Target Features Bloggers To Show Off The Perfect Swim Campaign

Photo: Target

In a perfect world, finding a flawless, figure-flattering swimsuit would be a pretty easy process to experience – there’d be less hours spent in the changing room, a larger variety of bathing suit options available, and real-life expectations of how separates should fit.

Well until we get that dream-like scenario, Target is on a mission to make things a tad bit easier. Teaming up with a group of bloggers once again (the first was to promote their Ava & Viv line), the retailer released its latest swimwear campaign, “Target Loves Everybody,” in an effort to promote body positivity. Rather than casting sample-size-only models, Target enlisted a few famous faces: Nashelly Messina of Fabulatina, Chante Burkett of Everything Curvy and Chic, Nikki Minton of My Style Diaries and Sarah Boyd of Simply Stylist.

Representing a mix of sizes and body shapes, the four bloggers featured admit their insecurities about specific areas. And with the help of Target’s stylist, Zanna Roberts Rassi, they break down how to find a swimsuit style that flatters each of them perfectly. And the best part is that we can all take a few tips from Rassi’s easy-to-follow advice!

The campaign is making its debut at a time where fashion’s definition of the perfect body is getting a well-needed revamp. And while this is just one step away from ad campaigns we’re used to, we’re hoping that body positivity can quickly become the new norm.

Check out Target’s video below, and take a peek at more images from the campaign on the pages ahead. It’s sure to get you in the mood for bikini season.

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