Coldplay performed their latest single, “Adventure of a Lifetime”, at tonight’s American Music Awards, and took the opportunity to bring out the dancing apes seen in the video teaser for the same song. A Beats by Dre ad that corresponds to both the teaser and Coldplay’s performance aired shortly afterwards. Watch Coldplay perform the song and watch their Beats spot, below.
“Adventure of a Lifetime” appears on Coldplay’s forthcoming A Head Full of Dreams.
Coldplay – “Adventure of a Lifetime” (live):
Beats by Dre x Coldplay:
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