L’Oreal Paris Taps Blogger As New Brand Ambassador
Style bloggers are making the leap from the Internet to mainstream fashion, and L’Oreal Paris is the latest to tap into the blogosphere.
The cosmetic company just named 21-year-old blogger Kristina Bazan as their new brand ambassador. Her blog, Kayture, has more than 2 million views monthly and she has 2 million followers on Instagram. According to WWD, L’Oreal approached Bazan because she was the “bridge between classical advertising and the consumer.”
“Kristina is totally in line with the values of the brand, ” said Yann Joffredo, vice president of global cosmetics. “She shows us that any woman can create bold and sophisticated makeup looks, and feel good about herself,” continued the brand gloabl president Cyril Chapuy.
A photo posted by Kristina Bazan (@kristina_bazan) on Oct 6, 2015 at 3:24am PDT
Bazan, who grew up in Switzerland and the U.S. and has been blogging since high school, hopes to use her new voice at L’Oreal as a way to spread a positive message about beauty and “make women all over the world feel and know they are all worth it.”
In her new role, Bazan will be in charge of co-creating exclusive content, and participating in the new digital era of makeup. L’Oreal Paris also reached into the blogosphere when it named Lisa Eldridge as the new makeup creative director thanks to her popular Youtube channel. Bazan will join other L’Oreal brand ambassadors including Julianne Moore, Blake Lively and Karlie Kloss.
Check out more bloggers who have collaborated with major fashion companies:
Gabi Gregg of Gabi Fresh
Gabi Gregg was one of the plus size bloggers picked to model Target’s plus size line Ava & Viv.
Chiara Ferragni of The Blonde Salad
Photo: Instagram
The fashionista turned her style blog, The Blonde Saland, into a $8 million business, including a line of shoes and teamed up with Saint Laurent in November 2012.
Elin Kling of Style By Kling
Elin Kling was H&M’s first blogger collaboration, and it made sense they stuck with the Swedish beauty behind Style by Kling.
Rumi Neely Of Fashion Toast
Photo: The Styleograph/WENN
Rumi Neely collaborated with Forever 21 in 2010, and was even spotted on billboards in Times Square
Garance Dore
French blogger Garance Dore collaborated with Kate Spade for her own line of handbags and accessories, including iPhone cases.
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