Every rise begins with a spark. Queens standout Bay Swag takes another bold step forward as Vevo unveils his dynamic live performances of Matte Black and Skirt for the highly coveted DSCVR Artists To Watch 2026 campaign. Known for shaping the pulse of Sexy Drill with steel-edged delivery and R&B-infused finesse, Bay Swag brings sharp charisma and raw hunger to both sets. Each performance captures the grit, glow, and ambition driving his breakout moment as he continues evolving New York’s drill lineage with his own melodic intensity. Bay Swag shares:
Being named one of Vevo’s Artists to Watch 2026 means everything to me. It’s more than recognition — it’s reassurance that all the long nights and sacrifices are paying off. I don’t take this moment for granted; it just fuels me to go even harder and keep proving why I’m here.
Vevo’s Director of Programming, Mika Sunga adds:
We’re excited to welcome Queens born drill rapper Bay Swag to our DSCVR ATW 2026 class. He’s helping define the Sexy Drill movement which blends the hard-hitting beats of drill with the smooth, soulful feel of R&B. His debut album really stood out to me because it’s raw, introspective, and gives a real glimpse into his world. You can tell he’s got that star quality and drive to take things to the next level.
Now in its twelfth year, DSCVR Artists to Watch remains one of Vevo’s most influential launchpads, offering global visibility, enhanced promotion, and a visual catalog that reaches millions. Past alumni include Billie Eilish, Ice Spice, Remi Wolf, and Chappell Roan, placing Bay Swag in elite company as he gears up for an even bigger surge in 2026. Watch both performances on Vevo and follow Bay Swag as he continues expanding the sound of Queens with unmistakable style.
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