Music

Niral Desai’s “Pyaar” Goes Viral On TikTok

Published

5 months ago

February 16, 2024

Nancy B

Niral Desai’s goes viral after TikTok pulls UMG deal Niral Desai, an independent artist, has catapulted into the limelight following Universal Music Group’s (UMG) decision to pull its vast music catalog from TikTok. This move by UMG has inadvertently opened the floodgates for independent artists to shine, and Desai immediately saw the results of it. Last week, Desai’s song “Pyaar,” a unique blend of Bollywood pop with Hindi undertones and an American music tempo, went viral on TikTok. This sped-up version of his song amassed an impressive 5 million views, with over 1400 TikTok users incorporating it into their content. The song’s catchy beat and cross-cultural appeal have made it a favorite among TikTok users, highlighting the platform’s power to elevate music from across the globe to viral status.

UMG’s decision to remove its music from TikTok has sparked a significant shift in the platform’s musical landscape. With the absence of tracks from some of the biggest names in the industry, there’s been a noticeable void. However, this has created an unprecedented opportunity for independent artists like Desai to get their music heard by a global audience. The platform, known for its role in the virality of songs and artists, is proving to be a fertile ground for those outside the traditional music label system. The success of “Pyaar” on TikTok underscores a broader trend where independent music finds a more level playing field on social media platforms. Without the backing of major labels, these artists often face challenges in getting their music heard.

However, TikTok’s algorithm, which favors user engagement over industry promotion, allows for organic growth and discovery. This democratization of music promotion is enabling talents like Desai to break through the noise. As TikTok continues to be a pivotal platform for music discovery, the absence of UMG’s catalog is likely to encourage more independent artists to utilize the platform for exposure. This shift could lead to a more diverse and vibrant music ecosystem on TikTok, where a wider variety of musical genres and artists can gain recognition and success. Moreover, the virality of songs like “Pyaar” recently shows that we will get a new palette of music. Alongside also shedding a light on newer creators and musicians .

Albums

(Album) T-Top – I Blame Me @Topbizzy

Published

1 day ago

July 25, 2024

Welsh DaGod

New Album from The lyrical Monster Top Bizzy the bear! T-Top one of battle Raps top figures drops brand new album title “I blame Me”. The NC artist has been making a name for himself for over a decade. Now Bizzy drops a 10 song album Featuring Vory, Roc Tuda , & 730 Joe. Check out The new album from Bizzy.

Music

(Video) Blackneeyz feat. Shai Sevin – “Reach” @blackneeyz @iamshaisevin

Published

1 day ago

July 25, 2024

Welsh DaGod

Birmingham-based artist, producer, and trombonist Blackneeyz announces the release of his debut single “Reach,” accompanied by a captivating music video shot by Fatty Bass and edited by Ellis Dawg. “Reach” marks the beginning of an exciting musical journey for Blackneeyz, offering audiences a glimpse into his personal narrative of resilience and self-discovery.
Teaming up with renowned UK music scene figure Shai Sevin, “Reach” is more than just a song; it’s a heartfelt reflection of Blackneeyz’s own struggles and triumphs. Inspired by battles against negativity and self-doubt, the track takes listeners on an introspective journey, inviting them to explore themes of inner strength and confidence through relatable lyrics and soulful melodies.

Crafted meticulously, “Reach” showcases Blackneeyz’s musical prowess and storytelling abilities. From a simple chord sequence, he builds layers of vocals and percussion, ensuring that the message remains clear and impactful amidst the song’s energy.

The collaboration behind “Reach” bridges generations and genres, blending nostalgic vibes with contemporary flair. With its modern sound and relatable themes, the single resonates with audiences on a personal level, offering a glimpse into Blackneeyz’s musical evolution.

“In the struggle, I’m pushing for that triumph. Through the storms, I find paths to peace,” says Blackneeyz. “My sanctuary, where I escape, where my dreams are within reach and my problems drift away. Regardless of the highs and lows, I’m on that journey, no cease.”

Blackneeyz’s remarkable presence in the music industry extends beyond his solo work, with collaborations spanning diverse talents and performances alongside renowned artists. Currently showcasing his trombone skills on Burna Boy’s tour, Blackneeyz continues to captivate audiences with his artistry and passion.

Hailing from the West Midlands, Blackneeyz’s journey from partial deafness to musical prowess is a testament to his resilience and determination. Drawing inspiration from the cinematic signatures of Hans Zimmer, his upcoming EP promises to be a captivating blend of influences, showcasing his multifaceted talent and artistic vision.

Music

(Video) Cash Cobain, Ice Spice, Bay Swag – Fisherrr (Remix) @cashcobain_2x @icespicee_ @officialbayswag

Published

3 days ago

July 23, 2024

Welsh DaGod

After Going Viral off a “From The Block performance” Fisherrr was the hottest song in the North East and had the city of New York in a frenzy. Cash Cobain and Bay Swag added a little more gasoline to the fire. The remix added ICE Spice which took the record to one of the hottest songs in the World!! Check out Fisherr Remix visual Now!