#NewArtistAlert : Number One Popstar – Psycho ( @ number1popstar1 )
Name your new music project Number One Popstar and you’re destined for failure. That’s the idea behind Kate Hollowell’s new solo project, a strange new blend of pop with a hint of comedy and an undeniably danceable sound.
Name your new music project Number One Popstar and you’re destined for failure. That’s the idea behind Kate Hollowell’s new solo project, a strange new blend of pop with a hint of comedy and an undeniably danceable sound. “I basically wanted to create a project that sounded like Ariel Pink and Dua Lipa had a child who also wanted to be a comedian when they grow up,” she shares. As the lead singer of irreverent LA punk band Slut Island, Hollowell noticed their fan’s excitement to the band basically trolling the music industry. “We would open for these bigger bands, and you’d see the lead singer taking themselves so seriously, so focused on playing this ‘cool indie-artist’ role, then we’d roll out playing half as good but just having fun and doing it for ourselves. You could sense people in the audience really connecting with that carefree energy. So I thought, what if I can bring that same energy to pop music?” And thus a Number One Popstar is born.
Today Hollowell shares her debut single “Psycho,” an ’80s New Wave influenced pop supernova. The accompanying music video, directed by Hollowell herself, is equally gratifying and provides a look into Hollowell’s bizarre genius. Having directed music videos for various artists, including SASAMI and Katy Perry’s most recent album that dropped in September, Hollowell saw quarantine as an opportunity to make a pop album as a platform to create her own music videos. “Coming from a visual background of photography and directing, I basically started making music with the visuals already in mind. In a sense, I reverse engineer songs starting with a visual and then slowly build a song around it.”
Video:
Hollowell shares about the making of the video:
“I basically looked for the most depressing suburban hell I could find, an area that felt like if you had to live there you would fall into the void of the mundane and never return. Because of COVID restrictions I just shot it with myself, the DP, and a driver. I originally had big plans but eventually came to the conclusion it was better to keep it simple and cheap and do a one take.”
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https://open.spotify.com/album/4B9ULHUSVd2YxRv6iuJVFv?highlight=spotify:track:1jLKuL4jbyQIsF6kUOBPrd
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https://www.youtube.com/channel/UCljT1vgf97CyOF1tr-M3qIg