The designers of SUNO, Max Osterweis and Erin Beatty characterized their last season collection as “modern folk.” This SS16 season saw a continuation of that theme, but with graphic twists inspired by the work at the American Folk Art Museum.
In a thematic sense, SUNO shows us repeatedly, its loyalty to consistency. Ethnic, folk-inspired details mixed into cleanly designed pieces defines the label.
This season’s runway saw the incarnation of folk with an attention to organization. The designers discussed one of the exhibits at the Folk Art Museum that inspired, saying, “There was something about the way the artists ordered objects, organizing things as a way to comfort themselves.” This statement seemed an apt explanation for the motivations behind SUNO spring/summer, as a concise interpretation of the collection could be summarized in the phrase, “comfortable organization.”
The organization was illustrated in the creative prints present in the garments- graphic checks, geometric repeats, and cleanly arranged stripes. The muted color palette was loaded with watery blues, dark navy, shades of khaki, and army green neutrals.
The folkloric elements that typify the brand appeared in the form of delicate embroidery on tea-length dress hems and loose, lightweight blouses. Such techniques are indicative of the label’s unique centers of production in Kenya, India, and Peru. Perfect picnic frocks with cinched waists segwayed into some impactful dresses, such as a long, dropped-waist, sleeveless number that could easily be worked for lunch or a cocktail function. A loose wiggle dress with textural brocade flowers was an exceptional piece for it’s intriguing fabric, as much for it’s compelling design. A casual striped deep V-neck jumpsuit is one of the most covetable pieces- as was evidenced by the instagram love this particular look received. Several culotte jumpsuits and unconfining relaxed separates in a muted floral print closed the show for a satisfying ending.
Conclusively, SUNO is a label that has perfected the art of making show pieces that do double duty as artful designs and sales pieces. The collection was compelling and unique, but dually accessible and wearable. This quality is certainly an essential (and elusive) sweet spot for RTW success. SUNO has assuredly captured that fundamental “it-factor” that makes brands workable, and desirable, for a wide range of customers.
Click ahead to see more looks we loved from SUNO SS16!
The post #NYFW Runway Recap: SUNO’s Clean Perspective appeared first on StyleBlazer.
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