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ESP Evolution Deliver The Video For “Growing Up” | @ESPEvolution

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Growing Up Pic
ESP Evolution speaks truth to power on the highly personal “Growing Up”. With a video that further emphasizes the unequal way children grow up, one’s environment can dictate the opportunities available. Lyrics really do rest front and center of the entire thing. By wrapping them in an updated soulful style at times ESP Evolution taps into the vein of Marvin Gaye’s “What’s Going On?”. Through highlighting the injustice and warped distribution of resources, ESP Evolution shows exactly all the additional obstacles that those who grow up less privileged face. Drawing from small video vignettes of parents playing with their young ones, of encouraging them to rise above their circumstances, the whole of the song gains a rather hopeful air, a desire to truly excel.

Everything gets filtered into the mix almost immediately. Stylistically the track draws from hip-hop, R&B, and a bit of soul. Including a bit of a faded take on the color, the video perfectly matches the level of nostalgia that the song incorporates. When the vocals enter into the mix things truly get started. Over the course of the track the lyrics focus upon a life fully lived, the ups and the downs that make it all truly worthwhile. A sense of compassion further adds to the emotional heft of the mix.

Letting a whole slew of photos come into the video emphasizes exactly how many children are left behind, are given the wrong message. Even with caring, devoted parents the societal pressure and the awfulness that comes with such inequality can hold many potential people back. Confidence begins to grow, as the message shows exactly how to defy those odds, to become something exceptional. The arrangement’s tonal shifts further highlight this point, of refusing to be pigeonholed as disadvantaged but rather to be someone surprising, a truly remarkable spirit.

On “Growing Up” ESP Evolution goes for a thoughtful, poignant take on how difficult circumstances can be for so many, yet the love of family powers through so many different struggles.

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“The Coldest” In The Room Is Skilla Baby

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Flaunting a scorching signature style without comparison, rising Detroit rapper Skilla Baby unleashes his anxiously awaited new project The Coldest. Across 16 tracks, Skilla Baby levels up from every angle. Production credits on the project include the likes of Southside, MIA JayC, Ben Billions, TooDope, and more. Skilla teased the standout leading single Free Meech, then followed up with an official video. Paving away for the new body of work, Skilla spoke on the project:

I took my time to put this project together… Sometimes, I feel like people try to place me in a box. The pressure of being a new artist, being successful, staying disciplined, and still clocking into the studio is very strenuous, but fun at the same time. As an artist, I’m known as the ‘Girl’s guy.’ But I’ll never forget I come from the streets. As a real person, I feel so many emotions (mad, sad, happy, anxious, etc.). I say that to say, sorry for the wait but I wanted to put everything I feel into one project. Grab your coats…

Next up, the Vultures Eat The Most Tour takes him across the country on his most extensive jaunt yet. Headlining the tour with Rob49, you can see him featured on the single Mike Jack with G Herbo. Look for tickets near you here because you don’t want to miss the energy of a street demon taking no prisoners. Stream your copy of the project here and let us know your thoughts on the visuals below. As more media outlets take notice, stay connected with Skilla Baby by following him on Instagram, TikTok and YouTube.

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Big Steppa’s ‘Neva Fold’: A Motivational Anthem of Resilience

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Atlanta/Louisiana-based artist Big Steppa delivers a powerful message of perseverance and determination in his latest release, “Neva Fold,” which hit the airwaves on March 1st, 2024. Produced by the talented Au1rontheBeat, this track serves as a testament to Big Steppa’s personal journey, drawing inspiration from his own trials and triumphs.
 
“Neva Fold” stands out as a significant milestone for Big Steppa, marking his debut into the mainstream music scene. Reflecting on his motivation behind the song, he shares that it is a product of his life experiences, channeling the resilience he’s cultivated in the face of adversity. With its infectious beats and empowering lyrics, the track resonates with listeners on a profound level, reminding them to stand tall in the face of challenges.
 
As Big Steppa gears up for an exciting lineup of projects, including music videos and upcoming live performances, fans can expect to witness his evolution as an artist firsthand. With the support of his dedicated followers and the creative process of his producer team, #Au1ronthebeat, Big Steppa is poised to make waves in the music industry. Follow him on Instagram @iambigsteppa6 to stay updated on his journey and be part of the movement towards greater heights of success.

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Interview

Behind the Music: Creating KOKOmotion

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The world of music is a melting pot of cultures, sounds, and stories. In this exclusive interview with Shah Cypha on “On The Grynd Live,” we get an inside look at KOKO, an artist whose journey from Finland to New York City exemplifies the grind and passion that drive the music industry. KOKO’s story is one of diversity, self-empowerment, and the relentless pursuit of one’s dreams.
A Blend of Cultures: KOKO’s International Soundscape

KOKO’s music is a testament to her international background. Hailing from Finland and spending part of her life in Brussels, Belgium, she brings a blend of Northern European sophistication and Middle European jazz and funk to her music. It’s this eclectic mix that sets her apart, making her sound a breath of fresh air in the New York scene.

KOKO mentions her fondness for the jazz and funk she experienced in Brussels, stating, “I definitely have like funk elements in my music, especially from the time when we lived in Brussels, because we went to see like a lot of jazz, for example, at all times.” This richness in artistry isn’t just serendipitous; it’s intentional and a core part of who she is as an artist.

The New York City Metamorphosis

Moving to the epicenter of varied artistic expression, New York City, KOKO continued to evolve her craft. It’s here that she found the latitude to further her studies in sound engineering and delve deeper into the music world. Attending SAE Institute of Technology was a decision that would shape her future, immersing her in a community that lives and breathes sound.

Yet, it isn’t just about the music for KOKO. It’s about being “in motion,” as she refers to her debut LP, aptly titled “Coco Motion.” This project encapsulates her experiences and growth during her time in the States. Each song represents a timestamp, chronicling her evolution from an international student to a New York artist. “It’s like a timeline, almost like how my journey has been here,” she reflects.

The Beacon of Self-love and Empowerment

Amid the beats and melodies, there’s an underlying narrative in KOKO’s music: the importance of self-love and empowerment. These are not just themes but the lifeblood of her creative expression. KOKO is on a mission to inspire, guide, and remind listeners of their inherent worth and capacity for love.

She doesn’t shy away from her advocacy for mental health, recognizing its significance in today’s society. For KOKO, music is a medium for healing and spiritual growth. “My sound is conscious pop,” she says, signaling the reflective quality of her songs and their purpose to resonate on a deeper level with her audience.

As we recap the indelible impression KOKO has made in her interview with Shah Cypha, it’s clear that her trajectory is not simply one of personal ambition but also of universal resonance. Her music, imbued with both her Finnish and Brussels-influenced roots, has found a nurturing home in New York City, blossoming into a soundtrack of self-development and positive vibrations. With a firm stance on female empowerment and mental health, KOKO’s presence in the industry goes beyond entertainment; it’s a catalyst for transformation and healing. Her upcoming LP, “KOKOmotion,” is set to ripple through the collective consciousness, reminding us all to stay in perpetual movement toward our highest selves.

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