The Beauty Industry Is About To Get An Honest Revamp

Photo: Instagram

It seems like celebrities taking their companies to the next level (specifically within the beauty market) has quickly become a trend this year. First there was the announcement of Gwyneth Paltrow’s lifestyle company, Goop, taking a dive into the popular industry. And now, Jessica Alba announced that The Honest Company is next up!

Well known for its eco-friendly household and baby products, the consumer goods label announced via Instagram its plan to launch a beauty range this fall. And though the details are still pretty scarce, we’re excited for what’s to come! While it’s clear color cosmetics will be included in the collection (thanks to social media), additional details like skincare options have yet to be revealed.

Photo: Instagram

The announcement comes after the company was reportedly valued at $1 million, according to Racked. And based off its growing portfolio, we’re sure the new line will include eco-friendly beauty goods tailored to a wide-ranging audience – you know, like women of all skin types and colors.

One thing’s for sure: if the products are any indication of Alba’s skin, we’ll be first in line!

Check out some popular finds from The Honest Company on the pages ahead.

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