Barneys To Open Store In Unexpected Location
With the Bay Area celebrating its championship status courtesy of the Golden State Warriors, it seems that the locale is ripe for a major renovation project.
According to WWD, Barneys New York is capitalizing on the market value of the area and will be opening up a new location in San Francisco. The scheduled assignment will include a freestanding men’s store, a women’s store, and a restaurant called Fred’s.
The 60,000-square-foot store will be on five levels, located about a block from Union Square, which is the city’s premiere shopping district. Previously occupied by Joseph Magnin and FAO Schwarz, the new flagship store will open concurrently in the spring of 2016 and 2017.
Barneys men’s store will include a street-level ground-floor space that will be conjoined with the women’s store through an expansive lower-level space. The latter’s redesigned area will find shoes and accessories no longer on the ground floor, as Barneys New York will move that to a new destination floor. Meanwhile, the expanded space will allow for the brand to offer a larger stock of shoes and accessories.
Top-selling brands such as Saint Laurent, Givenchy and Balenciaga will be in bulk for both men and women, while Balmain, Lanvin, Dries Van Noten, Thom Browne and Valentino will be in menswear. Alaïa, Céline and The Row will be just a few of the available brands that will appeal to women consumers.
Fred’s, the uber-chic lunchtime destination for the cool and coiffured, will be found within the women’s store area on the top floor.
[via WWD]
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