Niral Desai’s goes viral after TikTok pulls UMG deal Niral Desai, an independent artist, has catapulted into the limelight following Universal Music Group’s (UMG) decision to pull its vast music catalog from TikTok. This move by UMG has inadvertently opened the floodgates for independent artists to shine, and Desai immediately saw the results of it. Last week, Desai’s song “Pyaar,” a unique blend of Bollywood pop with Hindi undertones and an American music tempo, went viral on TikTok. This sped-up version of his song amassed an impressive 5 million views, with over 1400 TikTok users incorporating it into their content. The song’s catchy beat and cross-cultural appeal have made it a favorite among TikTok users, highlighting the platform’s power to elevate music from across the globe to viral status.
UMG’s decision to remove its music from TikTok has sparked a significant shift in the platform’s musical landscape. With the absence of tracks from some of the biggest names in the industry, there’s been a noticeable void. However, this has created an unprecedented opportunity for independent artists like Desai to get their music heard by a global audience. The platform, known for its role in the virality of songs and artists, is proving to be a fertile ground for those outside the traditional music label system. The success of “Pyaar” on TikTok underscores a broader trend where independent music finds a more level playing field on social media platforms. Without the backing of major labels, these artists often face challenges in getting their music heard.
However, TikTok’s algorithm, which favors user engagement over industry promotion, allows for organic growth and discovery. This democratization of music promotion is enabling talents like Desai to break through the noise. As TikTok continues to be a pivotal platform for music discovery, the absence of UMG’s catalog is likely to encourage more independent artists to utilize the platform for exposure. This shift could lead to a more diverse and vibrant music ecosystem on TikTok, where a wider variety of musical genres and artists can gain recognition and success. Moreover, the virality of songs like “Pyaar” recently shows that we will get a new palette of music. Alongside also shedding a light on newer creators and musicians .
International pop sensation Ivanna Melay is set to release her latest single “Tell It” today, a bold new track that blends powerful vocals, infectious rhythms, and raw emotion. The song is produced by none other than Grammy-winning producer, rapper, and songwriter Really Doe, known for his extensive work with Kanye West and his unparalleled talent in shaping some of the most iconic sounds of the last two decades.
This highly anticipated collaboration between Ivanna Melay and Really Doe brings together two creative forces from different sides of the world—Ivanna, a celebrated Ukrainian-born artist, and Really Doe, a Chicago native whose influence spans global music culture. “Tell It” is a perfect fusion of their distinct energies and backgrounds, showcasing the universal power of music to transcend cultural boundaries and connect hearts around the world.
“I’m so excited to share ‘Tell It’ with my fans,” said Ivanna Melay. “This song is a reflection of my journey as an artist and as a person. Working with Really Doe has been an incredible experience. His vision and expertise have brought a whole new dimension to this track.”
Tell It arrives with a visually stunning music video that was filmed in October 2024 at Chicago’s renowned Cine City Studios. The video, directed by a talented international production team, highlights Ivanna’s dynamic stage presence and her unique fusion of Eastern European elegance with contemporary global sounds. The video’s cinematic feel enhances the emotional depth of the song and solidifies Ivanna’s reputation as a boundary-pushing artist on the rise.
Known for her international acclaim and consistent chart-topping hits, Ivanna Melay has become a household name across three countries, dominating top TV and radio charts while earning multiple awards for her contributions to pop music. With “Tell It”, Ivanna continues to push her musical boundaries, exploring new sounds and collaborating with some of the biggest names in the industry.
About Ivanna Melay:
Ivanna Melay is an award-winning pop artist whose music has captivated audiences around the world. Recognized for her innovative approach to pop music, Ivanna has earned her place as one of the top performers on TV and radio charts in multiple countries. With each new release, Ivanna continues to grow as an artist and influence the global pop landscape.
About Really Doe:
Really Doe is a Grammy-winning producer, rapper, and songwriter who has worked alongside industry giants like Kanye West for over two decades. Known for his exceptional ability to blend genres and create timeless tracks, Really Doe has become a cornerstone of the American hip-hop and pop music scenes. His collaborations have shaped the sound of modern music, making him one of the most sought-after producers in the world.
For more information about Ivanna Melay and her new single “Tell It” follow her on social media.
Everyday Is Christmas by Reckless Rhymacide is a festive hip hop song with a catchy beat and upbeat lyrics. The song features a guest verse from Da Real L.O.C., who adds his own unique style to the track. The song is about celebrating Christmas and the holiday spirit.
Overall, this is a fun and catchy song that is perfect for getting into the holiday spirit. It is sure to be a hit with fans of hip hop and Christmas music alike.
(New York, NY) — Miyaa V isn’t here to play nice, and her latest track, “Miss Wick,” is all the proof you need. With bold bars and unfiltered energy, the rising rap star makes it clear—she’s stepping into her power and calling out the fake energy in the game. This one’s for anyone who thought they could move slick around her. Spoiler: you can’t.
On “Miss Wick,” Miyaa brings the kind of raw energy that grabs your attention and doesn’t let go. Inspired by John Wick’s unstoppable force, she claims her own lane with lines like “Call me Ms. Wick / Cause I got Glock 26 for anybody thinking they slick.” It’s gritty, it’s commanding, and it’s 100% Miyaa—letting her pen and presence speak louder than anything else.
“This track is about reminding everyone who I am,” Miyaa says. “I don’t do the back-and-forth, and I’m not explaining myself to anyone. If you want to know what I’m about, ‘Miss Wick’ is your answer.”
Why You Should Tap in Now Miyaa V is a rising force in hip-hop, and she’s just getting started. With her unapologetic approach and razor-sharp delivery, she’s building a name for herself as a voice that can’t be ignored. Her street-smart vibe and fearless energy make her stand out in a scene crowded with pretenders.
Unfiltered Bars: Miyaa’s lyrics cut straight to the truth—raw, unapologetic, and delivered with a confidence that makes you feel every word.
Uncompromising Presence: She’s not here to fit in or follow trends—Miyaa’s carving her own lane and staying true to her roots.
A Name to Watch: With “Miss Wick,” Miyaa’s showing why she’s next up in the rap game.
Where to Find Miyaa V “Miss Wick” is streaming now on all platforms, and it’s already catching attention from fans who love that raw, no-nonsense energy. Don’t sleep on Miyaa V—this is just the beginning.