L’Oreal Paris Taps Blogger As New Brand Ambassador

Published

9 years ago

October 6, 2015

Style bloggers are making the leap from the Internet to mainstream fashion, and L’Oreal Paris is the latest to tap into the blogosphere.

The cosmetic company just named 21-year-old blogger Kristina Bazan as their new brand ambassador. Her blog, Kayture, has more than 2 million views monthly and she has 2 million followers on Instagram. According to WWD, L’Oreal approached Bazan because she was the “bridge between classical advertising and the consumer.”

“Kristina is totally in line with the values of the brand, ” said Yann Joffredo, vice president of global cosmetics. “She shows us that any woman can create bold and sophisticated makeup looks, and feel good about herself,” continued the brand gloabl president Cyril Chapuy.

A photo posted by Kristina Bazan (@kristina_bazan) on Oct 6, 2015 at 3:24am PDT

Bazan, who grew up in Switzerland and the U.S. and has been blogging since high school, hopes to use her new voice at L’Oreal as a way to spread a positive message about beauty and “make women all over the world feel and know they are all worth it.”

In her new role, Bazan will be in charge of co-creating exclusive content, and participating in the new digital era of makeup. L’Oreal Paris also reached into the blogosphere when it named Lisa Eldridge as the new makeup creative director thanks to her popular Youtube channel. Bazan will join other L’Oreal brand ambassadors including Julianne Moore, Blake Lively and Karlie Kloss.

Check out more bloggers who have collaborated with major fashion companies:

Gabi Gregg of Gabi Fresh

Photo: Target

Gabi Gregg was one of the plus size bloggers picked to model Target’s plus size line Ava & Viv.

Chiara Ferragni of The Blonde Salad

Photo: Instagram

The fashionista turned her style blog, The Blonde Saland, into a $8 million business, including a line of shoes and teamed up with Saint Laurent in November 2012.

Elin Kling of Style By Kling

Photo: WENN

Elin Kling was H&M’s first blogger collaboration, and it made sense they stuck with the Swedish beauty behind Style by Kling.

Rumi Neely Of Fashion Toast

Photo: The Styleograph/WENN

Rumi Neely collaborated with Forever 21 in 2010, and was even spotted on billboards in Times Square

Garance Dore

Photo: Instagram

French blogger Garance Dore collaborated with Kate Spade for her own line of handbags and accessories, including iPhone cases.

The post L’Oreal Paris Taps Blogger As New Brand Ambassador appeared first on StyleBlazer.

Videos

BLKTEMBER Drops Debut Single “Keep In Touch” Bringing Atlanta’s Soul to the Airwaves

Published

25 mins ago

April 26, 2024

Tampa Mystic

Atlanta-based artist BLKTEMBER emerged onto the music scene with his debut single “Keep In Touch,” released on June 25, 2022. Produced by soundsbysammy and engineered by BLKTEMBER himself, the track is a seamless blend of R&B and pop, showcasing the artist’s versatility and unique sound.

For BLKTEMBER, the motivation behind “Keep In Touch” was sparked by the infectious beat. “Honestly, the beat motivated me. From the very first time I listened to it, I had my idea for the song and I knew I had to finish it,” he shares. This enthusiasm translated into a captivating track that marks his official introduction to the music world.

As BLKTEMBER’s inaugural release, “Keep In Touch” holds a special place in his heart. “This is my first released song, the very first song I invited the world to listen to,” he reflects. With lyrics like “I hate we’re in different places, never been good with patience,” the song captures the essence of longing and connection, resonating with audiences on a deeply personal level. As BLKTEMBER continues to hone his craft, fans can anticipate more soulful melodies and captivating storytelling in his upcoming projects, promising a fusion of R&B, pop, and hip-hop influences.

Stay Connected https://www.instagram.com/blktember/

Music

ISH Money Drops Infectious Anthem “I Need A Bad Bitch”

Published

41 mins ago

April 26, 2024

Tampa Mystic

Emerging from Elizabeth City, NC, ISH Money electrifies the music scene with his latest track, “I Need A Bad Bitch,” released on April 6th, 2024. Produced by the dynamic Stxnk and engineered by the renowned Kelly Bangaz, this song is a testament to ISH Money’s commitment to crafting infectious beats and unforgettable hooks. With his Instagram @ishmoney252 buzzing with anticipation, the artist aims to captivate listeners with this club-ready anthem.

When asked about the motivation behind the song, ISH Money shared, “My motivation behind this song was to make people dance and have fun in the club or at a party.” Indeed, “I Need A Bad Bitch” exudes an irresistible energy that ignites any dance floor, blending catchy lyrics with pulsating rhythms. For ISH Money, this track holds special significance as it embodies good vibes and an invitation to let loose and enjoy the moment.

Among the standout lines in the song, ISH Money highlights, “R.I.P Pop smoke girl shake the room.” Paying homage to the late Pop Smoke, ISH Money adds a heartfelt touch to the track, honoring the legacy of the talented artist whose impact resonates deeply in the hip-hop community. As fans eagerly await ISH Money’s upcoming project, teased to be 65% completed for a summer release, “I Need A Bad Bitch” serves as a tantalizing preview of the artist’s evolving style and infectious energy.

“The Coldest” In The Room Is Skilla Baby

Published

10 hours ago

April 26, 2024

Big C

Flaunting a scorching signature style without comparison, rising Detroit rapper Skilla Baby unleashes his anxiously awaited new project The Coldest. Across 16 tracks, Skilla Baby levels up from every angle. Production credits on the project include the likes of Southside, MIA JayC, Ben Billions, TooDope, and more. Skilla teased the standout leading single Free Meech, then followed up with an official video. Paving away for the new body of work, Skilla spoke on the project:

I took my time to put this project together… Sometimes, I feel like people try to place me in a box. The pressure of being a new artist, being successful, staying disciplined, and still clocking into the studio is very strenuous, but fun at the same time. As an artist, I’m known as the ‘Girl’s guy.’ But I’ll never forget I come from the streets. As a real person, I feel so many emotions (mad, sad, happy, anxious, etc.). I say that to say, sorry for the wait but I wanted to put everything I feel into one project. Grab your coats…

Next up, the Vultures Eat The Most Tour takes him across the country on his most extensive jaunt yet. Headlining the tour with Rob49, you can see him featured on the single Mike Jack with G Herbo. Look for tickets near you here because you don’t want to miss the energy of a street demon taking no prisoners. Stream your copy of the project here and let us know your thoughts on the visuals below. As more media outlets take notice, stay connected with Skilla Baby by following him on Instagram, TikTok and YouTube.