New Bill To Examine Excessive Photoshopping Being Considered
It’s quite apropos –in light of Lady Gaga and Serena Williams’ recently Photoshopped pictures– that lawmakers are trying to reduce excessive work on advertisements.
The exact bill is the “Truth in Advertising Act,” which Reps. Ileana Ros-Lehtinen (R-FL), Lois Capps (D-CA) and Ted Deutch (D-PA) have co-sponsored– with support from eating disorder and other groups. They’d like to examine how advertisers are altering images.
As The Washington Post reports: The act doesn’t propose any actual action. It just calls for the Federal Trade Commission to prepare a report on the use of altered images “in advertising and other media for the promotion of commercial products.” So to be clear, this only applies to ads — not, say, editorial or artistic work, such as the Lena Dunham/Vogue “scandal.” And there’s no actual regulation proposed — they’re just asking for some preliminary research and recommendations, deliverable within the next 18 months.
Proponents of the legislation are on both sides of the House, but opponents lie on the strong hand of The Association of National Advertisers, who believe the investigation will get the ball rolling on stricter guidelines for editing– that’s objective. “The use of cosmetics and Photoshop are widespread practices,” Dan Jaffe of the Association of National Advertisers said to Time. “It can’t just be the Photoshopping that they go after, it would have to be tied to something specific. Are you just going to say that whenever someone photoshops it’s a per se violation? I think that would be going too far.”
The overarching idea is that advertisements have become more and more unrealistic, specifically concerning human anatomy. And with recent mishaps, we can’t disagree.
To get more details on the proposed bill, go here.
The post New Bill To Examine Excessive Photoshopping Being Considered appeared first on StyleBlazer.
