craft, setting her apart in a crowded industry. The energy of a live performance, where the artist and audience feed off each other’s enthusiasm, is particularly crucial for Deja. Each show becomes an intimate conversation between them, a shared moment of empowerment and celebration of talent. It’s in these details that Deja’s commitment to her artistry, and her desire to elevate the music experience, shines brightest.

A Nexus of Creativity: Beyond Music

During the conversation, it became apparent that Deja is not content with being pigeonholed as just a musician. With interests in acting and entrepreneurship, such as her unique skincare line *Co-Skin*, she relays, “I do hair, I do makeup, I have my own like, skincare line doing shea butter… It’s so many things that I feel like I can tap into.”

Her tenacity to take on multiple creative endeavors showcases not only her talent but her understanding of the importance of diversification in a modern artist’s career. Deja leverages her platform in music to venture into other areas of interest, broadening her reach and solidifying her presence both in and out of the music world. This blend of artistry and enterprise spotlights a new generation of artists who are as business-minded as they are creative, indicative of the changing tides within the industry.

The Future Sounds of Success: Deja’s Continual Growth

As the conversation turned towards future prospects, Deja Destinée laid out her vision of evolving within the industry and her plans to be a game-changer. With new music on the horizon, including the engagingly titled single “ATE”, and a role in the upcoming film premiere set for June 6th at Newark Cinema, Deja’s grind is relentless.

Echoing her earlier sentiments on the significance of grinding, she reiterates, “To work and put in the work… when you don’t want to do it, put in the work then, too, because in the end, it’s gonna pay off.” It’s with this unwavering dedication and drive that Deja Destinée forges ahead, paving her path with an unshakeable belief in her art and her ability to influence the industry.

Deja’s narrative is one that is building upon the foundations of authenticity, perseverance, and an uncompromising vision for what she wants to achieve. With a solid grounding in the values instilled in her name and approach to music, the future beckons with infinite possibilities, each one an opportunity to further the imprint of Deja Destinée on the world.

STREAM THE LATEST SINGLE SHE/HER ON ALL DIGITAL PLATFORMS NOW

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