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SoJones Brand Spotlight: LA POCHETTE



In the world of fashion, urban clothing in particular, there are two ways of recognizing talent: You either follow trends and stand out by adding a personal touch or stand out and set the trend. Here at SoJones, the search for talented brands, established and emerging alike, in the urban scene continues.

Without further ado, we introduce LA POCHETTE, a clothing line that specializes in pocket tees, expressing an urban vibe with classic designs and a bit of hip-hop feel. We caught up with this Parisian line to let us know how LA POCHETTE is more than just a brand.

Tell us a bit about the brand, design philosophy, etc.

LA POCHETTE is a brand founded by two young Parisians from different cultures but with a same mind frame. A simple but effective concept: It manufactures T-shirt pocket, especially with fabrics unearthed [and] assembled for their visual but also for their quality, which takes us to our slogan “GET A PIECE OF HISTORY IN A PIECE OF CLOTH.”

When did you come up with the idea of a streetwear brand? How did the concept come about?

We came up with the all LA POCHETTE idea beginning of last year. We brainstormed for a while until we got to the pocket tee idea and decided to stick with it.

What was the inspiration behind LA POCHETTE?

Our main inspiration was the trends. During that time, the all-animal print was pretty popular, and our main focus was to drop a collection with nothing but animal print which ended up being very successful.

Who’s your target market?

I guess designers always have to target a certain market, but I would say that we don’t really target a certain crowd. LA POCHETTE is very fashionable, a teenager could wear it and look cool in it just about as much as a 30 years old could. It’s an open brand for anyone.

You have decided to market your product through the internet. Does it play a large role in reaching your target market?

Yeh, the Internet plays a major role in targeting our market. Nowadays, the Web is a great way to inform, share, etc. With FB, Twitter, and IG, we’ve got ourselves some recognition. Anybody can do it with the right idea and determination, you just have to want it.

Seems like LA POCHETTE is more than just a clothing brand; what does LA POCHETTE represent?

LA POCHETTE is a movement! We’re doing this regardless of what other people think. There’s probably a bunch of other pocket tees company, but I think the difference with us is that we’re two humble dudes with a vision that is spreading like hot cakes. Haha!

What are some of the brand’s most popular products? Can you describe the creative process behind the designs?

One of the brand most popular products are the Leopard and either the Green or the Purple Leaf. The fabrics used for the pockets are randomly cut out, therefore all designs are different for each T-shirt.

There are a lot of streetwear brands popping up nowadays, how do you separate yourself from the rest of the crowd?

I think we differ from other brands, due to our price range. LA POCHETTE products (shirts) are very affordable for anyone, and on top of that you can add the uniqueness of the article you purchase.

What does the future hold for LA POCHETTE? What should your followers expect to see in 2013?

In 2013, we’re gonna surprise people by taking a different approach. LA POCHETTE’s way much more than pocket tees, and this year, people will be aware of it.

For more info on the brand and the products, check out LA POCHETTE’s e-shop at

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Connecting The World One Post At A Time. Dope Graphic Designer and Website Developer. Photoshop , FCP X , Logic , FL Studio , HTML , CSS , PHP some of my dope things i do :).

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Suave The Don – “Stories of the Hood” (Video)




After riding a wave in 2018 with two projects which include the popular project Heatwave 2, the rising New York recording artist, Suave The Don, returned from hiatus with an even more polished sound with the release of the video to the new hit song, “Stories Of The Hood.” Using his signature East Coast style and in the moment appeal, The Don enlists the direction of Jack Trvdes & Haddawi over the Twan production and finds him detailing how too often friends become foes.

The song was inspired by the streets consistently retelling the usual story of friends becoming enemies in a matter of time. Suave states: “Beefing with the same kids you grew up with is the story of every hood.”

“Stories of the Hood” follows Suave’s 2019 Matter of Grind album which spawned “Understand Me” and “SLumped Anthem.” Originally bursting onto the scene in 20115 and made his run in 2017 with a string of buzzing tracks, like “Like That,” “Heat,” “Live From The 5” and “I Think I Might,” Suave The Don is best known for his breakthrough album called Know the Vibes. Suave’s latest release is the lead to his anticipated new album coming mid-2021.

After the stream below, For more on Suave The Don, follow him daily on Instagram and Twitter.

“Stories of the Hood” is available now via 510 Music Group, a subsidiary of EMPIRE. Watch it below and stream it here.

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Ronny Kash – “It’s Up”




San Antonio rapper Ronny Kash may be unfamiliar to most, but he has been bubbling below the radar since 2017 with his magnetic music, popular demeanor and southern lyricism. Today, the rising star continues to infect the masses with the release of his latest single, titled, “It’s Up.”

Produced by Qari Beatz, the new song shows the rising star perfecting his signature sound which combines gritty trap beats, lifestyle lyrics, and hypnotic cadences. The new effort is the direct follow-up to Kash’s 2020 single, “Fabo.” To-date, Kash has accumulated over 16,000 monthly listeners on Spotify and expected to release his new music 2021 with a promised new album, currently untitled, and a follow-up to his breakout 2019 album, K.R.E.A.M..

As Texas hip-hop continues to establish a new resurgence in today’s music, Kash’s popularity arrives perfectly and perfect for newfound fans to jump on the bandwagon, today, starting with “It’s Up.” Recently, Kash released a project, titled, Snack Pack Vol. 1, available via Soundcloud. Kash’s next project will be released on Southwest Digital.

After the listen, for more on Ronny Kash, follow the thriving artist on Instagram for daily updates. A visual for “It’s Up” is currently in the works and slated for the coming weeks. Available on all DSPs via Sound of Live Entertainment.

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