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Tyler Loyal Shares Black-And-White Visual For “Back In Dat Mode”

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Following the single’s premiere on the NFL Network ‘Sunday Spotlight’ segment earlier this month, So Rebel/AWAL signee Tyler Loyal unloads the Erikson Corniel directed music video for his Sonni-produced banger “Back In Dat Mode.” Surrounded by his day ones, Tyler rides around the city decked in a winter Supreme coat making it clear he’s officially outside again.

Explaining the song’s central message in a statement to the press, the Beantown native explains:

“I’ve been at my lowest, living off Cup Noodles and cold-cut sandwiches. I’ve also been in the presence of financial freedom. Both experiences brought me to the same conclusion, I need to get rich. I made a promise to myself at 8 years old that I would be the one in my family to break the barrier and every day I live on this earth I’m trying to get myself closer to that end goal. This song is for the hustlers. It’s what it feels like to be fed up with your current state, get up and get to the bag.”

Tyler Loyal is a Boston-born genre-bending artist, songwriter, and producer who holds an air of composure and confidence over every track that he touches. Having a passion for rapping since the age of eight. The Massachusetts native made his debut as a teenager in 2017 with his single “Better Off As Friends”, via SoundCloud, which accumulated 300K+ streams, with barely any promotion. As Tyler continued to develop his craft he would release the following year his most-played song across several platforms “The Bottom”, which helped solidify his buzz as an artist, especially in his local area.

Consistent work and development continued in the following years, and brought more well-received material such as “Enemy” in 2018 before he turned up the heat with several releases in 2019 including “Options,” “Gone For The Summer,” and the Jay Gwuapo featured track “Level Up.” Determined as ever, with more to prove Tyler linked with rapper Jay Critch for his early 2020 single “Hit Me” leading into his debut project ‘When You Decide’ in 2020 and the follow-up project ‘Nova’ in 2021; which featured the standout cut “PSYCHO.”

Watch “Back In Dat Mode,” below, and stream the record’s audio on your DSP of choice here, and follow Tyler on Instagram.

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Lil $o$o Enjoys The View In New Visual “Passion”

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Enlisting Sexyy Red director Suave Films for the Remdolla produced small screen interpretation, Lil $o$o signals a compelling exploration beyond her usual Rap style and leans into the realm of R&B with the release of “Passion.” Following “Enhancements,” the timely track unveils a vulnerable dimension that showcases her versatility as an artist. With emotive lyrics and a smooth melody, “Passion” shines light on a deeper layer of $o$o’s artistry, inviting listeners into a journey of introspection and raw emotion.

In a press statement to Medium Creative Agency about single, the Issa Rae-approved “Florida Girl” reveals: “I love this record because it really shows another side of me. Sometimes, I feel like people are so materialistic or surface level, and I really am starting to see that ‘real’ is rare. I hope to find something deeper than that and that’s what made me put that into my music.”

There’s something in the water. From the City Girls to Kodak Black, with a long list of others, the Sunshine State has been the stomping ground for hip-hop’s culture shifters. Entertainer Lil $o$o is looking to keep that tradition alive. Despite being native to Chicago, since moving to Miami in her early childhood, she’s proudly claimed it as her musical home.

The 22-year-old Colombiana, whose real name is Sofia Donado, has persevered through trauma and pain and continues to show up for herself and her 3-year-old son, who she’s raising as a single mom. Lil $o$o’s boyfriend was gunned down in 2019, while sitting in his car, leaving her without a partner and their son without a father. He was in the music business, and after his passing, Lil $o$o found healing in discovering her musical voice. The result was upbeat rhythms intended to make people dance, smile, and feel free. It was the only way she knew how to make things better.

After laying the groundwork with promo singles “Better Life,” “Go Ooh,” “Bad Attitude,” and “Woo Tang,” the rising rapstress made her official debut Summer of 2022 with ‘$o$o World.’ Executive produced by mentor and label head LunchMoney Lewis, the 14-track collection of records includes additional instrumentation from JulianBeatz, SFL Xavi, TheonlyDiet, Toju, BrianXWhite, Diem, and SoundsbyBreezy. Guest features come by way of Roc Nation recording artist Bobby Fishscale, XXXTentacion affiliate C Glizzy, Warner Records vocalist Savannah Cristina, and Nelle.

Press play on the HD-clip for “Passion” as well as stream the official audio on your DSP of choice below via Black 17 Media / The Orchard.

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Skanks The Rap Martyr & TRE EIHT Deliver An Addictive Dose Of NY Hip Hop In ‘2 Sided Story’

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Crowns Heights lyrical thoroughbred Skanks The Rap Martyr and Queens producer TRE EIHT present their collaborative project ‘2 Sided Story.’ Out now, the album features Daddie Notch, Eloh Kush, Sughee, D. Goynz, Mommy Bars, Aïda, Makeba Mooncycle & Treble Queen. Hip Hop heads gear up for an addictive dose of raw NY Hip Hop and connect below.

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YouTube: https://www.youtube.com/@BankaiFamOfficial
Instagram: https://www.instagram.com/flowfessional
YouTube: (7822) Bankai Fam – YouTube
https://skankstherapmartyr.bandzoogle.com/2-sided-story-epk-for-radio-and-curators

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Producer Richpockets Presents “HipHop Made” Ft. Ras Kass (Single)

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Richpockets announces the release of his new single “HipHop Made” featuring Hip Hop vet Ras Kass. The record serves as a tribute to the essence of Hip Hop. Listeners will grip onto a supreme blend of raw lyricism and infectious rhymes. Richpockets’ arrangements set the stage for Ras Kass to deliver an emotive performance fueled by his signature razor-sharp wit. The record exudes themes of resilience, authenticity, and the power to keep Hip Hop in the forefront of music. Stream “HipHop Made” and connect below.

HipHop Made on preferred platforms – https://songwhip.com/richpockets/hiphop-made

FOLLOW @RICHPOCKETS
www.drugmusicink.com

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