Diane Von Furstenberg Renews Costume Jewelry Business After 30-Year Hiatus

Photo: WENN; WWD

After a 30-year hiatus, Diane Von Furstenberg is making her way back into the costume jewelry business with a line of mid-priced baubles you can score for anywhere from $68 to $628.

Created in collaboration with Haskell Jewels (they also make jewelry for Steve Madden, Betsey Johnson, and Kenneth Cole), DVF’s new collection is one for her fans. She told Women’s Wear Daily, “I still am doing fine jewelry, but people ask me for costume jewelry. They want to have the $300 necklace.”

Thanks to the high price of gold, not everyone can afford fine jewelry priced at $10,000 and above, another reason Von Furstenberg was keen on re-kindling her old partnership with Haskell Jewels–she and the company previously worked together on her jewelry in the 80s, and she even dated the company’s CEO Frank Fialkoff.

Not only does this collection have the designer’s name on it, but Diane was also very involved in the design process as well, which took more than a year. “I really love jewelry that makes noise and makes a statement,” she said. “I also like fluidity in jewelry. It’s all treated like fabric.”

 Expect embossed leather bangles with DVF’s signature lip icon on the clasp, knitted chain styles (like the bracelet shown above) that were inspired by the movement of her iconic jersey dresses, and more.

Diane Von Furstenberg jewelry launches in DVF boutiques and additional retail locations in February 2015.

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