Urban Outfitters has found a new avenue through which to inject their special brand of cool into our lives: their upcoming outdoors and fitness brand, Without Walls. Launching March 1 in select stores, Without Walls will offer men’s and women’s fitness products that include clothing and gear for activities that all the hip young things are wont to do: surfing, hiking, cycling, and running around looking flawless.
The products for women include colorful, patterned spandex shorts and leggings, sports bras, leotards, yoga mats, and more. Men, be on the lookout for windbreakers, backpacks, swim trunks, track pants, and even some leggings of your own.
In line with the well-known Urban aesthetic, the Without Walls product offerings lean trendy, young, and hip–think the outdoorsy 20-something in Silver Lake, Portland, and Brooklyn.
The line’s first launch on March 1 will be online and in stores in Hollywood, New York, Costa Mesa, Santa Monica, and San Francisco, reports Philly Mag. And in April it will roll out in Portland, Seattle, Cambridge, and Boulder, and finally in Harold Square in New York in June.
The promo materials out so far are definitely working toward creating a lifestyle and a movement associated with the brand, seemingly using their first hashtag, #getmovinghavefun to do so.
Imagine a Coachella kids meets yogis/biking enthusiasts type of vibe and you’ll have a pretty good idea of what to expect from Without Walls–and we have to say we’re totally digging the emphasis on getting in shape in style. (Especially that Camp sweatshirt. Hello, Nostalgia? Our closet is calling, please come in.)
Check out Philly Mag’s full preview of the Without Walls lookbook here, and see below for the brand’s first promo clip.
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