If we’re going to trust any magazine with our nail polish, it’s Allure–the authority for all things beauty.
For the first time ever, they’re venturing past the glossy pages and into the retail business with a limited edition butter LONDON collection.
Available at Nordstrom.com and ButterLondon.com today and other stores (Ulta, Sephora) next month, “Arm Candy” includes a handful of vibrant colors and finishes influenced by top runway and street style trends this year.
“There may be thousands of nail colors on the shelves, but that’s never stopped us from wanting more. At Allure, we’re always looking for new, unusual shades and twists on the classics. We designed the Arm Candy collection with butter LONDON based on trends from the runways and colors we’ve always craved, like the perfect pink that’s not too white and not too princess-y. Naming the shades was like a game of Words With Friends, with Allure’s editorial team submitting ideas that played off the Arm Candy idea,” says Linda Wells, editor in chief of Allure. “butter LONDON was the perfect partner for this project, given their open creativity, their exceptional quality, and their commitment to safety.”
Butter London is one of the few “7 free” brands, which means they contain no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene, camphor, ethyl tosylamide, or xylene. And if the eco-friendly stamp isn’t enough, the polish names are super fun and flirty. They include:
Nude Stilettos – A sheer pink-nude, crème
Statement Piece – An opaque orange-red, crème
I’m On The List – A metallic rose-gold
It’s Vintage – An opaque rust, crème
Disco Nap – A glittery charcoal
Lust or Must? – An opaque charcoal-brown, crème
Buy a four polish set for $30 here or keep reading to buy individual bottles for $15 each.
The post Guess Which Magazine Just Launched A Nail Polish Line? appeared first on StyleBlazer.
