Queens,  New York

Episode 1: Features Guest  Fly TY And Rud3 from Rockboy Records / Sony Orchard, Mike Ice & Under Lock And Key Entertainment. 

When you mention DJ Sincere, you think of iconic personalities who have visited the Drtybsmnt Radio show over the past 20 years. Personalities such as Beyoncé’s father Mathew Knowles, Wu-Tang Producer 4th Disciple, Peedi Crakk, Agallah, Grammy award-winning artist Louie Rankin (Ox from Belly), Actress Eve Lora, Adult film star Mone Divine, Uncle Murda, MC Eiht, Ras Kass, the legendary Oran Juice Jones, Bushwick Bill, Patra, New England Patriots’ Deion Branch, Solomon Childs, and more.

One of DJ Sincere’s most notable guests was Killarmy – Wu-Tang member Killa Sin. The interview was trending among Wu-Tang fans who were highly anticipating hearing from the Staten Island MC.The podcast will feature both International and U.S based artist, producers and influencers from all walks of entertainment,

In 2024, DJ Sincere and Dominion Hill Records founder Rhasun collaborated to launch a video podcast to provide influential guests the platform and exposure to over 100,000 combined listeners on their networks. The show launched in July with guest RockBoy Records artists Fly Ty and Rud3, an independent record label based in Queens with distribution via Sony Orchard.

“I have been a guest on Sincere’s radio show many times over the years,” says Rhasun of Dominion Hill Records. “When the opportunity became available to co-executive produce the show, my first thought was ‘this is gonna be a lot of work.’ I already had a lot on my plate Sincere is a vet in this business both as a DJ and radio host – I knew his transition from radio to video podcast wouldn’t be a problem.

We ran into one setback with a communication issue with a previous studio as we were filming the demo run and had to relocate to the Wall Street location but it was meant to be. The setback landed us in a better location and with all the right people.”

Harnessing the Hustle: Lessons in Grynding from an Emerging Hip-Hop Artist

In an era where the rap industry evolves at an unmatched pace, young and determined artists continually emerge, eager to leave their imprint on the scene. One such artist, PopoutJe, candidly sits down with Shah Cypha on “On the Grynd Live,” providing an in-depth look into his journey, motivations, and aspirations as he carves out his path in the dynamic world of hip-hop.

Crafting a Personal Brand in Hip-Hop

Discussing his pseudonym, ‘PopoutJe,’ the artist highlights the pivotal role of a name in establishing an artist’s brand. It encapsulates identity, journey, and creative ethos. Prefacing ‘Je’ – derived from his real name Eric – with ‘Popout’ reflects his desire to stand out and resonate with his audience, “*Come pop out,*” he encapsulates, signifying an open invitation to see the world through his perspective.

Studying the significance of this branding through an SEO lens, ‘PopoutJe’ also becomes a piece of digital strategy, ensuring a unique imprint within search engines. The move speaks to a broader understanding of the necessity for singularity in the digital age, where SEO plays an increasingly critical role in an artist’s visibility and success.

The Unyielding Journey Towards Success: A Young Artist’s Perspective

When discussing the core of his work ethic, PopoutJe redefines the concept of grinding, “it’s doing what you got to do, no matter what,” mirroring the resilience seen in his family. This mentality, rooted in his upbringing, confronts the often glamorous portrayal of success with a grittier reality—it’s persistent hard work, imbued with tenacity and a sense of responsibility.

Where many may see ‘grind’ as a colloquial term loosely thrown around in the musical realm, for PopoutJe, it’s an ancestral legacy carried forward, a continuous, purposeful action that outlasts temporary setbacks and hardships. He draws a parallel to the struggles his parents endured for their family, cementing the grind as an ethos rather than a transient state.

Ambition and Strategy: The Balance for Future Artists

PopoutJe’s articulation of future ambitions frames his understanding of music as more than art—it’s a business venture with expansion potential. Aiming to transform his label into an umbrella for diverse media endeavors, he hopes to elevate the label’s reach. He also emphasizes learning and growing through networking and experiences like traveling and performing.

Balancing immediate and long-term goals is essential in the artist’s vision. He aims not just to create but also to build lasting structures that advance his career and support emerging talent—a move that reflects the industry’s shift from ephemeral trends to sustainable growth strategies.

With calculated goals like releasing a large-scale project by his 18th birthday, PopoutJe demonstrates a keen sense of strategic thinking required to maintain relevance and longevity in the ever-competitive rap game.

Throughout the interview with Shah Cypha, PopoutJe gives a grounded picture of what it means to hustle in today’s rap industry. His focus on unique branding, a well-defined work ethic, and a clear-eyed view of his future sets him apart as not just an artist, but as an emerging mogul who understands the business acumen required in modern music’s landscape.

By conveying his story with authenticity and ambition, PopoutJe invites his audience to join him on a journey that’s both personal and expansive. His narrative serves as a powerful reminder that the grind is more than a rite of passage; it’s the foundation upon which lasting empires in music are built.

Unbelievable Behavior Podcast Episode 4! Welsh and Karta talks Alabama Boat Brawl, DR Saint Julian , Kenosha Police Department & Complex Magazine Top 50 NY list all time ! Make sure yall follow the Podcast!

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