Traveling from West Africa, to West of Senegal, and landing in West Harlem, let’s meet the musical phenom JOE WEST!
Born in Harlem Ny, by way of Senegales parents, Joe West did his best to be a good role model and assist his parents in raising his younger siblings. From being a class clown to being bullied for being African and annoying, Joe learned how to play basketball as a way to make friends and gain respect in his neighborhood. Right after graduating college with a Marketing and Public Relations degree, Joe was faced with the fact he had a change of feelings about his life journey. His truth was he really wanted to pursue music and fashion even though his parents strongly disagreed with him. “I survived the Digital Era, Hyper Globalization, Covid and losing my girl. I knew I had so much to prove,” said Joe.
Joe West started freestyling, writing songs, and breaking fears of creating music and content in the spring of 2016. Being influenced by Mos Def, Dave East, Joey Badass, and Tyler The Creator, helped him to become multidimensional. Being able to sit and digest his feelings is what helps him express experiences he has dealt with in his life. Joe West was discovered and signed by Akademy Records CEO Corte Ellis. “Ina Nicolee played me a song she is featured on and that how I heard Joe’s tone and delivery, and I knew I never heard anything like him before,” stated Corte Ellis. DJ Webstsr introduced the two and shortly after, Akademy partnered with UPtown/Republic records and that shocked and relieved Joe’s parents that he created a lane by himself without their blessings.
There are a few minor goals Joe must achieve, like collaborating with great artists in the world and achieving platinum plaques to become the future of music. “I want to be a student of the game and a breath of fresh air,” says Joe. It will just be a matter of time before the world will understand that Joe West is not your Average Joe!
Atlanta native burgeoning rap star, Rico Cash, keeps up motion with his new video “Invisible” – the visual captures all the things that matter to the rapper – including his friends, business team, family, and heartfelt moments from his baby shower with Lira Galore. The video was shot in Atlanta, GA – and the track was produced by Melz Eardrummerz.
Rico Cash is determined to pave his own lane while staying true to his Westside Atlanta roots and remaining passionate about unapologetically telling his story through his music. He’s been seen on The Shade Room, Hollywood Unlocked, Lyrical Lemonade, BET, Revolt, Apple Music’s Ebro Discovered, and more.
Detroit’s hottest artists Babyface Ray & 42 Dugg links up for single “Ron Artest”. Babyface Ray has been going crazy lately and putting on for the city. This single is assisted by 42 Dugg who had a strong coming in 2020 with lil Baby and the CMG camp. Check out this New Visual Now!
Popular Coney Island Brooklyn artist BUCC BUCC drops “HANGING WIT WOLVES” FREESTYLE with Popular Pap. Bucc has been putting in major pain over last few years with feats with Uncle Murda,Nems,Dchamberz and more! Visual shot by The fire Factory! Check it out!