The Next Wave Of Beauty Boxes Will Be DIY Themed

Photo: CurlMix.com 

There’s a beauty box for just about every type of makeup, skin and hair concern, so where do we go from here? According to the natural beauty industry, it looks like DIY-themed packages are on the rise.

Although the idea of someone delivering ingredients sort of defeats the whole purpose of “do it yourself,” we’ve grown accustomed to the instant gratification of these beauty services. After all, if this is one of the quickest ways to convince more women that reading labels are important, we’re willing to surf the new wave. Today marks the launch of “CurlMix,” a beauty subscription service for those with textured hair.

According to an exclusive with Refinery 29, co-founder Kim Lewis is filling a surprising void within the natural hair realm:

“As a seasoned naturalista and entrepreneur in the curly hair industry, I thought we didn’t need any more beauty subscription boxes,” she explains. “But my thoughts quickly changed… after I spent one hour researching, two hours shopping, and another hour mixing. I also spent over $300 on ingredients alone, no containers, or utensils.”

The $30/month box comes with 5-7 ingredients for a hair recipe that is not only curated by a beauty vlogger, but guaranteed to last 4-6 uses. Obviously, eco-friendly enthusiasts probably shouldn’t spend their money on this, but we’re anxious to see if it gains traction this fall.

Photo: Instagram/@loli.beauty
For those who want something more all encompassing, there’s also LOLI, another organic beauty box that delivers farm grown ingredients straight to your door. SBs, let us know if you’re ready for more or want it all to stop. 

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