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Affordable Cosmetics Line, NYX, Set To Launch Its First Brick & Mortar Store

NYX Cosmetics Instagram7

Photo: NYX Cosmetics Instagram

If you reside in the Southern California area and need an affordable beauty fix, then here’s your dose of Saturday excitement. Aside from the fact that you can’t visit a Target or Ulta without snagging some NYX products, the cosmetics brand is set to open it’s first flagship this fall – so get ready to walk into beauty heaven real soon!

The first location will open in Arcadia, CA on October 2, with two more spots making their debut by the holiday season of this year. And if you’re a fan on the East Coast, you’ll be glad to know that national expansion is definitely in the works. The initial set of retail stores will be the first to have all NYX beauty products available in one location – which is pretty MAJOR if you ask us.

Not to mention, the brick & mortars will serve as platforms for the online beauty world as well. Makeup inspiration, tutorials and beauty haul photos that customers share on social media could end up being displayed in store. So there’s a pretty good chance you could become a beauty celebrity – because honestly, who can deny affordable makeup?!

While we patiently wait for the cosmetic brand’s East Coast debut, check out a few of its best Instagram beauty snaps on the pages ahead.

The post Affordable Cosmetics Line, NYX, Set To Launch Its First Brick & Mortar Store appeared first on StyleBlazer.


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