Music

Niral Desai’s “Pyaar” Goes Viral On TikTok

Published

2 months ago

February 16, 2024

Nancy B

Niral Desai’s goes viral after TikTok pulls UMG deal Niral Desai, an independent artist, has catapulted into the limelight following Universal Music Group’s (UMG) decision to pull its vast music catalog from TikTok. This move by UMG has inadvertently opened the floodgates for independent artists to shine, and Desai immediately saw the results of it. Last week, Desai’s song “Pyaar,” a unique blend of Bollywood pop with Hindi undertones and an American music tempo, went viral on TikTok. This sped-up version of his song amassed an impressive 5 million views, with over 1400 TikTok users incorporating it into their content. The song’s catchy beat and cross-cultural appeal have made it a favorite among TikTok users, highlighting the platform’s power to elevate music from across the globe to viral status.

UMG’s decision to remove its music from TikTok has sparked a significant shift in the platform’s musical landscape. With the absence of tracks from some of the biggest names in the industry, there’s been a noticeable void. However, this has created an unprecedented opportunity for independent artists like Desai to get their music heard by a global audience. The platform, known for its role in the virality of songs and artists, is proving to be a fertile ground for those outside the traditional music label system. The success of “Pyaar” on TikTok underscores a broader trend where independent music finds a more level playing field on social media platforms. Without the backing of major labels, these artists often face challenges in getting their music heard.

However, TikTok’s algorithm, which favors user engagement over industry promotion, allows for organic growth and discovery. This democratization of music promotion is enabling talents like Desai to break through the noise. As TikTok continues to be a pivotal platform for music discovery, the absence of UMG’s catalog is likely to encourage more independent artists to utilize the platform for exposure. This shift could lead to a more diverse and vibrant music ecosystem on TikTok, where a wider variety of musical genres and artists can gain recognition and success. Moreover, the virality of songs like “Pyaar” recently shows that we will get a new palette of music. Alongside also shedding a light on newer creators and musicians .

Blog

DeeYounginn Releases New Visual “Right Now”

Published

12 hours ago

April 28, 2024

Nancy B

Fast-rising Charlotte recording artist DeeYounginn makes 2024 his moment and it starts with his latest single, “Right Now.”

In the latest visual, he cruises the streets in a foreign rapping about his undeniable impact, living a lavish lifestyle, and more. After gaining popularity with previous hits, the latest release is the perfect origin point for newfound fans as DeeYounginn rises to the moment as one of the year’s hottest new stars in modern hip-hop.

“Right Now” sets up the rising star’s upcoming album arriving in 2024. Check out the new video below, and, afterward, follow the rising star on social media for daily updates and more.

Albums

Reezie Roc Releases Epic Visuals To “What Playas Ride To” A New Song From His New Album “Dapper Season 2”

Published

1 day ago

April 27, 2024

King O'muni Lens

In the realm of hip-hop style, few can rival Reezie Roc—and his newest music video is a testament to his unmatched flair. From tailored suits to top-shelf wine and cigars, Reezie Roc’s aesthetic is in a league of its own, solidifying his status as a true trendsetter.

But Reezie Roc isn’t just about the looks; he’s also reshaping the very fabric of hip-hop itself. With his sophisticated appearance and refined approach, he’s offering a breath of fresh air amidst the mainstream noise.

His music goes beyond entertainment—it’s a movement. Through his tracks, Reezie Roc imparts wisdom and insight, drawing from his own life experiences to guide listeners on a journey of self-discovery.

As the demand for new sounds grows, so does the influence of the Dapper Rap movement—a movement spearheaded by none other than Reezie Roc.

Fresh off the release of his latest album, “Dapper Season 2,” Reezie Roc continues to push boundaries and redefine the genre. Featuring collaborations with top-tier artists like Daizy Hunter, Imani Fordham, Cory Stone, and more, the album is a testament to Reezie Roc’s vision and influence.

For those eager to explore the cutting edge of hip-hop, look no further than “Dapper Season 2.” listen here:

Dive into the visuals for “What Playas Ride To” and immerse yourself in the world of Reezie Roc. With his leadership, the possibilities are limitless in this exciting new era of hip-hop.

Music

Bailey Snow Shines Bright Like A “Pink Diamonds”

Published

1 day ago

April 27, 2024

Nancy B

SoFaygo-producer Trenton Kyle handles instrumentation duties for Alternative act Bailey Snow‘s latest single “Pink Diamonds.” Following the release of “5150” back in March, “Pink Diamonds” is a fun upbeat song with catchy flows that centers around simply wanting more for yourself.

In a press statement, the North Carolina native revealed: “Pink diamonds speak to my future existence. It depicts everything I see myself achieving. Definitely something you can play anywhere; your car, a party, or whenever you need to hear something inspiring.”

Combining the genres of Hip-Hop, EDM, Punk, and Rage, Bailey Snow has successfully cultivated a unique brand of sonics in just a few short years. With the canny ability to set the mood for a kick back while simultaneously having you reflect on your darkest moments, his music paints a picture with words that allow listeners to see the world through his eyes.

Stream “Pink Diamonds” on your DSP of choice below via Nu Nation / Vydia and watch the visual for “5150” | HERE.