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Loki Releases A Double Feature “Take Control” & “F*cked Up”

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Loki, an emerging recording artist out of Fort Pierce, Florida, with a buzzing style and failure is not an option mentality, is quickly becoming one of the year’s most exciting new artists in today’s music. After securing popularity in 2022 with a string of breakout tracks, Loki kicks things into overdrive as he ascends to new heights and claims control of the game with the release of his latest tracks, properly titled “Take Control” and “Fucked Up.”

Both track are accompanied by music videos. On “Fucked Up,” Loki cruises the streets of Fort Pierce in the flyest cars, lavish wardrobe, and flashy jewelry. The visual showcases the pride of his community and the unwavering love they have for the emerging star.

On the Tazerboy-directed “Take Control,” Loki and love interest enjoy various nights of passion in the bedroom and resort’s shark-infested poolside. Loki and the leading lady take control of each other at various points of the visual. “Take Control” arrives at the perfect time as the summertime flings quickly approach. On both visuals, Loki exhibits impressive lyricism, undeniable appeal, and crossover capabilities that we’ve naturally seen come out of Florida in the past.

“Take Control” and “Fucked Up” are the perfect origin point for newfound fans of the Florida native. Loki’s career is built on persistence, a trait he credits to his late brother. “Sometimes it gets frustrating but I think about my brother and keep going,” he demands. “I’m very persistent. When I’m locked in on something, my mind is focused on it.”

Loki’s journey into music began with a promise to his late-brother who passed away several years ago. when he released the Burga321-featured hit “Favorite Things,” Loki’s style took center stage and star power rose to mainstream prominence. “I knew that I wasn’t always musically inclined. So I started going the extra length to learn how things work. I took it upon myself to learn that craft because of what he was going through,” he explains. “For a whole year, I seen him talking with the microphone to his throat. He would still try to talk, knowing that he couldn’t talk. That’s what motivated me to try to do music.

Outside the music, Loki and his large family were raised by the streets of Fort Pierce. “We didn’t have anywhere to go,” he remembers. “We went to rooming houses and churches and kept getting denied because it was too many of us. We landed somewhere… I remember bathing in a five-gallon bucket because the tub was so dirty… After my mother bathed us, she took us from over there.There’s a lot of animosity in Fort Pierce, but once you get into a circle where it’s love, it’s real genuine.”

Loki is signed to MixBlood Entertainment — his older brother Lailo’s record label. “Fucked Up” appears on the label’s compilation effort released in August 2022. Following the 2022 project, Loki is currently developing the anticipated full-length follow-up, slated for 2023 release. Meanwhile, the rising star promises more new music to come to build anticipation for the album. Fans can stay up-to-date on all things Loki via social media.

Take a look at Loki’s new visuals below, and afterward, stream both tracks, available on all streaming platforms.

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JS aka The Best Delivers New Hit, “Single”

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In partnership with Roc Nation’s indie distribution company Equity, DMV multi-hyphenate JS aka The Best liberates his first audio contribution of the new year titled “Single.” Composed of storytelling lyrics centered around doing the self work needed to heal from your past before jumping into a new relationship, the slower tempo Afrobeats track is fused with soulful R&B, Hip-Hop, and elements of Go-Go.

Most known for providing instrumentation to artists like B.o.B., Twista, and Raheem DeVaughn as well as securing notable sync placements with the Washington Wizards, Netflix, and Cartoon Network, JS is just as seasoned in front of the camera as he is in the studio; boasting an acting resume that contains appearances on Hulu’s Wu-Tang An American Saga in addition to commercial spots for Macy’s and Starbucks. Recently tapped as a media personality for both popular gambling sportsbook DraftKings and trending celebrity news outlet The Shade Room, the fresh release finds him living up to his name with vivid colors.

Stream “Single” on your DSP of choice below via Weapon X Evolution and expect matching visuals to be released soon.

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Rawrrzone Picks – FaxoHxzrd Faded

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photo courtesy of @faxohxzard on Instagram

It’s amazing to see how much progress has been made, not only in the world of music but also in terms of tolerance and acceptance of different genres worldwide. Reflecting on their childhood, many can relate to not being allowed to listen to certain types of music, let alone pursue a career in it.

Growing up in a Greek household, there were limitations, and pursuing a career in music seemed like a distant dream. In many families, the expectation was to follow a more conventional path, such as becoming a teacher or a doctor. Back then, familial support for artistic endeavors was rare. However, as we step into 2024, things have significantly changed.

Parents are now not only supportive but encouraging of their children pursuing their creative dreams. There’s a newfound appreciation for the creative arts, and families play a crucial role in nurturing and supporting their children’s aspirations. This shift marks a significant change in societal attitudes towards creativity and the arts.

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The 12-track project, heavily influenced by New York drill with elements from the Vermont music scene, offers a smooth listening experience. The album not only showcases Faxohzrd’s confidence but also his passion for music.

As someone once told us, there’s a difference between artists who create to connect with their audience and those who create solely for profit. Faxohzrd aims to move his crowd and make them experience his music fully.

For example, in “Kobe Bryant,” he displays his pen game and wordplay, cleverly referencing the late Kobe Bryant’s jersey number, 24. Faxohxzrd takes his shot and never misses.

“Lobotomy” is a straight pen track where he exhibits some of his best bars, blending boom-bap and drill beats, giving off takeover vibes as he talks about eliminating his competition as if performing a lobotomy.

“On Me” is a track dedicated to the ladies. Faxohxzrd acknowledges the women in his life, recognizing how they have always supported him and declaring his affection for his dream woman. The song gave me a taste of Mac Miller while listening to it.

Although these were our favorites from the project, without giving too much away, you need to check out the entire project for yourself.

Make sure you follow him on Instagram

https://www.instagram.com/faxohxzrd/

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Lil $o$o Enjoys The View In New Visual “Passion”

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Enlisting Sexyy Red director Suave Films for the Remdolla produced small screen interpretation, Lil $o$o signals a compelling exploration beyond her usual Rap style and leans into the realm of R&B with the release of “Passion.” Following “Enhancements,” the timely track unveils a vulnerable dimension that showcases her versatility as an artist. With emotive lyrics and a smooth melody, “Passion” shines light on a deeper layer of $o$o’s artistry, inviting listeners into a journey of introspection and raw emotion.

In a press statement to Medium Creative Agency about single, the Issa Rae-approved “Florida Girl” reveals: “I love this record because it really shows another side of me. Sometimes, I feel like people are so materialistic or surface level, and I really am starting to see that ‘real’ is rare. I hope to find something deeper than that and that’s what made me put that into my music.”

There’s something in the water. From the City Girls to Kodak Black, with a long list of others, the Sunshine State has been the stomping ground for hip-hop’s culture shifters. Entertainer Lil $o$o is looking to keep that tradition alive. Despite being native to Chicago, since moving to Miami in her early childhood, she’s proudly claimed it as her musical home.

The 22-year-old Colombiana, whose real name is Sofia Donado, has persevered through trauma and pain and continues to show up for herself and her 3-year-old son, who she’s raising as a single mom. Lil $o$o’s boyfriend was gunned down in 2019, while sitting in his car, leaving her without a partner and their son without a father. He was in the music business, and after his passing, Lil $o$o found healing in discovering her musical voice. The result was upbeat rhythms intended to make people dance, smile, and feel free. It was the only way she knew how to make things better.

After laying the groundwork with promo singles “Better Life,” “Go Ooh,” “Bad Attitude,” and “Woo Tang,” the rising rapstress made her official debut Summer of 2022 with ‘$o$o World.’ Executive produced by mentor and label head LunchMoney Lewis, the 14-track collection of records includes additional instrumentation from JulianBeatz, SFL Xavi, TheonlyDiet, Toju, BrianXWhite, Diem, and SoundsbyBreezy. Guest features come by way of Roc Nation recording artist Bobby Fishscale, XXXTentacion affiliate C Glizzy, Warner Records vocalist Savannah Cristina, and Nelle.

Press play on the HD-clip for “Passion” as well as stream the official audio on your DSP of choice below via Black 17 Media / The Orchard.

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