Watch Kendall Jenner Twerk, Whip and More in New H&M x Balmain Campaign
Kendall Jenner’s catwalk skills > Kendall Jenner’s dancing skills. But the 19-year-old model is proving she can bust a move too in H&M x Balmain’s new promo spot — with some help from Michael Jackson’s music videos and a troupe of trained professionals.
In a first look clip above, obtained by Yahoo! Style, Jenner is seen modeling the collection, described by Balmain Creative Director Olivier Rousteing as “really rich and strong” clothing that’s “putting the couture in the stores.”
The campaign video, shot by Johan Sandberg & Henrik Timonen, creates a sci-fi metro scene reminiscent of Michael Jackson’s “Bad” music video.
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Jenner joins a variety of dances (“a great mix of different people from all over the world,” according to Rousteing) as she learns to whip, twerk and even vogues!
“Kendall had a lot of fun,” Rousteing told Yahoo! Style. “It was a new experience for her. We had the best time. It was new for both of us. But more importantly, the campaign has to reflect the Balmain Army and for me, she is the most important. She is an icon. I’m inspired by her. For me she is the new Naomi, Claudia, Cindy. You know the type of models where people want to be her. Finally we go back to top models and are making dream girls. She also has an amazing soul and is so supportive. It is important for me to have my friends around me to support every project that I do. She’s just amazing and inspires an entire generation. I love that she’s global, and loves music, dancing, she’s the Balmain girl.”
The H&M x Balmain launches November 5th, with a runway debut set for Oct. 20 in N.Y.C.. The collection features over 100 pieces with prices ranging form $17.99 (for small accessories like the Balmain beanie) to $649 (for intricately-beaded dresses like the one Gigi Hadid wore to the Harper’s Bazaar Icons party in N.Y.C. last month.)
What do you think of Kendall’s dance moves? Are you excited for the collection? Sound off below.
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–Brittany Talarico
