Ruby Rose Is the New Face of Denim & Supply Ralph Lauren: Get the First Look at Her Artsy Ad Campaign
You may recognize Ruby Rose as the Litchfield Penitentiary inmate who stole your heart in season three of Orange Is the New Black, but now, the actress, DJ and artist is taking on a creative new role with denim company, Denim & Supply Ralph Lauren, as the face of the brand’s spring collection.
Courtesy Denim & Supply
In the super-artsy New York-centric ad campaign, shot by photographer Mark Seliger, Rose stars alongside close friend and model Hailey Baldwin and local artist Edward Granger, in the denim brand’s warehouse, to show off the label’s upcoming collection, as well as to “create a cinematic social experience complimented by a global digital campaign,” which will unveil in a four-part series on Denim & Supply’s Instagram page, @DenimandSupplyRL.
“I love the fact that [Denim & Supply] is using Instagram to create these mini films, these little 15-second cinematics, because I definitely get a lot of the information, my inspiration and style inspiration from social media platforms, and on Instagram especially,” Rose tells PeopleStyle. “And I think that people’s attention spans are much shorter these days, and you’re less likely to captivate or hold people’s attention for that long. But the way we’ve done it, I really think people are going to enjoy it. [The videos] are fun and about being yourself — they’re about being authentic and not taking yourself too seriously — and I hope people get that.”
And Rose says she and Baldwin definitely had fun on set — maybe a little too much fun toward the end of the shoot when things got a little (OK, very) messy.
“I had this really awesome denim jacket — it’s this really simple basic denim jacket with a really good fit and I wear it a little bit oversized — and then Denim & Supply was cool enough to go get my name embroidered on the back,” she says. “[During the shoot], I was feeling a little cheeky and it was the last 10 minutes, and I thought, ‘You can’t have two cans of spray paint in hand and not expect me to spray Hailey with it.’ I didn’t want them to tell me, ‘No, you can’t do that, it’s a sample!’ So, like any good idea, you just have to run with it. Don’t ask, just apologize after. (Editor’s note: Sage advice, RR.) So I said to Hailey with these big, sweet eyes, ‘Oh, this is so much fun,’ and then I just started spraying her. And I had green, pink and whatever in my hands and I was spraying her outfit. It was like a food fight but with graffiti. And I turned around and she sprayed the back of my jacket. So now I have this memory of the day, as well as Hailey’s semi-signature slash her trying to attack me on the back of my name. It’s pretty cool, I can probably frame it.”
Along with the graffiti-crafted jacket, Rose says she was drawn to the basic tanks and cut-off shorts she sported during the shoot. “I’ve always been a big fan of cut-off shorts, and they had some really awesome edgy, rocky ones. The ones that I wore to the shoot, especially, were all like that. I kept them all.”
Courtesy Denim & Supply
Which is why it’s no surprise Rose was immediately drawn to this Denim & Supply project, as it speaks directly to the her sense of individual style, she says.
“I feel like my style is very much androgynous. It’s rock, chic, like casual wear, but then on the flip side to that, being that it’s so androgynous, it’ll either be skinny jeans and a leather jacket, or if I’m doing a red carpet or event, I’ll completely flip that and be wearing a suit or a dress,” she tells PeopleStyle. “But I have a very eclectic style — for me, it’s about how I feel in that moment and what’s going to make me comfortable and happy and bring out whatever I’m feeling internally and externally. Because fashion essentially is art, and as an artist and someone who is also a musician and an artist in regards to drawing and painting, anything I can do that expresses my feelings is something I’m really drawn to. So [my style] changes a lot, but generally it is on the rocky, androgynous, chic side.”
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Much like her self-described androgynous style, Rose says her extensive tattoo collection has become a major part of her personality. “The funny thing about tattoos is that you get one, or two, or three, or four or 10, and when you first get them they’re all separate and separate enough from each other that they can be counted individually,” she shares. “I think at one point, I had 50 or 60 tattoos, but then they all morphed to become a half sleeve, and then a full sleeve and then I sleeve with half my hand, and then half my back. So I have so many now where I feel like I can get away with saying, ‘I have three tattoos.’”
But even with her “three” tattoos, Rose says it’s hard to nail down a favorite, considering each and every one has a special meaning.
“It’s not like I have one specific one that I like better than any of the others, but they all serve a purpose,” she explains. “My body is a canvas and it’s like I have a journal from [when I was] 16 to now, and I can trace a timeline of my life from where I’ve been — the ups and the downs, the trials and tribulations and all that I’ve overcome to get to where I am today — by looking at this map on my body. And if I didn’t have that, I would forget a lot of things, and I’m glad I don’t and can’t forget.”
Courtesy Denim & Supply
No matter what she’s wearing — on screen or on the red carpet — there’s one aspect of Rose’s look that never seems to change: her flawless complexion, which, she says, is the result of a semi-strict diet and incredible genes.
“I don’t smoke cigarettes, I don’t drink alcohol and even just recently I cut out coffee and I eat really organic,” she admits. “But that’s just what works for me. I also believe a lot of [how your skin looks] has to do with genetics. My mom has really great skin, my dad has really good skin. I don’t feel like I have to do a lot of work in regards to that.”
Rose does keep a few go-to products in her skincare arsenal (Nurse Jamie Calming Relief Soothing Cleanser, Kate Somerville EradiKate Mask and Dr. Dennis Gross Alpha Beta Peel, to name a few), which help keep her complexion clear and skin glowing.
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Courtesy Denim & Supply
And as for the star’s signature short hairstyle — don’t worry, it’s not going anywhere any time soon, insists Rose.
“I change it as much as I can for someone who has lack of hair,” she says laughing. “But I don’t think I’ll … I can’t see myself in the near future growing it out because I enjoy the freedom of it being short and how low maintenance it is, and I like having it off of my face.”
But, she adds, there’s a possibility you’ll be seeing the star sport much longer locks in one of her upcoming film projects, thanks to a little movie magic. But don’t hold your breath. “The great thing about being in film is I can choose to have long hair. This character would have longer hair, she would have a long blonde wig, so I can explore wigs and other alternatives to having long hair and live it for a day or a week and not have to commit to it,” she explains. “What I live with on my day-to-day is not what I have to live with that often because my day-to-day is usually on film sets, and that’s cool because I get to be creative in that aspect.”
Are you a fan of Ruby’s stylish new gig? Do you shop at Denim & Supply? Will you now? Share below!
–Sarah Kinonen
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Crowns Heights lyrical thoroughbred Skanks The Rap Martyr and Queens producer TRE EIHT present their collaborative project ‘2 Sided Story.’ Out now, the album features Daddie Notch, Eloh Kush, Sughee, D. Goynz, Mommy Bars, Aïda, Makeba Mooncycle & Treble Queen. Hip Hop heads gear up for an addictive dose of raw NY Hip Hop and connect below.
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https://skankstherapmartyr.bandzoogle.com/2-sided-story-epk-for-radio-and-curators
April Fools’ jokes are meant to be a day when you pull a prank on your friend, but these two tech founders saw it as the perfect opportunity for a genius marketing stunt. The founders of Tapped Ai, Ilias Anwar and Johannes Naylor, had heard of each other in college but were working on separate sides of campus. Ilias was running a media company known as TCC Entertainment, organizing events for college kids and booking big celebrities for shows, while Johannes was running hackathons for software engineering students and working on a tech startup known as “In The Loop” – a Tik-Tok for producers. They eventually connected a couple of years after college when Johannes’ podcast co-host reached out to interview Ilias for his work with TCC Entertainment.
The two ended up clicking after the podcast and talked for a couple of hours. Despite hearing about each other throughout college, they didn’t officially meet until that podcast where they discussed more about how the music industry needed change desperately. Ilias saw many problems with the live booking industry, and Johannes knew there was a boom in the independent music scene. They had come up with a couple of ideas, and they decided to just stay connected. After he finished the call, he didn’t even think Johannes would want to work with him.
A few months later, Johannes called Ilias to express his interest in expanding on those ideas. Johannes had the option to keep working for Capital One but chose to join a startup. However, both had planned to move from their home states: Johannes to Barcelona and Ilias to Los Angeles. Despite the distance, they decided to work together even though they both knew they were leaving for opposite sides of the world in a couple of weeks.
During this time, they explored different ideas for their startup, initially focusing on a badge verification platform for events and then shifting to a LinkedIn-style platform for the music industry before settling on an Ai record label concept. This ended up going really well for them as they started seeing over hundreds of thousands of views online and had multiple publications write stories about them. However, they realized that their tools wouldn’t scale in time and that ChatGPT could basically do the same thing that their Ai record label tools could do. They kept pushing regardless and tried to stay optimistic. They knew they couldn’t beat ChatGPT, but for right now they had a lot of buzz, and they were solving problems for independent artists, and had paying customers. In the back of their minds, they knew the day was coming when they would have to make a massive change.
Regardless, this caught the attention of the Antler program. The Antler “Residency” helps entrepreneurs find co-founders and teams to help develop their business idea and invests in early startups. Keep in mind, Antler has more than 50,000 annual applicants, less than 5% are accepted to join their residencies. This was a big deal for the duo, and they knew they had to go. They wanted to make the move to the NYC residency program, but the only opening they had was for Austin, Texas. After leaving their jobs and coming from across the world, they threw out their plans of moving to NYC and pulled the trigger to move to Austin, Texas full time. They made this decision out of nowhere and it seemed a little too impulsive, but Johannes and Ilias knew that this was the right move.
So they went and moved to Austin, Texas to get accustomed to their new life for the next couple of months. Where they would go into the Antler office every day and were the last to leave the office every single day. Not because they were hustlers, but because the hotel they stayed at had terrible wifi, so they couldn’t even use their laptop or phones properly. So they would be at the office until midnight every day. Which they even admitted was ten times better than their living conditions at the hotel. Nonetheless, this kept them busy and they kept thinking of how to iterate.
Realizing they couldn’t compete with ChatGPT, they contemplated throughout the whole program and spoke with multiple mentors. They even went to New York Tech Week to speak at an Ai Furnace event where they spoke in front of 300+ investors and engineers. To which they then got approached by multiple VC’s, angel investors, and even a director to potentially film a documentary on the two. This made them realize, it was not only their product that was exciting but that people were initially sold on them. So, even if they were scared to experiment and shift the focus a little bit people would still believe in whatever direction they take. They also decided not to take any funding until they were fully sold on their idea.
They didn’t change anything until the last week of the program when they spoke with Tyler Norwood, a VC from the Antler program who they took a liking to. “Tyler is someone who leads with passion and his authenticity. He seemed genuine, and I don’t usually see that from the tech world. Everyone wears suits and talks about all their accolades. But, Tyler just pulls up with a vest and talks to you like a friend. Tyler is one of those guys that you can trust; he sees PEOPLE not users.” Is what Ilias had to say about Tyler after his time at the Antler program. Him and Johannes really looked up to him, and this was the final nail in the coffin for them to make the pivot as he also told them to focus on live music. Despite having hundreds of users and paid subscribers, they decided to shift away from being an Ai record label. They worked privately for a few months after the program before launching a matchmaking service for performers and venues, which later evolved into a live music data analytics company.
With April Fool’s coming up, Ilias knew he had a chance to capitalize on a great marketing campaign. To which they could finally leave the Ai record label in the past and focus on the new direction which is “create a world tour from your iPhone” as a live music data analytics company. Ilias brainstormed the idea of announcing the sale of their company as an April Fools’ joke, knowing it would generate buzz.
This is because there are two things that are talked about the most when it comes to tech founders’ journeys – if your company shuts down and fails, and if you sell your company. So Ilias decided to combine the two by getting an article written to pretend that they had just done that. Which was a play on headline culture because most people don’t even read full articles. Ilias did want to be honest about it so they got the article written and he made sure to put at the end of the article that it was just a joke. He wanted to be truthful, but if people wanted to be lazy and think otherwise he wasn’t going to stop them. All that preparation seemed like it was for no reason because Ilias ended up deciding that he was going to scrap the whole campaign and throw it out. He was scared it would get backlash or maybe even come off as unprofessional.
Despite initial hesitation, Ilias called Johannes and they both decided to do it. Ilias was sitting in a Panera Bread, and Johannes was telling him to just press enter. Which he did and the next 24 hours their phones were blowing up constantly. The joke garnered significant attention, leading to over 300 people reaching out, including investors and friends they hadn’t talked to in years. This unexpected success had them rekindling with people who then got them connected to other people they thought could help the two.
After a day, they decided to start telling people that it was a joke, but even the people who fell for the joke commended them. In a day where people get lost in the void of the internet, they were able to cut through and make noise, which had people talking about them again. This then led to speaking engagements at the #1 University in the state of Virginia. Alongside, also bringing attention towards their first-ever music tech mixer “Tapped Mixer,” which then sold out not once, not twice, but four times in a row. Not to mention also getting featured on the front page of Lu.ma, an event ticketing platform. They were able to bring multiple industry heavy-hitters to their event, including Alisha Outridge (former CTO of TuneCore), and execs from major labels and other affiliates of celebrity artists.
“Tapped Mixer” Founder Panel – Future of Ai, Exploiting artists, and Investors
They couldn’t even fully decompress from the weekend because a couple of days later they were headed over to the University of Virginia. Anwar and Naylor were invited to speak at the University of Virginia’s Darden School of Business. They shared their journey with postgraduate students, providing valuable insights into entrepreneurship and innovation in the digital age. Their visit to UVA also included participating in a postgraduate entrepreneurship class, which enriched their understanding of current academic approaches to business challenges.
Ilias Anwar and Johannes Naylor speak at UVA Business discussing Tapped Ai
Fresh off the chaotic week they had with Tapped Mixer in NYC and speaking at the business hall in UVA. Tapped AI announced a partnership with NY Tech Week and venture firm a16z to host a summer soiree, an event which will be going on June 3rd at Tailor Public House with AI Furnace, the largest AI community in NYC. This event aims to bring together investors and startup founders, further establishing Tapped AI’s presence in the tech and music landscapes.
Right after this announcement, they got a call from a close friend of Ilias’ known as Adonis. Who got them connected to an executive from Warner Records, who asked the two to come back to NYC about investing in Tapped Ai.
From a simple April Fool’s joke, Ilias and Johannes have been able to take a simple marketing gimmick to the biggest building in the music industry – Warner Records.
And it cost them absolutely nothing.
Dive into the dynamic world of Canadian hip-hop as Classified, the award-winning rap artist, unveils his latest masterpiece. With the release of Luke’s View, Classified’s highly anticipated album, courtesy of HalfLife Records and Big Story Entertainment. With 18 studio albums under his belt, Classified has earned widespread acclaim for his ability to captivate audiences with his insightful lyricism and infectious beats. “Luke’s View” promises to be a testament to Classified’s unparalleled talent and unwavering dedication to his craft, offering listeners a profound glimpse into his world. Reflecting on the album’s creation, Classified shares:
This album has been almost 3 years in the making. I never planned on starting a new album, but during the pandemic I found myself having a lot of new things to write about…so I put a song together. This project is really just my views on what’s going on with the world, in my life, and my point of view just watching everything unfold in front of me.
With “Luke’s View,” Classified invites listeners to embark on a multifaceted journey through personal reflections, political commentary, and lyrical prowess. As “Luke’s View” makes its debut, hip-hop enthusiasts are in for a treat. Explore the album’s diverse tracks, ranging from introspective ballads to hard-hitting anthems, each showcasing Classified’s signature style and unmatched creativity available for streaming here. Stay connected with Classified for exclusive updates and behind-the-scenes content by following him on Instagram, X, Facebook, TikTok, and YouTube. Join us in celebrating the release of “Luke’s View” and immerse yourself in the groundbreaking sounds of one of Canada’s most revered rap artists with the official video to Amnesia below.
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