Red, Red World: Louboutin Launching A Photo-Filter App

Photo: Instagram/ @louboutinworld

Christian Louboutin made red the ultimate color of luxury when he painted the bottom of his heels the signature hue.

With his new app, Louboutinize, he is hoping to turn everything into the red that embodies his brand. Launching today, the photo-filter app will allow users to turn everything the color of the designer’s red bottoms. The app will also let you try on the legs of Dita Von Teese, and six other fantasy limbs, or see your photo through the crystal of his nail polish bottle.

Users will be bale to share the photo on Instagram, Facebook or Twitter, and according to WWD, Louboutin will be selecting the most creative snaps weekly.

New filters will be added on a monthly or bi-monthly basis, and a men’s filter is in the works for September.

Photo: Apple

Louboutin lovers will also be getting a glimpse into the shoe guru’s world when his documentary “Christian Louboutin: The World’s Most Luxurious Shoes” airs on UK’s Channel 4 Tuesday, August 11 at 9 p.m.

According to WWD, the hour-long documentary follows the designer for a year from Paris Fashion Week to a trip to the Himalayas. It also films as the brand expands into new markets in Asia. Channel 4 markets the documentary as ““not only an insight into the business of luxury shoes, but the changing tides of wealth and power across the globe.”

Following the announcement that he will be releasing a $90 lipstick, it seems Louboutin is not slowing down anytime soon.

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