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Conversations with Calvin Booker | @djcboogie

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Calvin Booker, known as DJ C-Boogie, is a well-rounded individual who has traveled all over Europe as a professional dancer and DJ. He is now one of the current resident DJs for the Brooklyn venue, Now & Then NYC. I speak with the Brooklynite about his history in dancing, the DJ culture, and much more.

Tell us a little bit about yourself.

Well, my name is Calvin Booker, otherwise known as DJ C-Boogie. I’m a native of Brooklyn, born and raised. I’ve been a dancer professionally. I began dancing at 4. I started becoming a professional at 7, you know, like kind of when you get your first paycheck, even if professional, it pays you to do the thing. So at 7, I got my first stipend from this production called Harlem Nutcracker. Working with a Seattle dance company called Spectrum Dance. The choreographer was named Donald Byrd by one of our first productions and as you know, he did the Harlem Nutcracker featuring the music of Duke Ellington and Billy Strayhorn. He did like a whole like arrangement of the Nutcracker Suite, so he choreographed to that music. So I was one of the kids in the party scene, cause, you know, in the White Nutcracker. Clara’s a kid, in the black Nutcracker, Clara is an adult. She has grandchildren and the whole family come over to the house for Christmas dinner that’s like, you know, Christmas-ism. Anyway. (laughs) I’m also a tap dancer that wasn’t even like a tap dance project. I grew up tap dancing. My dance teacher, his name is Tracy Mann, we’ve formed a dance group called The Young Hoofers featured my friends and me, you know, the homies that I grew up and hung out with.

I want you to get a little bit about The Young Hoofers. How did that come about?

Well, these are my friends that I was hanging out with on an almost daily basis. It features some of my friends: school friends my dad’s school friends, so, it’s a little different. With that group, my school friends was able to become my dance school friends and we all just formed a group and we dug tap and use tap to help us see some places and things, so it was like an outlet. My teacher taught at Bedford Stuyvesant Restoration Dance Theater in Bed Stuy. So I kinda started under Marie Brooks, a legendary choreographer, and this energy, and from there, we were rehearsing in this studio called Mahogany which is like a jazz dude who’s like a club that was connected to Restoration. Of course, it’s not there, anymore.

What got you into DJing?

Well, music, first and foremost, you know what I mean? I grew up loving music. My dad collected a lot of music, so I got to play in his music, and learn and grow. I didn’t know how these things are going to impact me all these years later, but I just had a handle on a lot of good music. You know, the Crusaders, George Benson, Mozart, Tchaikovsky, so I had a very well-rounded upbringing musically, and my uncle is Randy Muller for Brass Construction. He’s dope, too. Musically, he used to pick me up and shit and used to drive to Wendy’s. He used to be hooked on Wendy’s like an addiction, and in between the drive from my crib to Wendy’s, he would play whatever was working on and ask for my, 7-year-old opinion about things, so I was kind of like my young a&r-ism. I got to develop my opinion about what was dope or not. Dope is still like, the gauge. (laughs)

You danced with a lot of tap masters like Gregory Hines. I’m still in shock and awe over that.

Yeah, Gregory Hines and I at Town Hall together. My group and Gregory. And what was dope was that our youngest member was like, seven at the time. He was short for his age, so we need to be shorter. So it’s even more like a cute factor. So he and Greg kinda had like a moment cause Greg loved kids, so he dug us all, but he was the baby.

Gregory Hines, Savion Glover, Sandman Simms, Pegleg Bates and Jimmy Slide…

Just trying to be young in New York City. They had a lot of stuff going on. The tap community was a lot more prevalent at that time, so I’m just blessed to have been a part of it.

Do you ever think that the culture has changed in New York?

Yeah, that’s probably why I spoke so much both so much because I kinda have to cope.

I highly feel that the culture has changed so much in New York, We had different genres, like in New York, like, whatever was your thing. There was someplace that you can go to that facilitated.

Yeah, I agree.

Yeah. And I feel like now, those places are not here.

And we’re just left to deal with what they’re trying to feed us. But that’s why the blessing is that what I’m trying to do it Now & Then, whatever night they give me Monday, Tuesday, whatever.

Wow, what I feel like with Now & Then, I believe that their goal is to to preserve the culture that was back then. Also, to help move it forward and be open to new things. And I guess why it’s called Now and Then.

(laughs) Yeah, we need the understanding of then, now.

Was there anybody that you would have loved to have partnered up with?

Jimmy Slide is the motherfucker. He’s just cool.

I could see you doing something with the Nicholas Brothers.

Oh. Notice that not a whole lot of people really trying to do that shit. That’s why these motherfuckers got double hip replacements.

Oh, wow. Really?

Yeah, and it’s not like we don’t love the form. If you get a good split out of your gig, and your body can still do that, you’re cool, but nobody should really have to go through a double hip replacement in their life. love top. I love the art. You know, I love what it does to people and I love it when people get from it. I actually had a gig where I had to do a bunch of jumps because I like the Nicholas Brothers and there’s a lot of fucking jump splits, so that was kind of like a deal-breaker. I didn’t really do all that. I mean, I wasn’t gonna bang my body up for this gig cuz it would have been six months of that, you would have seen me six months later, looking very different. I wouldn’t have been walking, I wouldn’t have been dancing like I am. Yeah, that’s a level of freedom that, you know, that comes with. So I’m good, with where I’m at.

So, so now is back to the, um, you know, like now and then preserving the culture?

Oh, yeah. You know, we’re calling before we walk, but eventually, you know, we’ve had, we’ve already had like a comedy show here, you’ve already had, like, a couple of different live events. I think we finally have like, trivia night, you can kind of have like, fashion shows, fundraisers…those are going to be about a possibility for fun. The point is that it’s gonna lend itself to people that we know: some movers and shakers. You can really come in and do some stuff and more importantly, it’s more about creating the hub.

It’s really helpful for the culture, itself.

Like pre-social media. We got to go back to like real life back to where phones weren’t necessary. You come to the club, and you can and actually socialize.

Just having been at the club, you meet somebody who sees you who thinks you’re dope for some project, you need to go talk to such and such or you need to go see such and such about a horse. (laughs) New York City shit like that. It happens, but it happens more efficiently, now, with social media, it needs to come back to a more organic flow. You can see and meet people, like, if you like, I’m looking at you in your eyes and talk to people, you can connect, you can forge different kinds of relations, honest relations beyond Facebook.

You, being a dancer, how important is dance in a generation that ignores the art?

Well, based on my experiential living, I’ve been missing since I was 4 years old. So, I’ve grown with that, as a part of just the way I move through the world and dancing…movement is medicine, you understand? Movement facilitates, like freedom. If you move enough, you release certain blocks in your body, like, literally, you get free from moving. So, moving, in general, is super important. It’s very important, you know, it’s very important to be able to allow yourself to be open to the music and to what’s going on musically. Allow yourself to connect to a lot of music to kinda have its way with you, you know what I mean? So that it can heal because that’s ideally what it does when you play the right stuff. You know, there’s healing vibrations, just using frequencies. Things that you can gain from a good set, a good sound system, o that’s new dances like numero uno. I mean, you know, even after everything I’ve been through, I appreciate being able to come back in like dance and that’s generally how I gauge my vitality. “Can I dance?” “Can I not dance?” You know? “Damn, I can’t, I’m fucked up. I can’t even fucking dance,” you know, or I could do what I can do and move through it to get to that level of optimal functionality.

Do you feel that the art of DJ is lost?

Well, considering we’re in a time where everybody can just access equipment, I feel like it’s become very mechanical. You know what I mean? I think that’s a good way to put that. A lot of people aren’t taking time to create like to learn their music enough to help it like relate to each other. I’ve been listening to music long enough to understand how they can relate, how you use certain parts of a track musically over the next track. It’s like, it’s like a band: everybody’s playing together. All of your music has a relation to each other. That’s the idea. I mean, going back to Larry. When I was a kid, my teacher put me on to Larry Levan, and how he was on WBLS in New York, and as I got acquainted with Larry, I started reading, like the back of the Paradise Garage and it talks about Larry’s approach. How he used the music to tell his own stories and shit. And if you listen to close enough, you will understand what he was at emotionally, if he was having a fight, you would know that because of the songs he would play, it will tell the story. So I feel like that part of it is something that we all as DJs are trying to, like reach for. But we’re such in an ADD society like nobody is really even like keying into how deep you might actually really be. So you have to kind of find a balance between being deep and being dumb.

Everything is instant. You can play something, and then some people might get easily distracted from it.

As a DJ you got to be able to pull them back in. The next thing you play has to be like that thing.

Who’s gonna playlist right now?

I mean, I have staples that can do no wrong, that I check to over the years. Do any of the staples. Osunlade is top of the top. Karizma has made his way in there. Natasha Diggs is up there because she does all of that. She plays everything and she’s cute. Ian Friday, Boddhi Satva, Moodymann…Piranhahead is actually a DJ. I don’t know if you’ve ever heard him play. He has a lot of tracks. I’ve heard of some of his music but I never got the honor of hearing him play.

Do you feel that the culture is dealing with the whole COVID situation?

Well, me being I don’t know what’s going on in the rest of America, you’ll have in my ear to the ground in Brooklyn. The culture is alive and thriving. The culture is safe, man. We go out, we dance anywhere. We can get it in little sidewalk parties. So we’re good. This curbside thing is permanent. So it’s definitely something that we got to get used to.

Yeah, like what’s next for you?

I’m looking forward to being a solid resident at Now & Then, which in turn would allow me to invite my friends to express themselves. A lot of people are having to cope with that play at home business and that doesn’t do it for everybody. It doesn’t do it for me. So I’m blessed to have a live installation, but don’t do that system.

Do you feel that the whole playing at home thing is oversaturated?

Yeah. I mean, back when you had to stay in your house, like, okay, but now there’s like, I mean, people will do it before, but people don’t have to stay in the house.

I just felt like this is like, you know, like, people. People who wouldn’t even dare to go on live are now going on live with Venmos. There are people who have lost their jobs, that that’s my thing. There are people who have lost their jobs. That extra unemployment is cut off. People need to pay their bills and rent, and you here on Facebook Live, asking for cashapp. PayPal. Like who is you? If you are DJing and you ain’t producing, you’re screwed. But, if you are producing, man…your residuals? You’ll be just fine.

Yeah, and that’s my next thing too. I plan to start producing and make some music and have some dope collaboration, have some features. I have some like a dope horn player, friends and keyboard player friends and, just musician friends. So yeah, I’m just looking forward to trying to facilitate, all the styles. So we come out, we do hip hop, we do jazz, we do funk. I know, people that do it all. I’m looking forward to what’s to come, you know, like, and just being that hub and building like a community, building a scene. We got to build. It’s a new decade. in the 20s and 30s, they had this scene. We had our scene in the 70s and 80s, the Garage and all that shit. People like to say, dig it. But, I’m grateful that so many people that I’ve been blessed to like know and say, thank you for all of the dope shit.

@djcboogie

Follow Shamika Sykes on Twitter & the ‘Gram for all of her interviews and adventures.

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Skanks The Rap Martyr & TRE EIHT Deliver An Addictive Dose Of NY Hip Hop In ‘2 Sided Story’

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Crowns Heights lyrical thoroughbred Skanks The Rap Martyr and Queens producer TRE EIHT present their collaborative project ‘2 Sided Story.’ Out now, the album features Daddie Notch, Eloh Kush, Sughee, D. Goynz, Mommy Bars, Aïda, Makeba Mooncycle & Treble Queen. Hip Hop heads gear up for an addictive dose of raw NY Hip Hop and connect below.

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YouTube: https://www.youtube.com/@BankaiFamOfficial
Instagram: https://www.instagram.com/flowfessional
YouTube: (7822) Bankai Fam – YouTube
https://skankstherapmartyr.bandzoogle.com/2-sided-story-epk-for-radio-and-curators

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April Fools prank turns into genius marketing by these two entrepreneurs

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April Fools’ jokes are meant to be a day when you pull a prank on your friend, but these two tech founders saw it as the perfect opportunity for a genius marketing stunt. The founders of Tapped Ai, Ilias Anwar and Johannes Naylor, had heard of each other in college but were working on separate sides of campus. Ilias was running a media company known as TCC Entertainment, organizing events for college kids and booking big celebrities for shows, while Johannes was running hackathons for software engineering students and working on a tech startup known as “In The Loop” – a Tik-Tok for producers. They eventually connected a couple of years after college when Johannes’ podcast co-host reached out to interview Ilias for his work with TCC Entertainment.

The two ended up clicking after the podcast and talked for a couple of hours. Despite hearing about each other throughout college, they didn’t officially meet until that podcast where they discussed more about how the music industry needed change desperately. Ilias saw many problems with the live booking industry, and Johannes knew there was a boom in the independent music scene. They had come up with a couple of ideas, and they decided to just stay connected. After he finished the call, he didn’t even think Johannes would want to work with him.

A few months later, Johannes called Ilias to express his interest in expanding on those ideas. Johannes had the option to keep working for Capital One but chose to join a startup. However, both had planned to move from their home states: Johannes to Barcelona and Ilias to Los Angeles. Despite the distance, they decided to work together even though they both knew they were leaving for opposite sides of the world in a couple of weeks.

During this time, they explored different ideas for their startup, initially focusing on a badge verification platform for events and then shifting to a LinkedIn-style platform for the music industry before settling on an Ai record label concept. This ended up going really well for them as they started seeing over hundreds of thousands of views online and had multiple publications write stories about them. However, they realized that their tools wouldn’t scale in time and that ChatGPT could basically do the same thing that their Ai record label tools could do. They kept pushing regardless and tried to stay optimistic. They knew they couldn’t beat ChatGPT, but for right now they had a lot of buzz, and they were solving problems for independent artists, and had paying customers. In the back of their minds, they knew the day was coming when they would have to make a massive change.

Regardless, this caught the attention of the Antler program. The Antler “Residency” helps entrepreneurs find co-founders and teams to help develop their business idea and invests in early startups. Keep in mind, Antler has more than 50,000 annual applicants, less than 5% are accepted to join their residencies. This was a big deal for the duo, and they knew they had to go. They wanted to make the move to the NYC residency program, but the only opening they had was for Austin, Texas. After leaving their jobs and coming from across the world, they threw out their plans of moving to NYC and pulled the trigger to move to Austin, Texas full time. They made this decision out of nowhere and it seemed a little too impulsive, but Johannes and Ilias knew that this was the right move.

So they went and moved to Austin, Texas to get accustomed to their new life for the next couple of months. Where they would go into the Antler office every day and were the last to leave the office every single day. Not because they were hustlers, but because the hotel they stayed at had terrible wifi, so they couldn’t even use their laptop or phones properly. So they would be at the office until midnight every day. Which they even admitted was ten times better than their living conditions at the hotel. Nonetheless, this kept them busy and they kept thinking of how to iterate.

Realizing they couldn’t compete with ChatGPT, they contemplated throughout the whole program and spoke with multiple mentors. They even went to New York Tech Week to speak at an Ai Furnace event where they spoke in front of 300+ investors and engineers. To which they then got approached by multiple VC’s, angel investors, and even a director to potentially film a documentary on the two. This made them realize, it was not only their product that was exciting but that people were initially sold on them. So, even if they were scared to experiment and shift the focus a little bit people would still believe in whatever direction they take. They also decided not to take any funding until they were fully sold on their idea.

They didn’t change anything until the last week of the program when they spoke with Tyler Norwood, a VC from the Antler program who they took a liking to. “Tyler is someone who leads with passion and his authenticity. He seemed genuine, and I don’t usually see that from the tech world. Everyone wears suits and talks about all their accolades. But, Tyler just pulls up with a vest and talks to you like a friend. Tyler is one of those guys that you can trust; he sees PEOPLE not users.” Is what Ilias had to say about Tyler after his time at the Antler program. Him and Johannes really looked up to him, and this was the final nail in the coffin for them to make the pivot as he also told them to focus on live music. Despite having hundreds of users and paid subscribers, they decided to shift away from being an Ai record label. They worked privately for a few months after the program before launching a matchmaking service for performers and venues, which later evolved into a live music data analytics company.

With April Fool’s coming up, Ilias knew he had a chance to capitalize on a great marketing campaign. To which they could finally leave the Ai record label in the past and focus on the new direction which is “create a world tour from your iPhone” as a live music data analytics company. Ilias brainstormed the idea of announcing the sale of their company as an April Fools’ joke, knowing it would generate buzz.

This is because there are two things that are talked about the most when it comes to tech founders’ journeys – if your company shuts down and fails, and if you sell your company. So Ilias decided to combine the two by getting an article written to pretend that they had just done that. Which was a play on headline culture because most people don’t even read full articles. Ilias did want to be honest about it so they got the article written and he made sure to put at the end of the article that it was just a joke. He wanted to be truthful, but if people wanted to be lazy and think otherwise he wasn’t going to stop them. All that preparation seemed like it was for no reason because Ilias ended up deciding that he was going to scrap the whole campaign and throw it out. He was scared it would get backlash or maybe even come off as unprofessional.

Despite initial hesitation, Ilias called Johannes and they both decided to do it. Ilias was sitting in a Panera Bread, and Johannes was telling him to just press enter. Which he did and the next 24 hours their phones were blowing up constantly. The joke garnered significant attention, leading to over 300 people reaching out, including investors and friends they hadn’t talked to in years. This unexpected success had them rekindling with people who then got them connected to other people they thought could help the two.

After a day, they decided to start telling people that it was a joke, but even the people who fell for the joke commended them. In a day where people get lost in the void of the internet, they were able to cut through and make noise, which had people talking about them again. This then led to speaking engagements at the #1 University in the state of Virginia. Alongside, also bringing attention towards their first-ever music tech mixer “Tapped Mixer,” which then sold out not once, not twice, but four times in a row. Not to mention also getting featured on the front page of Lu.ma, an event ticketing platform. They were able to bring multiple industry heavy-hitters to their event, including Alisha Outridge (former CTO of TuneCore), and execs from major labels and other affiliates of celebrity artists.

“Tapped Mixer” Founder Panel – Future of Ai, Exploiting artists, and Investors

They couldn’t even fully decompress from the weekend because a couple of days later they were headed over to the University of Virginia. Anwar and Naylor were invited to speak at the University of Virginia’s Darden School of Business. They shared their journey with postgraduate students, providing valuable insights into entrepreneurship and innovation in the digital age. Their visit to UVA also included participating in a postgraduate entrepreneurship class, which enriched their understanding of current academic approaches to business challenges.

Ilias Anwar and Johannes Naylor speak at UVA Business discussing Tapped Ai

Fresh off the chaotic week they had with Tapped Mixer in NYC and speaking at the business hall in UVA. Tapped AI announced a partnership with NY Tech Week and venture firm a16z to host a summer soiree, an event which will be going on June 3rd at Tailor Public House with AI Furnace, the largest AI community in NYC. This event aims to bring together investors and startup founders, further establishing Tapped AI’s presence in the tech and music landscapes.

Right after this announcement, they got a call from a close friend of Ilias’ known as Adonis. Who got them connected to an executive from Warner Records, who asked the two to come back to NYC about investing in Tapped Ai.

From a simple April Fool’s joke, Ilias and Johannes have been able to take a simple marketing gimmick to the biggest building in the music industry – Warner Records.

And it cost them absolutely nothing.

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.@Classified’s New Album “Luke’s View” Hits The Airwaves

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Dive into the dynamic world of Canadian hip-hop as Classified, the award-winning rap artist, unveils his latest masterpiece. With the release of Luke’s View, Classified’s highly anticipated album, courtesy of HalfLife Records and Big Story Entertainment. With 18 studio albums under his belt, Classified has earned widespread acclaim for his ability to captivate audiences with his insightful lyricism and infectious beats. “Luke’s View” promises to be a testament to Classified’s unparalleled talent and unwavering dedication to his craft, offering listeners a profound glimpse into his world. Reflecting on the album’s creation, Classified shares:

This album has been almost 3 years in the making. I never planned on starting a new album, but during the pandemic I found myself having a lot of new things to write about…so I put a song together. This project is really just my views on what’s going on with the world, in my life, and my point of view just watching everything unfold in front of me.

With “Luke’s View,” Classified invites listeners to embark on a multifaceted journey through personal reflections, political commentary, and lyrical prowess. As “Luke’s View” makes its debut, hip-hop enthusiasts are in for a treat. Explore the album’s diverse tracks, ranging from introspective ballads to hard-hitting anthems, each showcasing Classified’s signature style and unmatched creativity available for streaming here. Stay connected with Classified for exclusive updates and behind-the-scenes content by following him on Instagram, X, Facebook, TikTok, and YouTube. Join us in celebrating the release of “Luke’s View” and immerse yourself in the groundbreaking sounds of one of Canada’s most revered rap artists with the official video to Amnesia below.

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