Kanye West Debuts "New Slaves"

Rapper Projects Himself Onto 66 Buildings
1:00PM ET May 18th, 2013
Contributor : Martin James
A Rocky Williform Company

Last night (May 17th), rapper Kanye West debuted the first single from his upcoming album. In typical ‘Ye fashion, the unveiling was dramatic and unique–the rapper projected his face onto the side of 66 buildings around the world and rapped along to his new track, called “New Slaves.”

Kanye’s official website included official locations for the screenings, which popped up everywhere from Toronto to London.

“What you want a Bentley, fur coat, a diamond chain/ All you blacks want all the same things,” Kanye rhymes in the song, which tackles materialism and racial stereotypes, while comparing “rich n***a problems” to slavery.

He gave fans a heads-up prior to the projections being shown.

“NEW SONG AND VISUAL FROM MY NEW ALBUM BEING PROJECTED TONIGHT ACROSS THE GLOBE ON 66 BUILDINGS, LOCATIONS,” Kanye tweeted May 17th.