Roughly translated as “common” in Afrikaans, Zef is a growing fashion trend in South Africa and was popularized by the rap-rave duo Die Antwoord.
With the look of 80’s-redneck-meets-Marilyn-Manson-meets-Flavor-Flav, it’s no surprise that singers Yolandi and Ninja get a lot of negative publicity backlash for sporting it. But that doesn’t stop them and their flourishing fan club from rocking their odd appeal.