New Swimwear Brands Changing The Game This Season

Loved and loathed by many, swimwear is the category of fashion that strikes fear into the hearts of even the most fearless fashionistas. However, we have grown to love swimwear, and even have a slight addiction (OK, a huge addiction) to the latest trends in bikinis, monokinis, creative one pieces, and everything in between.

Swimwear is one of the areas of fashion that is seeing a boom of innovation and growth in the current fashion climate. The global swimwear and beachwear market is projected to reach $20 billion by 2020. The U.S. is one of the top consumers of products in the swimwear market and that fact is completely believable, given America’s obsession with beach culture. To meet this beach-obsessed consumer desire, cool and ground-breaking new brands have been popping up everywhere from here to Australia —a swimwear mecca.

Everything from crochet swim pieces to sporty-inspired lines, and feminine collections, there’s something for every style and personality. Don’t fear to slip into your bikini this summer! With these labels on your radar, you can get your summer swimwear fix right now!

Read on to find out which swimwear labels are the newest and coolest thing on our radar.

The post New Swimwear Brands Changing The Game This Season appeared first on StyleBlazer.

Source: styleBlazer