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Yakiyn Unveils VHS-Inspired Visual For “Petty”

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Following its Boiler Room debut alongside song producer Trey Kams and ScHoolboy Q during Kal Banx’s TDE presented LA set, Yakiyn aka Yak The Mack unloads his self-directed music video for “Petty.” If the Dallas native looks familiar it’s most likely because photos of him modeling Kanye’s Yeezy Season 3 collection made it to the front page of GQ a few years back; fast forward to today and he’s premiering his first single of 2023 and I can assure you it was well worth the wait.

Reconnecting with Trey Kams, instrumentalist for Burna Boy and Doechii, the track finds the fashion-forward Alternative Hip-Hop act guiding fans through a tantalizing musical journey rooted in righteous fun. The ultimate soundtrack for those looking to ignite their night with passion and allure, “Petty” is an irresistible invitation to indulge in the nonchalant side of life.

“The song embodies freedom with my words and gives an introduction to my current head space. You can be the superhero, but in someone else’s eyes you can be the supervillain and that’s okay because I’m only trying to be me. It’s me coaching myself – the only competition I see is myself. I’m only worried about what I’m on,” says the Texas triple-threat when speaking about the record’s significance in a press statement.

Born and raised in the Dallas-Fort Worth area, Yakiyn’s journey from an unknown talent to a burgeoning star is as inspiring as his music itself. His remarkable musical talent but also his commitment to pushing artistic boundaries compelled audiences worldwide to tune in to his 2022 release “STFU” which garnered 425K+ Spotify streams and landed him in DSP editorial playlists with over 1M+ listeners as an independent artist.

He is a fearless innovator, constantly experimenting with new sounds, production techniques, and visual aesthetics- gaining the approval of notable creatives such as Leon Bridges, Smino, and Monte Booker. This willingness to explore uncharted territory has earned him a rapidly growing fan base and the respect of peers within the industry.

Watch the Cordell Jomha & Mitchell Dolphin-filmed visual for YTM’s “Petty” as well as stream the official audio on your DSP of choice below via BMR / The Orchard.

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JS aka The Best Delivers New Hit, “Single”

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In partnership with Roc Nation’s indie distribution company Equity, DMV multi-hyphenate JS aka The Best liberates his first audio contribution of the new year titled “Single.” Composed of storytelling lyrics centered around doing the self work needed to heal from your past before jumping into a new relationship, the slower tempo Afrobeats track is fused with soulful R&B, Hip-Hop, and elements of Go-Go.

Most known for providing instrumentation to artists like B.o.B., Twista, and Raheem DeVaughn as well as securing notable sync placements with the Washington Wizards, Netflix, and Cartoon Network, JS is just as seasoned in front of the camera as he is in the studio; boasting an acting resume that contains appearances on Hulu’s Wu-Tang An American Saga in addition to commercial spots for Macy’s and Starbucks. Recently tapped as a media personality for both popular gambling sportsbook DraftKings and trending celebrity news outlet The Shade Room, the fresh release finds him living up to his name with vivid colors.

Stream “Single” on your DSP of choice below via Weapon X Evolution and expect matching visuals to be released soon.

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Rawrrzone Picks – FaxoHxzrd Faded

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photo courtesy of @faxohxzard on Instagram

It’s amazing to see how much progress has been made, not only in the world of music but also in terms of tolerance and acceptance of different genres worldwide. Reflecting on their childhood, many can relate to not being allowed to listen to certain types of music, let alone pursue a career in it.

Growing up in a Greek household, there were limitations, and pursuing a career in music seemed like a distant dream. In many families, the expectation was to follow a more conventional path, such as becoming a teacher or a doctor. Back then, familial support for artistic endeavors was rare. However, as we step into 2024, things have significantly changed.

Parents are now not only supportive but encouraging of their children pursuing their creative dreams. There’s a newfound appreciation for the creative arts, and families play a crucial role in nurturing and supporting their children’s aspirations. This shift marks a significant change in societal attitudes towards creativity and the arts.

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The 12-track project, heavily influenced by New York drill with elements from the Vermont music scene, offers a smooth listening experience. The album not only showcases Faxohzrd’s confidence but also his passion for music.

As someone once told us, there’s a difference between artists who create to connect with their audience and those who create solely for profit. Faxohzrd aims to move his crowd and make them experience his music fully.

For example, in “Kobe Bryant,” he displays his pen game and wordplay, cleverly referencing the late Kobe Bryant’s jersey number, 24. Faxohxzrd takes his shot and never misses.

“Lobotomy” is a straight pen track where he exhibits some of his best bars, blending boom-bap and drill beats, giving off takeover vibes as he talks about eliminating his competition as if performing a lobotomy.

“On Me” is a track dedicated to the ladies. Faxohxzrd acknowledges the women in his life, recognizing how they have always supported him and declaring his affection for his dream woman. The song gave me a taste of Mac Miller while listening to it.

Although these were our favorites from the project, without giving too much away, you need to check out the entire project for yourself.

Make sure you follow him on Instagram

https://www.instagram.com/faxohxzrd/

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Lil $o$o Enjoys The View In New Visual “Passion”

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Enlisting Sexyy Red director Suave Films for the Remdolla produced small screen interpretation, Lil $o$o signals a compelling exploration beyond her usual Rap style and leans into the realm of R&B with the release of “Passion.” Following “Enhancements,” the timely track unveils a vulnerable dimension that showcases her versatility as an artist. With emotive lyrics and a smooth melody, “Passion” shines light on a deeper layer of $o$o’s artistry, inviting listeners into a journey of introspection and raw emotion.

In a press statement to Medium Creative Agency about single, the Issa Rae-approved “Florida Girl” reveals: “I love this record because it really shows another side of me. Sometimes, I feel like people are so materialistic or surface level, and I really am starting to see that ‘real’ is rare. I hope to find something deeper than that and that’s what made me put that into my music.”

There’s something in the water. From the City Girls to Kodak Black, with a long list of others, the Sunshine State has been the stomping ground for hip-hop’s culture shifters. Entertainer Lil $o$o is looking to keep that tradition alive. Despite being native to Chicago, since moving to Miami in her early childhood, she’s proudly claimed it as her musical home.

The 22-year-old Colombiana, whose real name is Sofia Donado, has persevered through trauma and pain and continues to show up for herself and her 3-year-old son, who she’s raising as a single mom. Lil $o$o’s boyfriend was gunned down in 2019, while sitting in his car, leaving her without a partner and their son without a father. He was in the music business, and after his passing, Lil $o$o found healing in discovering her musical voice. The result was upbeat rhythms intended to make people dance, smile, and feel free. It was the only way she knew how to make things better.

After laying the groundwork with promo singles “Better Life,” “Go Ooh,” “Bad Attitude,” and “Woo Tang,” the rising rapstress made her official debut Summer of 2022 with ‘$o$o World.’ Executive produced by mentor and label head LunchMoney Lewis, the 14-track collection of records includes additional instrumentation from JulianBeatz, SFL Xavi, TheonlyDiet, Toju, BrianXWhite, Diem, and SoundsbyBreezy. Guest features come by way of Roc Nation recording artist Bobby Fishscale, XXXTentacion affiliate C Glizzy, Warner Records vocalist Savannah Cristina, and Nelle.

Press play on the HD-clip for “Passion” as well as stream the official audio on your DSP of choice below via Black 17 Media / The Orchard.

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